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Rikas Media

@rikasmedia

23 days ago
Photo by Rikas Media on October 14, 2026. May be a graphic of ruler and text.
Photo by Rikas Media on October 14, 2026. May be a graphic of magazine and text.
Photo by Rikas Media on October 14, 2026. May be a graphic of magazine, poster and text.
Photo by Rikas Media on October 14, 2026. May be an image of text.
Photo by Rikas Media on October 14, 2026. May be a graphic of text.
Photo by Rikas Media on October 14, 2026. May be an image of text.
Photo by Rikas Media on October 14, 2026. May be a graphic of poster, ruler, magazine and text.
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Posted On: October 14th 2026, 08:49 am
ROAS vs ROI: Are You Measuring the Right Thing?

A campaign can generate 5x ROAS and still fail to deliver real business growth. Why? 👀

📊 ROAS (Return on Ad Spend)
Measures how much revenue your ads generate for every dollar spent on advertising.

📈 ROI (Return on Investment)
Measures the profitability of your investment after considering the associated costs.

High ROAS doesn't always mean high profitability.

Performance marketing isn't just about driving conversions. It's about driving measurable and sustainable business growth.

#rikasmedia #marketingagency #performancemarketing #digitalmarketing #creatoreconomy

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my girls ; my art 🩵🪡 for my first ever runway I had the best team anyone could ask for truly , it felt more like a sisterhood then anything . all the models clicked immediately , there was so much laughter and everyone was helping everyone during fittings and glam it forreal felt very sleepover vibes lolol I don’t know how else to explain it. I’m so grateful for the behind the scenes help; my cousin Tiffany and Elica HELD IT DOWN. they made sure everyone had everything they needed and could want during and before the show. Elica did hair and make up on 12 models all by herself!!!!! ( I have never seen someone go so hard in the glam chair in my 10 years of modeling ) Tiffany kept my brain organized and whatever I forgot she already was on top of . She ran all the errands and did the absolute most for me from the help to the words of encouragement there is no way I could have accomplished this without her. She is the team In teamtigerlily; there wouldn’t have been a show without my cousin and I just don’t know how I’ll ever thank her for everything she does for me. It was a first for many of us, my first time being a designer for a runway & so many models first time walking it! I wouldn’t have wanted to share this first with anybody else because now we are all so bonded over this ; I hope to do more and I know that I have the best team and models to call. This is just the first ; to many many more and to even bigger stages . I’m bringing these girls with me . ( also I made so many looks we couldn’t even get them all on the runway lololol ) shout out to native action network for the recognition never in my life did I think I’d see “native women leading the way” next to my name. I’m so happy I started sharing my art ; I was so scared at first , of the judgment , of the comments or people just putting me in a box of whatever they seen me as before. I never wanted to be in a box ; I love learning new things I’ll never stop trying , I’ll never stop applying myself & I hope that whoever feels like they might be in a box to see this. And see they can stomp on the box and outgrow whatever you want in this life . ( rest in comments)
I want to save money, but I also want to enjoy the life I’m saving it for. 😂💸
Jacqueline fernandez spotted at versova . . . #jacqueline #instantbollywood #gn
Honoring D’Angelo today with Voodoo, an absolute milestone recorded live to analog tape at Electric Lady Studios alongside Questlove, Roy Hargrove, and the Soulquarians. The album pioneered that iconic, laid-back "drunk" rhythm played behind the beat, giving it an unhurried organic feel and low-end richness. Rest in power to a true giant whose sound redefined neo-soul forever. What’s your favorite track off Voodoo? . . . #DAngelo #Voodoo #rnbmusic #VinylCommunity #SoulMusic
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𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐢𝐧𝐠 𝐥𝐨𝐯𝐞 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐫𝐨𝐦 𝐟𝐚𝐧𝐬 𝐚𝐥𝐥 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝. 🌟🎶 ขอขอบคุณทุกความรักและการสนับสนุนที่มีให้กับ 𝐍𝐮𝐍𝐞𝐰 𝟐𝐧𝐝 𝐂𝐨𝐧𝐜𝐞𝐫𝐭 “𝐁𝐨𝐫𝐧 𝐭𝐨 𝐛𝐞 𝐍𝐮𝐍𝐞𝐰 𝐂𝐨𝐧𝐜𝐞𝐫𝐭” 💫 ที่ร่วมเป็นส่วนหนึ่งของการเดินทางในจักรวาลของนุนิวตลอดทั้ง 𝐃𝐀𝐘 𝟏 & 𝐃𝐀𝐘 𝟐 จนติดเทรนด์อันดับ 1 ทั้ง Thailand และ Worldwide รวมถึงอันดับ 1 ในอีก 5 พื้นที่ และติดเทรนด์ในกว่า 74 พื้นที่ทั่วโลก 🌏✨ อีกหนึ่งบทพิสูจน์ความสำเร็จจากแรงสนับสนุนของแฟนคลับและแฟนเพลงทั่วโลก ที่ทำให้นุนิวเปล่งประกายสมกับฉายา “ไข่มุกแห่งเอเชีย” ! 💎🪽 NUNEW 2ND CON DAY1 NUNEW 2ND CON DAY2 #BornToBeNuNewConcertD1 #BornToBeNuNewConcertD2 #NuNew #domunditv
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