Sent Studio

What happens when your biggest customer becomes your biggest liability?

Hero Bread landed a major partnership with Subway, but the deal was losing money and draining resources from the rest of the business.

During his first week as CEO, YuChiang Cheng made the decision to walk away.

Instead of chasing another major partnership, Hero focused on its core products, built direct relationships with customers, and proved demand before expanding into retail.

A big customer isn't always a good customer. Sometimes walking away is the smartest way to grow.
#Entrepreneurship #BusinessStrategy #HeroBread #BusinessGrowth #Startups