17 days ago
5
3
Posted On: October 19th 2026, 11:16 am
I was watching the Tina Arena Unravel Me documentary last night. I grew up watching her on Young Talent Time so I really loved it but I nearly fell off the couch when I saw the most ridiculous ad promoting Coco Pops Protein Bites.
Seriously, this protein business has gone too far now.
Yes, the research shows protein is important for muscle growth and development.
So what has Kellogg done? They’ve taken a breakfast cereal low in nutrition (so low that even the HSR only gives it 2 stars) and swap out the white rice for some whole grain plus add in some wheat protein amongst other things. Then they have whacked on a label that calls them protein bites and now they get a 4 HSR.
A couple of important things to note about these protein bites:
😜 wheat protein is gluten - but from a marketing perspective gluten isn’t having a moment, protein is.
🍬 there’s more sugar per serve than there is protein. Perhaps these would be better called Sugar Bites - but I guess no one would buy them.
2/3 cup is 1 serve and 1 serve has about 2 tsp of sugar and about 1 tsp of sugar.
This is what asking what’s in our food and turning the packet over to look at ingredients is important.
Industrialised formulations are able to be manipulated. This allows them to enable food manufacturers to add words to the front that are designed to get consumers to believe the food is nutritious.
The wide variety of these sorts of products adds to consumer confusion.
What’s your thoughts on this being allowed?
Seriously, this protein business has gone too far now.
Yes, the research shows protein is important for muscle growth and development.
So what has Kellogg done? They’ve taken a breakfast cereal low in nutrition (so low that even the HSR only gives it 2 stars) and swap out the white rice for some whole grain plus add in some wheat protein amongst other things. Then they have whacked on a label that calls them protein bites and now they get a 4 HSR.
A couple of important things to note about these protein bites:
😜 wheat protein is gluten - but from a marketing perspective gluten isn’t having a moment, protein is.
🍬 there’s more sugar per serve than there is protein. Perhaps these would be better called Sugar Bites - but I guess no one would buy them.
2/3 cup is 1 serve and 1 serve has about 2 tsp of sugar and about 1 tsp of sugar.
This is what asking what’s in our food and turning the packet over to look at ingredients is important.
Industrialised formulations are able to be manipulated. This allows them to enable food manufacturers to add words to the front that are designed to get consumers to believe the food is nutritious.
The wide variety of these sorts of products adds to consumer confusion.
What’s your thoughts on this being allowed?
Comments (3)
15 days ago__tinyfork__
Sadly this is just so predictable. The food industry really knows what it’s doing when it comes to ‘health washing’.
More posts
