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“The girl who changed the game” ✨ When @venuswilliams arrived at the Miami Open, she did so wrapped in a statement piece that felt as personal as it was iconic. The custom jacket, conceived exclusively by @lacoste Creative Director Pelagia Kolotouros, was crafted from silver mirror leather produced in Italy, a reflective tribute to every title she has claimed. Adorned with 814 hand-sewn beads in the colors of her childhood, the piece subtly recalls the signature hair beads from her earliest days on court, embedding memory into material. At the front, intricate embroidery - executed in France using the Lunéville hook and point chaînette technique - translates her defining qualities of power and agility into texture and form. #PAVE #PAVEMagazine #Lacoste #MiamiOpen #tenniscore
“The girl who changed the game” ✨ When @venuswilliams arrived at the Miami Open, she did so wrapped in a statement piece that felt as personal as it was iconic. The custom jacket, conceived exclusively by @lacoste Creative Director Pelagia Kolotouros, was crafted from silver mirror leather produced in Italy, a reflective tribute to every title she has claimed. Adorned with 814 hand-sewn beads in the colors of her childhood, the piece subtly recalls the signature hair beads from her earliest days on court, embedding memory into material. At the front, intricate embroidery - executed in France using the Lunéville hook and point chaînette technique - translates her defining qualities of power and agility into texture and form. #PAVE #PAVEMagazine #Lacoste #MiamiOpen #tenniscore
Another custom creation by @pelagia.kolotouros for @venuswilliams for the @miamiopen .Crafted from Italian silver mirror leather; a reflection of her remarkable trophy cabinet. Featuring 814 hand-sewn beads in the signature colours of her early-career beaded braids. #lacoste #venuswilliams #miamiopen #tennis #style
Another custom creation by @pelagia.kolotouros for @venuswilliams for the @miamiopen .Crafted from Italian silver mirror leather; a reflection of her remarkable trophy cabinet. Featuring 814 hand-sewn beads in the signature colours of her early-career beaded braids. #lacoste #venuswilliams #miamiopen #tennis #style
Did you spot this special custom jacket made by @lacoste for @venuswilliams at the @miamiopen? The silver reflective leather mimics the reflection off the shine of her 71 career titles (73 if we add mixed doubles)! And the beads represent the once famous hairstyle we sported early on in her career. Venus Williams is a walking legend and is indeed one of the sports biggest game changers! Bravo Lacoste! I loved this moment! —— #tennisfashion #tennisoutfit
Did you spot this special custom jacket made by @lacoste for @venuswilliams at the @miamiopen? The silver reflective leather mimics the reflection off the shine of her 71 career titles (73 if we add mixed doubles)! And the beads represent the once famous hairstyle we sported early on in her career. Venus Williams is a walking legend and is indeed one of the sports biggest game changers! Bravo Lacoste! I loved this moment! —— #tennisfashion #tennisoutfit
@venuswilliams stepped onto the @miamiopen wearing a custom @lacoste jacket designed by Creative Director @pelagia.kolotouros, crafted from silver mirror leather made in Italy and detailed with 814 hand-sewn beads inspired by her childhood hair beads. The design also features intricate embroidery created in France using the Lunéville hook technique. Hot! Or Hmm..? 📸: @lacoste #VenusWilliamsFBD #venuswilliams #venuswilliamsstyle #lacoste #fashionbombdaily
@venuswilliams stepped onto the @miamiopen wearing a custom @lacoste jacket designed by Creative Director @pelagia.kolotouros, crafted from silver mirror leather made in Italy and detailed with 814 hand-sewn beads inspired by her childhood hair beads. The design also features intricate embroidery created in France using the Lunéville hook technique. Hot! Or Hmm..? 📸: @lacoste #VenusWilliamsFBD #venuswilliams #venuswilliamsstyle #lacoste #fashionbombdaily
@livi_fe for @papermagazine at Club Lacoste Miami with @venuswilliams , @medwed33 , @grigordimitrov and @eva.lys to talk everything fashion and tennis
@livi_fe for @papermagazine at Club Lacoste Miami with @venuswilliams , @medwed33 , @grigordimitrov and @eva.lys to talk everything fashion and tennis
Lacoste brought its ‘Club Lacoste’ to The Miami Beach EDITION, transforming its private beach into a tennis pop-up for the Miami Open, with Venus Williams, Daniil Medvedev, Grigor Dimitrov, Eva Lys, and Arthur Fils in attendance. #MiamiLivingMagazine #MiamiLiving #MiamiOpen #Lacoste #Tennis #MiamiTennis #MiamiCelebs #MiamiOpen2026 #MiamiBeach #VenusWilliams #Medvedev #Dimitrov #EvaLys #ArthurFils
Lacoste brought its ‘Club Lacoste’ to The Miami Beach EDITION, transforming its private beach into a tennis pop-up for the Miami Open, with Venus Williams, Daniil Medvedev, Grigor Dimitrov, Eva Lys, and Arthur Fils in attendance. #MiamiLivingMagazine #MiamiLiving #MiamiOpen #Lacoste #Tennis #MiamiTennis #MiamiCelebs #MiamiOpen2026 #MiamiBeach #VenusWilliams #Medvedev #Dimitrov #EvaLys #ArthurFils
