2 days ago
31
15
Posted On: November 2nd 2026, 10:02 am
What if the thing keeping you in your business isn’t the belief that it will work… but the fear of what people will think if you walk away?
I spent 13 months telling myself to keep going. To be patient. To think long-term.
And while I learned so much, I also had to be honest with myself about what I wanted.
I wanted to be paid for my efforts. I wanted to build something that worked around my life, not something that left me questioning whether all the extra hours were worth it.
Starting UW wasn’t about giving up. It was about giving myself permission to want something different.
I spent 13 months telling myself to keep going. To be patient. To think long-term.
And while I learned so much, I also had to be honest with myself about what I wanted.
I wanted to be paid for my efforts. I wanted to build something that worked around my life, not something that left me questioning whether all the extra hours were worth it.
Starting UW wasn’t about giving up. It was about giving myself permission to want something different.
Comments (15)
8 hours agoi_am_anne_gregson
Love this! We’ve definitely both found changing to be the best thing xx
2 days agodavesfreedombuilders
It's just as important to find out what isn't working as finding out what is working! Well done on taking action based on your data
2 days agodaisy.berryxo
You don’t owe anyone a lifetime commitment to a decision you made in a different season of your life. You owe yourself the honesty to recognise when it’s time for a change. 🤍
2 days agodaisy.berryxo
If nobody could see your decision, nobody could judge you, and you didn’t have to explain yourself to anyone… would you still be doing what you’re doing right now?
2 days agodaisy.berryxo
Because sometimes, the biggest breakthrough isn’t working harder at what you’ve already started. It’s being brave enough to ask yourself whether it’s still right for you.
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