Instagram story viewer> @ryanfari> Post
21 days ago
10
Posted On: October 15th 2026, 02:16 pm
All we had was a can of our own energy drink and a Costco parking lot ๐Ÿฅค

2010. Travis and I went up to San Jose for a juice meeting, and I wanted to pitch our energy drink to a different buyer while we were there.
Couldn't get on his calendar. So we stood outside drinking our own product.
Then the president of Costco's Northern California region walked around the corner, took the can right out of Travis's hand, and marched us into that buyer's office ๐Ÿ˜…

When you can't scale your reach, show up ๐Ÿš—
That's move 4 of 7. Episode 2 of Underdog Economics, How Underdogs Win, drops today. Link in bio ๐Ÿ”—

#UnderdogEconomics #FounderStory #Entrepreneurship #ShowUp #SAMBAZON
Comments (10)
marisajmancini 21 days ago

marisajmancini

๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘

aquabioticsystems 21 days ago

aquabioticsystems

Wow ๐Ÿคฉ thatโ€™s a wild story. Thanks for sharing. ๐Ÿซถ๐Ÿฝ ๐Ÿฅ‚

caseyglowacki 21 days ago

caseyglowacki

How about pulling into a Whole Foods in Asheville to set up a foldable table and give samples? ๐Ÿ˜‰

raffagcosta 21 days ago

raffagcosta

๐Ÿ‘๐Ÿ‘๐Ÿ‘

manchaskt 21 days ago

manchaskt

Show up and get it done ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ๐Ÿ˜

duomogardens 21 days ago

duomogardens

fo sho! show up or shut up

own.create.yes 21 days ago

own.create.yes

SHOW UP!๐Ÿ”ฅโค๏ธ love this๐Ÿ™Œthis is

tantricyogihuntsman 21 days ago

tantricyogihuntsman

BEST EVERโค๏ธ! Thnx for the inspiration... love it. SHOW UPโค๏ธ๐Ÿ”ฅ๐Ÿ™Œ

sambazon 21 days ago

sambazon

๐Ÿ’œ๐Ÿ’œ๐Ÿ’œ

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