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American Wave Machines

@americanwavemachines

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The Leaders in Surf Pool Technology.
@perfectswell

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American Wave Machines, Inc. (AWM), the surf technology company behind PerfectSwell® Surf Venues worldwide, announced the filing of a patent infringement lawsuit against WhiteWater West Industries, Ltd. (WhiteWater). The lawsuit concerns WhiteWater’s Endless Surf wave system, currently being installed at a surf park under construction in Fellsmere, Florida, and was filed in the United States District Court for the Southern District of Florida.

AWM’s President, Bruce McFarland, states “Surf venues thrive on originality, authenticity, and significant engineering investment. While we welcome the continued growth of the category, that growth must respect the intellectual property rights of those who pioneered this space. These legal actions are necessary to protect our patented technology, the investments behind it, and a fair and lawful marketplace for original inventors.” by @americanwavemachines

A new platform. A proven technology. A major step forward for destination surf. @americanwavemachines and China Tourism Group have launched Eastern Swell Dynamics, the officially licensed PerfectSwell® platform for China, Hong Kong and Macau. The joint venture brings together AWM’s surf technology with CTG’s regional capability in tourism, destination development and market execution. Riyue Bay Surf Resort has already shown what is possible when high performance PerfectSwell® surf becomes part of a larger destination experience. Eastern Swell Dynamics is built to support what comes next. Engineering the next era of surf. by @americanwavemachines

Most developers understand the asset.

Fewer understand the person.

Surfers are not casual lifestyle consumers. They structure time, travel, spending, and even where they live around access to quality waves.

That behavior changes the economics of a destination.

The right wave doesn’t just attract visitors.

It creates commitment, repeat demand, family routines, and real estate gravity.

You’re not just building a wave pool.
You’re building a magnet. by @americanwavemachines

Most surf park conversations start with the same questions:

How many waves per hour?
What’s the maximum capacity?

Reasonable questions, but often the wrong ones.

Because what’s easiest to measure isn’t always what creates value.

Premium surf isn’t built around crowding, throughput, or maximizing attempts.

It’s built around the quality of the experience, and how much time surfers actually spend riding waves.

That’s where demand starts.

#SurfParkEconomy #RealEstateDevelopment #Hospitality #MixedUse by @americanwavemachines

A new real estate category doesn’t start with consensus. It starts with one developer making a move. In Brazil, that move was surf.

@boavistavillage @saopaulosurfclub @jhsfinstitucional by @americanwavemachines

Golf courses have been anchoring luxury real estate for decades.

But large land requirements, environmental pressures, and changing lifestyles are forcing developers to rethink the formula.

Surf is emerging as a new kind of anchor — one that combines sport, recreation, visual impact, and community development.

Here’s a look at why developers are pursuing surf as the centerpiece.

Part of an ongoing series exploring the emerging Surf Park Economy. by @americanwavemachines

Located in China’s surfing epicenter, Riyue Bay, the landmark PerfectSwell® venue combines cutting-edge surf technology, hospitality excellence, and a tropical environment to deliver an unparalleled surf experience. by @americanwavemachines

It’s Always Peaky at @ps.zion. Open to the public in 2027. Follow @ps.zion for continued updates. by @americanwavemachines

Sequencing is the secret sauce. It’s how all PerfectSwell® Split Peaks, Peeling Waves, Air Sections, and Wedge Barrels are created. Recently, American Wave Machines’ sequencing patents, and others, were challenged by a waterpark attraction company in a proceeding before the U.S. Patent and Trademark Office. The result from the USPTO: Validation of AWM patents.
PerfectSwell® is still the only patent protected, sequence based, pneumatic surf technology on the market. For the users, the surfers of PerfectSwell®, the result means AWM will continue to focus on surf technology innovation and the mission to create more opportunities for everyone interested in surfing. by @americanwavemachines

AWM announces that they are once again partnering with @jhsfinstitucional to deliver world class surf to their newest project, São Paulo Surf Club. Like Boa Vista Village ( @boavistavillage), @saopaulosurfclub will offer the same @perfectswell ® high performance waves. Located near the Estaiada Bridge and part of the exclusive Real Park development, it will be the first surf club in the city of São Paulo. The development will also include luxury residential towers and 20 thousand square meters of retail. The residences will have access to the surf club and a 25,000 square meter private beach. São Paulo Surf Club’s master plan was developed to guarantee the highest level of quality of life in São Paulo and will offer exclusive sports focused amenities to its members. by @americanwavemachines

JHSF is constantly pursuing new ways to provide better quality of life to its special clients, and @saopaulosurfclub is a world class surf experience at the heart of the city” said Thiago Alonso, CEO of JHSF. “We are very proud to work hand-in-hand again with AWM. Our team is excited to create another lasting and iconic project for the city of São Paulo. by @americanwavemachines