@lacoste has been at the Miami Open for eleven years, and this year they took over @miamibeachedition. The brand installed a dark green court on the sand, and invited Venus Williams, Daniil Medvedev and Caleb McLaughlin to play and socialise around it. Daybeds, beach huts, immersive games, and fashion activations, have taken place over the 2 weeks of the tournament - and all of it off-site from the @miamiopen This brand world, with tennis at the centre of it, perfectly aligns the narrative of collectiveness in sport and within a brand - making people buy in beyond the tournament. The brands in sport worth watching are thinking beyond the logo, and more about what world they’re inviting people into. (content via @lacoste)
@lacoste has been at the Miami Open for eleven years, and this year they took over @miamibeachedition. The brand installed a dark green court on the sand, and invited Venus Williams, Daniil Medvedev and Caleb McLaughlin to play and socialise around it. Daybeds, beach huts, immersive games, and fashion activations, have taken place over the 2 weeks of the tournament - and all of it off-site from the @miamiopen This brand world, with tennis at the centre of it, perfectly aligns the narrative of collectiveness in sport and within a brand - making people buy in beyond the tournament. The brands in sport worth watching are thinking beyond the logo, and more about what world they’re inviting people into. (content via @lacoste)
Le Club @lacoste opened @miamiopen the way this city likes its spectacle. Sharp room, ocean air, cocktails moving, and tennis names that carry real weight. @venuswilliams, @medwed33, and @calebmclaughlin in the mix at @miamibeachedition, with Miami doing what Miami does best, sport dressed properly. #MiamiOpen #Miami #Tennis #Lacoste #MiamiBeach
Le Club @lacoste opened @miamiopen the way this city likes its spectacle. Sharp room, ocean air, cocktails moving, and tennis names that carry real weight. @venuswilliams, @medwed33, and @calebmclaughlin in the mix at @miamibeachedition, with Miami doing what Miami does best, sport dressed properly. #MiamiOpen #Miami #Tennis #Lacoste #MiamiBeach
Breaking records in Tennis Paradise! 🌴 🎾 For the fourth consecutive year, Legends Global delivered record-breaking merchandise sales at the 2026 @bnpparibasopen. Since taking over merchandise operations, our team has more than tripled revenue, increasing it by 227% and raising per caps by $19. This year's sales were 36% higher than the previous record last year. At the Indian Wells Tennis Garden, Legends Global constructed an expansive 27,000 sq. ft. retail shop featuring the largest collection of tennis merchandise in the tournament's history. The improved shopping experience included a live DJ and added checkout terminals. The footprint was anchored by a standout partnership with @lululemon, including a custom, dedicated retail space built specifically for the Tennis Paradise Shop. Another year of designing the experience with the fan in mind and redefining what retail can look like at live events.
Breaking records in Tennis Paradise! 🌴 🎾 For the fourth consecutive year, Legends Global delivered record-breaking merchandise sales at the 2026 @bnpparibasopen. Since taking over merchandise operations, our team has more than tripled revenue, increasing it by 227% and raising per caps by $19. This year's sales were 36% higher than the previous record last year. At the Indian Wells Tennis Garden, Legends Global constructed an expansive 27,000 sq. ft. retail shop featuring the largest collection of tennis merchandise in the tournament's history. The improved shopping experience included a live DJ and added checkout terminals. The footprint was anchored by a standout partnership with @lululemon, including a custom, dedicated retail space built specifically for the Tennis Paradise Shop. Another year of designing the experience with the fan in mind and redefining what retail can look like at live events.
🎾 Miami Open Style Watch! Loving the @lacoste domination. @wilsontennis is also making a splash. #tennis #tennisplayer @miamiopen #miamiopen #tennistournament #tennislife
🎾 Miami Open Style Watch! Loving the @lacoste domination. @wilsontennis is also making a splash. #tennis #tennisplayer @miamiopen #miamiopen #tennistournament #tennislife
The great Venus Williams meets the kids of First Serve Miami—pure class! 💎 🎾 #venuswilliams #firstserve #lacoste
The great Venus Williams meets the kids of First Serve Miami—pure class! 💎 🎾 #venuswilliams #firstserve #lacoste
Venus Williams, is a professional American tennis 🎾 player and a Olympic gold medalist. From Lynnwood, California. @venuswilliams has been ranked as the world Number one in both women's singles and doubles by the Women's Tennis 🎾 Association. Williams has won 49 WTA Tour - level singles titles, including seven majors (five at Wimbledon and two at the US Open) ,as well a gold 🥇 medal at the 2000 Sydney Olympic and the 2008 WTA Tour Championship 🏆 NYC,CFDA, Women's History Month. #venuswilliams #usopen #womenshistorymonth #cfda #california
Venus Williams, is a professional American tennis 🎾 player and a Olympic gold medalist. From Lynnwood, California. @venuswilliams has been ranked as the world Number one in both women's singles and doubles by the Women's Tennis 🎾 Association. Williams has won 49 WTA Tour - level singles titles, including seven majors (five at Wimbledon and two at the US Open) ,as well a gold 🥇 medal at the 2000 Sydney Olympic and the 2008 WTA Tour Championship 🏆 NYC,CFDA, Women's History Month. #venuswilliams #usopen #womenshistorymonth #cfda #california
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