Garrett Fankhauser

This is Cooter.

Cooter owns a gun shop.

Cooter doesn’t believe in marketing because all his customers already know where he’s at.

And when they need another gun, they’ll just come back.

At least that’s what Cooter tells himself.

Meanwhile, his store is empty, his sales are down, and he’s convinced the economy is the reason nobody’s buying.

It couldn’t possibly be that he’s doing absolutely nothing to bring customers back through the door.

Don’t be like Cooter.

Market your business. Stay in front of your customers. Give them a reason to come back.

And stop blaming the economy for problems you could actually be solving.