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Arizona Super Bowl

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The official account for the Arizona Super Bowl Host Committee, which welcomed the sports world for a fourth time in 2023! #SBLVII 🏈☀️🌵 #SB57

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Big day today, as the @AZSuperBowl Host Committee announced that Super Bowl LVII generated $1.3 billion total economic activity for Arizona, with $726.1 million total contribution to the state’s gross domestic product (GDP)!

The results were determined by an independent study conducted by the L. William Seidman Research Institute at W.P. Carey School of Business at @arizonastateuniversity.

#SBLVII 🏈 #SB57 🌵 #Arizona by @azsuperbowl

𝐁𝐈𝐆 𝐃𝐀𝐘. 𝐁𝐈𝐆 𝐍𝐔𝐌𝐁𝐄𝐑𝐒. The Arizona Super Bowl Host Committee announced today that Super Bowl LVII 🏈🌵 generated $1.3 billion in total economic activity for Arizona!

The results were determined by an independent study conducted by the L. William Seidman Research Institute at @wpcareyschool at @arizonastateuniversity.

Researchers analyzed the data collected from interviews with visitors between February 9 – 12, 2023, and found 102,598 out-of-state visitors came to the Valley for #SBLVII, spending over $221 million. Of the visitors, about 60% had tickets to the @chiefs matchup against the @philadelphiaeagles at @statefarmstadium on February 12.

Additionally, the study found that 10,459 annual jobs were created because of hosting Super Bowl, yielding a $494.1 million contribution to labor income in Arizona.

“Arizona had the biggest win from Super Bowl LVII and the incredible lasting impact on the State is unparalleled,” said Arizona Governor Katie Hobbs. “The world was watching Arizona, and in true fashion, we delivered in a big way. I look forward to our state hosting many more successful championship games and major events in the future, creating jobs and bringing in money from throughout the world to continue fueling our growing economy.”

#SB57 #SuperBowl #sportsbiz by @azsuperbowl

It was all smiles at the @herbergertheater in @downtownphoenix on Wednesday, where the Arizona Super Bowl Host Committee announced that #SBLVII produced $1.3 billion for Arizona’s economy.

Host Committee President @jaylparry was joined for the press conference by Arizona Governor Katie Hobbs, @azcardinals President Michael Bidwill, @srpconnect President and @azsuperbowl board chair David Rousseau, @visit_arizona Director Lisa Urias and @azcommerce President Sandra Watson.

(📸 @imartinezphoto) by @azsuperbowl

Congratulations, @larryfitzgerald, on your Pro Football HOF induction! It was an honor to celebrate you at the Cardinals Legends Celebration this weekend.

Your commitment to serving communities across Arizona and far beyond inspires all of us.

An incredible ambassador for AZ, your generosity, leadership and kindness continue to make a difference in so many lives. You are one of a kind! #11 by @azsuperbowl

A well-deserved moment for the wisest woman we know! 🫶

On Friday, our President & CEO @jaylparry was honored as the inaugural recipient of the Violet Bidwill Legacy Award at @wise_arizona’s Women of Inspiration event in Phoenix.

From the Phoenix Mercury and WNBA to @azsuperbowl and Final Fours, Jay has helped put our state on the sports world’s biggest stages while opening doors for the next generation of women leaders.

Congratulations, Jay! We’re proud to celebrate you alongside so many inspiring women in Arizona sports and events. 👏👏 by @azsuperbowl

Wishing luck to our hometown @azcardinals, who play their home opener today at @statefarmstadium, which will host the 2027 @wwe #RoyalRumble this February! 💪🌵🏟️ by @azsuperbowl

Did you know the Arizona Sports & Events Alliance is a nonprofit?

In addition to bringing major events to the Valley, which drives economic growth for our state, we are committed to making sure the games, fights, conferences and bull rides we host leave a lasting legacy in our community! 💪🌵🏀

Because when Arizona is on the world stage, we want our residents to feel the impact long after the crowds go home.

#NationalNonprofitDay 🫶 by @azsuperbowl

With the #WFinalFour coming to the Valley, Arizona Cardinals LB Mack Wilson Sr. made his #MarchMadness predictions.

Follow 👉 @azsportsalliance 👈 for his picks and complete coverage of the Women’s Final Four, tipping off on April 3! by @azsuperbowl

The last time the #Patriots and #Seahawks met in the Super Bowl, it was right here in Arizona! 🏈🌵🏆

Our third @azsuperbowl featured Tom Brady vs. Russell Wilson at @statefarmstadium with Katy Perry performing at halftime.

What was your favorite moment on #SB49? by @azsuperbowl

Congratulations to our teammate @LarryFitzgerald, who was announced tonight as an inductee for the 2026 class of the @ProFootballHOF! 👏👏

We were proud to have Larry Legend as our Executive Board Chair for the @AZSuperBowl Host Committee. by @azsuperbowl

“Major events put AZ on the map.” 🏈🌵🗺️

We are so grateful for @azcardinals Owner Michael Bidwill, who has been a longtime partner and supporter of the Alliance through multiple Super Bowls, Final Fours and more. by @azsuperbowl

On this #tbt, we’re rewinding to 1996 for Super Bowl XXX, Arizona’s first major sporting event! 🏈🌵

Held at Sun Devil Stadium in Tempe, the game is spotlighted in the new @netflix docuseries titled “America’s Team: The Gambler and His Cowboys.”

The Cowboys won their fifth Super Bowl title, 27-17, over the Pittsburgh Steelers, in a game watched live by more than 94 million viewers on NBC.

(Photos courtesy @dallascowboys) by @azsuperbowl