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behind the scenes of a new collection campaign launch for an incredible brandšŸ¤ @maisonmo_mmo 

when the founder reached out to me, 
I didn’t know yet how lucky I’d be to be on set with such an incredible team. 

A big part of the team had just arrived from the US the day before the photoshoot, 
while the rest I carefully sourced here in London.

the most challenging part was
that it was the first time we had all worked together🤭

and when you don’t know each other yet, 
in a new studio, 
with models and 
a team you’ve never met, 
on a campaign this big, it’s always a little stressful🫣

Buuuut, it was a real pleasure to work with people 
who truly love what they do, have their vision, and you just quietly watch them create 
and enjoy the process šŸ¤ 

can’t wait for the launch 
and to share more bits about it soonšŸ¤

and thank you @dicus.vica for the amazing btsā¤ļø

#artdirection #creativedirection #fashionbrand taken in London, England by @dannie.vicol
20
3 months ago
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manifesting more of thisšŸ’” taken in London, England by @dannie.vicol
32
6 months ago
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