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The Second Story Beirut

@the_second_story

9 days ago

Photo by The Second Story Beirut on October 27, 2026. May be an image of overcoat, duffle coat, goosedown coat, jacket, raincoat, parka, fleece and text.

Photo by The Second Story Beirut on October 27, 2026. May be an image of wingtip shoes, duffle coat, goosedown coat, overcoat, wool, parka, briefcase, luggage and text.

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Posted On: October 27th 2026, 11:25 am

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If you're active on social media, there is a good chance you have come across this man. In recent weeks, the Namdaemun scarf seller has become an unlikely online sensation, drawing attention for his witty exchanges with customers.⁠
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Known online as "Namdaemun scarf man," he runs a shop called Hanyangsa at Namdaemun Market, South Korea's oldest and largest traditional market. He sells scarves from an outdoor display, where shoppers can pick any six for 10,000 won ($7.50).⁠
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His quick wit and an unconventional sales pitch have become his trademark. Speaking in an apparent Chungcheong dialect, the merchant casually addresses his mostly middle-aged women customers as "mom" or "sis," jokingly trying to talk them out of buying his scarves -- saying the scarves are not worth their time and effort and they probably wouldn't wear them anyway.⁠
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Click link in bio to read full story by Choi Jae-hee