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Stage 2: Middle of Funnel (MOFU) — Warm Consideration

• Objective:
Sales / Leads (Inside the same campaign, or via Advantage+ Shopping)

• Targeting:
Broad OR Engaged Audience (180-day IG/FB Engagers, 75% Video Viewers)

• Creative Strategy:
Overcome objections, establish credibility, and show product utility.

• Goal:
Turn interested prospects into high-intent buyers.

• Creative Types:

◦ Product Demonstrations & Before/After comparisons

◦ Comparison Charts vs. Competitors

◦ Customer Review Carousels / Testimonials

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