Posted On: October 15th 2026, 02:16 pm
All we had was a can of our own energy drink and a Costco parking lot ๐ฅค
2010. Travis and I went up to San Jose for a juice meeting, and I wanted to pitch our energy drink to a different buyer while we were there.
Couldn't get on his calendar. So we stood outside drinking our own product.
Then the president of Costco's Northern California region walked around the corner, took the can right out of Travis's hand, and marched us into that buyer's office ๐
When you can't scale your reach, show up ๐
That's move 4 of 7. Episode 2 of Underdog Economics, How Underdogs Win, drops today. Link in bio ๐
#UnderdogEconomics #FounderStory #Entrepreneurship #ShowUp #SAMBAZON