Posted On: October 29th 2026, 04:02 pm
The future of college athletics is taking shape in Austin! 🤘🏈
Proud to partner with Texas Athletics in bringing Bevo Lab to life! This exciting initiative with the McCombs School of Business combines sports, AI, data analytics, and innovation to create new opportunities for student-athletes, university partners, and students.
We’re excited to contribute our sponsorship analytics and player safety and performance data to help turn insights into measurable impact.
On the sidelines at DKR Stadium, Bevo Lab, alongside Dell Technologies, Google Cloud, and SHI International, is featured on our Dragon ShadERs, while our Texas/Gatorade co-branded climate-controlled benches support athlete health, safety, and performance.
Huge thanks to Drew Martin for including us in this transformational project. We can’t wait to see Bevo Lab’s impact in Austin and across college athletics!
Proud to be part of what’s next. Hook ‘em! 🐉🤘
#DragonSeats #BevoLab #TexasAthletics #HookEm #SportsInnovation CollegeAthletics