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Ashcroft Media Co. Inc.

@ashcroftmediaco

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MARKETING WITH A SOUL
photo | video | socials | web | seo | ads | consulting
SERVING ONTARIO

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What we do: DIY Marketer.

If you can’t justify hiring us to help with your marketing (or any other agency for that matter) then I don’t want you to.

Yes, any investment into your business comes with some level of risk and hesitancy - but if it’s literally impossible to find the budget to work with a professional, then don’t!

Instead, sign up for DIY Marketer. It teaches you everything that we do for our clients so you can just do it yourself.

Then, when you’re ready, hire a professional in the future - or just scale the system you build to infinity.

Get enrolled today :)

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#smallbusinessmarketingtips #growyourbusiness #businessowners #marketingstrategy #contentmarketing by @ashcroftmediaco

What we do: Organic Marketing.

We’ve taken the concept of marketing and flipped it on its head. In marketing, your other options are making one of two offers:

1. We’ll do all your photos and videos. That’s it.
2. We’ll run your paid ads, do your SEO, your website, etc. but professional content will be an afterthought.

OUR OFFER: We’ll document your business authentically using photos, videos and writing. Then we’ll use those assets strategically so they actually DO something for your business.

This means: a strong foundation for your paid ads, SEO and custom website to sit on top of.

It also means more relatability between you and your potential new customers, more growth and profits for your business.

Visit the link in our bio to set up your free discovery call :)

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#smallbusinessmarketing #growyourbusiness #businessowners #marketingtips #contentmarketing by @ashcroftmediaco

What we do: Strategy Consultation.

Sometimes you know enough that you can run your marketing yourself. Maybe you have one of your employees already doing it with their phone.

But you just need a little nudge in the right direction, someone to be unbiased, tear apart your current strategy and put it back together again.

Our consultation program takes you through a weekly or biweekly process, comparing your strategy against what else is working in your industry and filling in the missing pieces so you can get clear on your goals and aspirations.

Book a call via the link in our bio!

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#entrepreneurlife #businessgrowth #hustlesmart #digitalmarketingtips #marketingtips4you by @ashcroftmediaco

*ATTN high-ticket service businesses.

Video is a powerful tool to accompany your pitches.

A lot of the time, we’re really wanting to get that in person meeting to go over a scope with the client, but sometimes they just want your pitch via email.

So you type it up, send it over and it’s crickets…

Something I’ve started to do for our sales presentations is to actually do a screen recording and a recording of my face and voice going through the presentation.

Then I edit that into one video and send it to the prospect to accompany the PDF or what have you.

So far so good - everyone loves it, and it’s helped to increase my close rate significantly.

If you’d like a hand incorporating this into your sales process, shoot me a DM.
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#salessystems #marketingtips #brandingandmarketing #marketingagency #emailmarketingtips by @ashcroftmediaco

*subfloor yoga 🧘
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#photographer #constructionlife #renovator #burlingtonontario #luxuryrenovations by @ashcroftmediaco

Artificial intelligence is a powerful tool that Ashcroft Media loves. We use it all the time.

Claude is a phenomenal assistant and bouncing board for ideation.

ChatGPT (or CHAD as Rachel at @pineridgetree calls it) is great for help with some image gen and simple copywriting tasks.

But there are aspects of a business that should never be automated. Video editing is one of those tasks. Itrequires taste and finesse. There is nuance in the details, and emotion evoked or not evoked depending on the small decisions an editor makes.

I’m all for speed and efficiency, but when asked why I don’t delegate the creation of an emotion evoking marketing asset to a robot who doesn’t have emotions, the answer should be quite obvious.
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#ai #marketingtip #videoediting #businessscaling #marketingstrategy by @ashcroftmediaco

Something big is coming 😎

#804Group #2027 #BurlingtonContractor #ComingSoon by @ashcroftmediaco

A healthy marketing budget should grow with your business. The bigger you get, the bigger your budget gets.

But where does this leave people just starting out? Well that can be a hard number to find. It’s the balance of what can you afford, and what are you willing to take a risk on.

We’re all entrepreneurs here - we’ve all spent a sh*t ton of money on stuff that we thought would help our business, but regretted later.

So here’s my promise to you (if you’ve got this far in the description, you’re probably curious about our services). I promise to be open and honest about what your budget means.

If it’s so small that creating the marketing asset(s) won’t have a measurable positive effect on your business growth, I’ll suggest you spend it somewhere else until you’re in a position to be a little more aggressive.

If you do have a healthy budget? I promise to work tirelessly WITH you to make the best use of that budget.

If you’re interested in chatting about what your budget can get you with Ashcroft Media, book a discovery call via da link in da bio YO.
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.#marketingtip #marketingbudget #contentcreationtips #businessgrowthtips #businessstrategycoach by @ashcroftmediaco

We post for Davies 5x per week.

That’s 5 more times someone can see that business.

5 more times Mark’s spitting reno and construction terms into the void of the interwebs.

5 more times someone might see a vid, click the link in the bio and improve SEO.

5 more times than the average business shares their message.

Want to be average? Throw something up every few weeks.

Want to be industry leading? Quality + quantity x consistency x strategy = aggressive growth.

Ashcroft Media can help you with that.

• Photo + video
• Social Media Management
• Websites + SEO
• Ads + branding

Holler at yer boy!
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#videomarketing #socialmediamanagement #socialmediagrowth #businesstips101 #contentideas by @ashcroftmediaco

Chasing data and trends in your marketing strategy is a losing game, every time.

Why? Because it’s a lie. It’s mega, mega BS.

Listen, your business is the purest mirror and representation of who you are as an owner. What’s your vibe like? How do you speak and act? What do you care about and not give two sh*ts about?

That’s your marketing strategy. Your story. It becomes your message. Customers current and new follow along, and that’s pretty excellent.

Marketing with Ashcroft Media: marketing doesn’t have to be awkward and uncomfortable. Make the switch today.
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#marketinginspiration #businessgrowthtips #entrepreneurtip #photovideo #contentideas by @ashcroftmediaco

An asset can be overdue but functional, or compliant but defective. Most platforms collapse that into a single status. Nova doesn’t.
Our Founder and CEO, Michael Kirk, shares why we built AssetPool Nova and what it means for teams who inspect, maintain, and certify assets every day.

Nova tracks every asset across three dimensions: Condition, Compliance, and Risk. Every checkpoint has its own schedule, and a failed check stays failed until it’s re-inspected and passes. Nothing clears itself, and nothing hides behind a false green. You can see at a glance which of your critical assets need attention right now.

It’s built on everything AssetPool is known for, including mobile-first inspections and a simple, intuitive interface. And with AI-assisted setup, getting your assets and checklists in place is faster than ever.

Watch the announcement and be among the first to see what’s next.

#AssetPoolNova #AssetPool #AssetManagement #DigitalInspections #Compliance #AI by @ashcroftmediaco