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About a month ago I said I’d report back after the Expo West Pitch Slam… so here we are 🙂‍↔️ It was my first Pitch Slam and I took preparation very seriously… think final exam in law school seriously 🥺 Happy to report the hard work paid off. Runner up and proud of it! 🥈 Not bad for a candy company that’s only just getting started 🍬 @natprodexpo @newhopenetwork #expowest #cpgfounder #startrup #entrepreneurlife #organiccandy
About a month ago I said I’d report back after the Expo West Pitch Slam… so here we are 🙂‍↔️ It was my first Pitch Slam and I took preparation very seriously… think final exam in law school seriously 🥺 Happy to report the hard work paid off. Runner up and proud of it! 🥈 Not bad for a candy company that’s only just getting started 🍬 @natprodexpo @newhopenetwork #expowest #cpgfounder #startrup #entrepreneurlife #organiccandy
WELCOME BACKKK!! I was on vacay & moving so no shelf yapping the last two weeks but we are so back. My fav 3 things seen in nyc this week: 1 - @hank_sauce 2 - @strangewater_ 3 - @scottsproteinballs #founder #cpgindustry #supportsmallbusiness #businessowner #businesspov
WELCOME BACKKK!! I was on vacay & moving so no shelf yapping the last two weeks but we are so back. My fav 3 things seen in nyc this week: 1 - @hank_sauce 2 - @strangewater_ 3 - @scottsproteinballs #founder #cpgindustry #supportsmallbusiness #businessowner #businesspov
I said I was going to post a video every single day… and for the last four days I didn’t. Not because I stopped. Because the real work took over. Finalizing artwork for the show. Getting printing sorted. Ordering equipment. Testing sample chillers so people can actually try the drinks cold. Updating financials, bookkeeping, and getting taxes submitted. Sometimes building a company means the camera comes second. But I’m back now. Trying to get a few more videos done before we head to the show in Saratoga Springs on Friday, and I’ll post updates from the road. Four days missed… but the company moved forward. #startuplife #founderlife #buildinginpublic #entrepreneur #cpgbrand #smallbusinessjourney #entrepreneurship
I said I was going to post a video every single day… and for the last four days I didn’t. Not because I stopped. Because the real work took over. Finalizing artwork for the show. Getting printing sorted. Ordering equipment. Testing sample chillers so people can actually try the drinks cold. Updating financials, bookkeeping, and getting taxes submitted. Sometimes building a company means the camera comes second. But I’m back now. Trying to get a few more videos done before we head to the show in Saratoga Springs on Friday, and I’ll post updates from the road. Four days missed… but the company moved forward. #startuplife #founderlife #buildinginpublic #entrepreneur #cpgbrand #smallbusinessjourney #entrepreneurship
In honor of today being the last day to submit your pitches for the national pitch competition here is a message from last year’s first place winner, @liv_alstonn, the owner of Sugar on Main. 👏🏼 If you are one of the two selected pitches, make sure to get the submission link from your facilitator in those in tonight by 11:59 CST! You could be the next NPC Winner… 👀 #nationalpitchcompetition #npc #entrepreneurship
In honor of today being the last day to submit your pitches for the national pitch competition here is a message from last year’s first place winner, @liv_alstonn, the owner of Sugar on Main. 👏🏼 If you are one of the two selected pitches, make sure to get the submission link from your facilitator in those in tonight by 11:59 CST! You could be the next NPC Winner… 👀 #nationalpitchcompetition #npc #entrepreneurship
It's go time! Our semifinalist lineup for the #SmallBizChallenge is stacked. 🔥 Vote by April 5th to see your top pick advance to the finals! Link in bio.
It's go time! Our semifinalist lineup for the #SmallBizChallenge is stacked. 🔥 Vote by April 5th to see your top pick advance to the finals! Link in bio.
