Posted On: October 16th 2026, 11:38 am
PIONEERS x ALTRA Running
Marathon weekend, ALTRA style. 🏃♂️⚡
For this year’s Berlin Marathon, we brought
@altrarunning to Ku’damm with a dedicated pop-up inside The North Face Store, combining retail, running, and community in one space.
The ALTRA Vanish Carbon 3 took center stage, with a shakeout run on the morning of September 27 giving runners the chance to put the shoe to the test on the streets of Berlin. 👟
Back at the store, a Barista Bar became the meeting point for the community, while a heat press station gave visitors the opportunity to personalize their own shirts on-site. ☕️🔥
A weekend built around running, community, and shared experiences in the heart of Berlin. 💜
#PIONEERSAgency #AltraRunning #BerlinMarathon #BrandExperience #RetailActivation