Posted On: November 3rd 2026, 06:35 pm
Who is your ideal client? Not "anybody who will pay." One real person.
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In The Shatterproof Entrepreneur I ask three questions to build a customer avatar: Who is my ideal client? Where can I find them? What are their biggest obstacles?
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Swipe through, answer all three, then reread your last marketing message. Was it written for that person?
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