I swear founder life is not for the weak 😅 Here’s the story of when we lost TWO truckloads of product during our nationwide Target launch🎯
I swear founder life is not for the weak 😅 Here’s the story of when we lost TWO truckloads of product during our nationwide Target launch🎯
He built a beverage brand by making every mistake first. 😅 The ones who figure it out aren't the ones who avoided failure — they're the ones who kept going after it. This is the conversation every CPG founder needs to hear. 💾 Save this for when you're in the messy middle. 🎙️ Full episode linked in comments — Behind the SKU #BehindTheSKU #BeverageBrand #CPGStartup #FounderMistakes #EnergyDrink #StartupLife #Entrepreneurship
He built a beverage brand by making every mistake first. 😅 The ones who figure it out aren't the ones who avoided failure — they're the ones who kept going after it. This is the conversation every CPG founder needs to hear. 💾 Save this for when you're in the messy middle. 🎙️ Full episode linked in comments — Behind the SKU #BehindTheSKU #BeverageBrand #CPGStartup #FounderMistakes #EnergyDrink #StartupLife #Entrepreneurship
Starting a soda company sounds exciting… until you hear the real timeline. In this clip from Episode 7 of the Behind the SKU Podcast, we talk about something many new founders underestimate: how long it actually takes to build a successful product brand. The reality? It can take 8–10 years of trials, testing, refining, and persistence before a brand truly finds its place in the market. Every product on a shelf has a story behind it. Years of experimentation, setbacks, and learning what works and what doesn’t. The brands that succeed are the ones that stay committed through the process. The journey isn’t quick. But for the right founders, it’s worth it. 💬 Question: If you wanted to launch a beverage brand today, would you be ready to commit the next decade to building it? #BehindTheSKU #FounderJourney #EntrepreneurMindset #FoodAndBeverage #BusinessGrowth #SmallBusinessOwner #StartupReality #Entrepreneurship
Starting a soda company sounds exciting… until you hear the real timeline. In this clip from Episode 7 of the Behind the SKU Podcast, we talk about something many new founders underestimate: how long it actually takes to build a successful product brand. The reality? It can take 8–10 years of trials, testing, refining, and persistence before a brand truly finds its place in the market. Every product on a shelf has a story behind it. Years of experimentation, setbacks, and learning what works and what doesn’t. The brands that succeed are the ones that stay committed through the process. The journey isn’t quick. But for the right founders, it’s worth it. 💬 Question: If you wanted to launch a beverage brand today, would you be ready to commit the next decade to building it? #BehindTheSKU #FounderJourney #EntrepreneurMindset #FoodAndBeverage #BusinessGrowth #SmallBusinessOwner #StartupReality #Entrepreneurship
Raising money sounds glamorous… until you actually need it. Quick founder truth from the trenches - this one can save you a very expensive mistake 💸 Watch this before your next investor conversation. #Ukstartup #UKstartups #Knacksnacks #cpg
Raising money sounds glamorous… until you actually need it. Quick founder truth from the trenches - this one can save you a very expensive mistake 💸 Watch this before your next investor conversation. #Ukstartup #UKstartups #Knacksnacks #cpg
No one talks about this part of building a brand. The joy of stapling at Staples. 📎 Hit a few too many extra stores while out pitching on Long Island and ran out of sales sheets. So here I am at Staples reloading before the next buyer meeting. 📄🏃‍♂️ #EntrepreneurLife #BuildingABrand #FoodEntrepreneur #CPGBrand #StartupGrind LongIsland
No one talks about this part of building a brand. The joy of stapling at Staples. 📎 Hit a few too many extra stores while out pitching on Long Island and ran out of sales sheets. So here I am at Staples reloading before the next buyer meeting. 📄🏃‍♂️ #EntrepreneurLife #BuildingABrand #FoodEntrepreneur #CPGBrand #StartupGrind LongIsland
That product that flopped? That retailer that said no? That pitch that went nowhere? It felt like the end. But it wasn't. Every founder who's made it has a version of that story. The batch that failed. The buyer who ghosted. The launch that nobody noticed. But here's what they'll tell you. That moment didn't break them. It redirected them. The failed batch? Led to a better formula. The buyer who said no? Forced a sharper pitch. The launch that flopped? Exposed the margin problem before it scaled. Every "failure" in CPG carries data. The founders who win are the ones who read it. Flopped. Redirected. Built better. That's the pattern. Share this with a founder who needs to hear it today. 💛 #ShelfMade #CPGFounder #FoodBusiness #FoodFounder #FounderLife
That product that flopped? That retailer that said no? That pitch that went nowhere? It felt like the end. But it wasn't. Every founder who's made it has a version of that story. The batch that failed. The buyer who ghosted. The launch that nobody noticed. But here's what they'll tell you. That moment didn't break them. It redirected them. The failed batch? Led to a better formula. The buyer who said no? Forced a sharper pitch. The launch that flopped? Exposed the margin problem before it scaled. Every "failure" in CPG carries data. The founders who win are the ones who read it. Flopped. Redirected. Built better. That's the pattern. Share this with a founder who needs to hear it today. 💛 #ShelfMade #CPGFounder #FoodBusiness #FoodFounder #FounderLife
📞 Your product called… it wants closure! And we’re making it happen. 🙌 We’re giving emerging food + beverage brands the chance to win up to 500,000 FREE caps to help reduce supply costs and support your next big launch. Aluminum, plastic, or steel — we’ve got you covered. ✨ Enter today at: http://free-caps.com Or find us walking around Natural Products Expo West 2026! 🌴🥤 Let’s help your product seal the deal. 😉 #FreeClosuresContest #FreeCaps #500kCaps #CPGStartup #FoodAndBevStartups #PackagingMatters #SilganClosures #EmergingBrands #NPEW2026 #ExpoWest2026 #NaturalProductsExpoWest2026 #StartupCPG #ScaleUpSupport
📞 Your product called… it wants closure! And we’re making it happen. 🙌 We’re giving emerging food + beverage brands the chance to win up to 500,000 FREE caps to help reduce supply costs and support your next big launch. Aluminum, plastic, or steel — we’ve got you covered. ✨ Enter today at: http://free-caps.com Or find us walking around Natural Products Expo West 2026! 🌴🥤 Let’s help your product seal the deal. 😉 #FreeClosuresContest #FreeCaps #500kCaps #CPGStartup #FoodAndBevStartups #PackagingMatters #SilganClosures #EmergingBrands #NPEW2026 #ExpoWest2026 #NaturalProductsExpoWest2026 #StartupCPG #ScaleUpSupport
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