Hannah Zhang👩🏻‍💻career, business, money

Last week, I visited the LinkedIn office and sat down with Dana Tom to talk about using LinkedIn to build a business.

I got my last job through a founder who saw my content here. Now, it’s also where I find brand sponsors and clients for advisory and speaking. So I had a lot of questions about all the ways entrepreneurs and creators should be leveraging the platform.

My favorite part was hearing that the businesses Dana sees growing fastest are people building something alongside their full-time jobs. As someone who spent two years doing exactly that, I loved hearing this!

We also talked about the new tools LinkedIn is introducing:

💸 Advice Sessions: Offer paid 1:1 consultations from your profile, with booking, payments and video calls built in. Available to eligible U.S. Premium Business subscribers.

📊 Creator dashboard: See your content performance and available earning opportunities in one place. Rolling out globally on mobile.

🎥 In-Stream Ads: LinkedIn is testing ad revenue sharing with select U.S. video creators.

🤝 Digital business cards and private connection notes: Keep track of people you meet and what you want to follow up on.

Dana’s advice on posting was also reassuring: talk about what you actually know and care about. I’ve found that the posts that lead to people reaching out to work with me often come from something I’ve done at work or figured out while building my own business.

Thank you to Dana for the conversation, and the @linkedin team for having me!