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A comprehensive ten-page bilingual website was delivered for PIKWE ESTATES, featuring Home, About, Portfolio, Property Detail, Services, Blog, Blog Detail, Contact, Gallery, and Privacy Policy pages. The responsive, conversion-focused platform prioritizes lead generation through strategic user experience design, ensuring a seamless user journey.

The complete solution included custom UX wireframes, bilingual content strategy, and a robust CMS powering both blog and property management systems. Individual property pages showcase galleries, property details, and prominent inquiry calls-to-action, making it easy for potential clients to get in touch.

Live site at : www.pikweestates.com by @bettermarque
0
7 months ago
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PIKWE ESTATES needed a professional brand makeover and a modern website to shake off their informal broker image. They wanted to clearly communicate trust, transparency, and affordability to their customers and partners.

Through discovery research and competitive analysis, we developed two logo concepts. The chosen direction, Concept One: The Shielded Plot, features a central square symbolizing clearly defined land, with cornered outer-frame elements creating structured boundaries that convey security. The sophisticated palette of deep forest, mint, off-white, and graphite reinforces trust and natural growth.

The final deliverables included vector logo files, marketing materials, motion graphics, and a Neue Montreal typography system for consistent application across all touchpoints. This complete visual identity system and bilingual website architecture were designed to establish PIKWE ESTATES as a trusted and modern brand in the industry.

FULL CASE STUDY: WWW.BETTERMARQUE.COM/PROJECTS/PIKWE-ESTATES by @bettermarque
1
7 months ago
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NEW CASE STUDY : PIKWE ESTATES

PIKWE ESTATES is a Cameroonian real estate company dedicated to making land ownership secure and accessible for individuals and families. It achieves this by providing transparent guidance and rigorous property verification, ensuring trust and confidence in every transaction.

The company addresses common barriers such as lack of trust, perceived high costs, and complex processes. Its services include Land Sourcing & Sales, Real Estate Education, and Real Estate Development, designed to simplify ownership and empower clients with knowledge.

With a vision to become the real estate company of preference, PIKWE ESTATES strives to deliver premium services and open doors to life-changing opportunities for millions of people in Cameroon and beyond. The company particularly targets young buyers, diaspora investors, and first-time landowners in a rapidly growing market.

Full case study : bettermarque.com/projects/pikwe-estates by @bettermarque
0
7 months ago
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CASE STUDY: PIVOT ENGINEERING

Research-led, Innovation-focused and Sustainability-driven, Pivot Engineering develops locally adapted construction methods and materials, delivering efficient, low-carbon infrastructure. They convert scientific insight into locally-adapted materials and methods that reduce cost and carbon.

We designed an abstract spiral mark, three interlocking curved segments orbiting a central hub, symbolizing perpetual motion, continuous innovation, flexibility, and Pivot Engineering pivoting away from one-size-fits-all engineering practices to tailored, reliable solutions.

Full case study at: bettermarque.com/projects/pivot-engineering by @bettermarque
1
7 months ago
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NEW CASE STUDY : PIVOT ENGINEERING 

Research-led, Innovation-focused and Sustainability-driven, Pivot Engineering develops locally adapted construction methods and materials, delivering efficient, low-carbon infrastructure. They convert scientific insight into locally-adapted materials and methods that reduce cost and carbon. 

We designed an abstract spiral mark, three interlocking curved segments orbiting a central hub, symbolizing perpetual motion, continuous innovation, flexibility, and Pivot Engineering pivoting away from one-size-fits-all engineering practices to tailored, reliable solutions.

Full case study at : bettermarque.com/projects/pivot-engineering 

#brandidentity #brandingdesign #visualidentitydesign #logodesigning by @bettermarque
0
10 months ago
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Brinovo Urbano got featured on @behance

Huge motivation to keep pushing forward and staying committed to our values as a design-led agency and not a business that happens to sell design. 

#branding #visualidentity #cameroon #brandingdesign by @bettermarque
1
10 months ago
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Brand application for WORLD BUILDING & CONSULTING. 

Full case study at bettermarque.com/projects/wbuildingc 

#brandingdesign #brandidentity #branddesign #visualidentitydesign by @bettermarque
1
a year ago
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WORLD BUILDING & CONSULTING in motion.

Full case study at bettermarque.com/projects/wbuildingc 

#brandingdesign #branding #brandidentitydesign #motiondesign by @bettermarque
0
a year ago
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WORLD BUILDING & CONSULTING

We redesigned the brandmark merging concentric rings representing the world, and three shapes pointing upward that stand for strong buildings and WBC's three main focuses: technical education, quality control, and hands-on training. Deep navy, bright blue, and teal paired with white were the colors choosen, using Aventa Variable Regular, Medium and Semibold typefaces. This design appears on all materials from business cards, merchandise, signage, and presentation templates, creating a consistent, professional image.

Full case study at bettermarque.com/projects/wbuildingc 

#branding #brandidentitydesign #visualidentitydesign by @bettermarque
2
a year ago
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WORLD BUILDING & CONSULTING. 

The previous logo had two main problems. First, the gradient looked nice on screen but didn't work well in real world applications. Second, the wordmark looked too plain and didn't match the strength of the symbol. We didn't want to completely redesign everything since the logo's meaning was solid. 

So the challenge became: how do we fix these practical issues while keeping the core concept that already worked? 

Full case study at www.bettermarque.com/projects/wbuildingc by @bettermarque
2
a year ago
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WBC - World Building & Consulting

From hands-on workshops to construction techniques, WBC focuses on creating environmentally-friendly infrastructure that serves communities while giving students solid career preparation. 

They thoroughly analyze each project, maintain strict quality standards, plan resources carefully, and provide hands-on construction oversight while training people in AutoCAD and Revit, ensuring projects are well-planned, properly built, and beneficial to communities long-term. 

Full case study at: bettermarque.com/projects/wbuildingc by @bettermarque
2
a year ago
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Colour palettes for your next design. 

#sharingiscaring #colorpallette #designresources #colourpalette by @bettermarque
0
a year ago
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