Daniela Sfara

There is so much more to Italian culture and heritage than a Sunday meal, the traditions we’ve know for a few mere decades, and the local celebrations we enjoy.

I’ve always believed that claiming a particular heritage is very much like owning a business - it consists of having the responsibility to continually learn and hone the skills that create longterm success for generations to come.

It is, afterall, what every single invention was created from and for.

Take this coin for instance.
Many of us will look at it nostalgically remembering the older Italian Lira.
But how many know its symbolism? How many know who Giuseppe Romagnoli is? Or Pietro Giampaoli? Or why very specifically they chose Ceres as the figure of one of the first official circulating coins created in the newly founded Italian Republic.
this is one small example of the many things we have the honor of knowing, yet don’t.

We are consumers when we should be students and I’ve never really be certain why we are quite happy knowing what we know and not expanding further or deeper.

I’ll share this reality. Our next generation is learning the very things we deem unnecessary to learn. They’re diving in, they’re learning they’re asking and they WANT to do something with all that knowledge. They want to create build share and inspire.

And it’s our responsibility to empower them to do so.
This is at the core of what ITALUS exists to do.

tap the link in bio, read the article and share your thoughts on what you’d like to learn from the next generation…
because the truth is they are the future and it’s from them we will learn about Italian culture and heritage.

follow @italus.patrimonio and if you’re a next generation Italian heritage around the globe, or wish to collab on projects and initiatives that highlight the very beauty of what Italy has and continues to gift with the world, reach out.

Daniela Sfara
founder, ITALUS

#italianheritage #italianculture #italianhistory #nextgeneration #italians