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Batkin Studio™

@batkinstudio

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A London-based branding studio operating at the intersection of strategy, design and growth.
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We were briefed by the JLP Insights team to develop a responsible eating campaign for Waitrose, focused on the theme of Responsible Celebration. 🥬 Throughout Thrive Tomorrow, we aim to support those who haven’t had an easy start in life by providing them with opportunities to learn, earn, and thrive. We communicated this mission across multiple touchpoints. To view the full campaign, visit our website. by @batkinstudio
Brisa needed to position themselves as a challenger brand within a saturated market, appealing to both men and women with all kinds of hair types. We created an identity to reflect natural texture and rhythm of both hair and the sea. by @batkinstudio
Reaching new heights and challenging ourselves. Lifeing embodies these qualities through community-driven events. We had the pleasure of designing Made in Chelsea star Miles Nazaire’s wellness brand, focusing on connection and embracing life’s challenges; communicating these values through touchpoints like merchandise and print. by @batkinstudio
Core Perform needed a distinctive identity that translated Ethan’s belief in training as a source of fulfilment into a brand centred on purposeful habits, community and long-term growth. The identity began with the primary typeface and its counters; the internal shapes within letters such as the ‘O’ and ‘P’. These informed the development of the ‘CP’ brandmark, creating a distinctive core shape built around structure, balance and simplicity. The same elements and characteristics were then developed into a flexible system of graphic icons and touchpoints, using movement, repetition and framework to reflect the construction of routine and progress. by @batkinstudio
Aesop briefed us to design a digital invite and printed card to accompany gifted products for recipients attending their Spring Equinox fragrance event. We needed both touchpoints to feel connected, whilst still acting differently. Furthermore, we challenged ourselves to focus on how they would both be experienced. For the printed card, we explored embossing the title to create a more sensory experience without adding unnecessary elements. Through this, the layout became calmer and more aligned with Aesop’s visual style. For the digital invite, we refined the hierarchy and spacing to make the copy feel clearer and less crowded. We identified that the digital invite served a more informational purpose, whereas the printed card was designed to evoke more emotion, forming part of the gifting experience. by @batkinstudio
Like a cherry, the outer layer doesn’t last, but the core remains with you. 🍒 To reflect Kirsuber’s values, we created a bespoke handwritten typeface and stamp system made with real cherries, bringing a personal, human touch to the brand. We all choose the travel stories we share; Kirsuber believes that travel is ultimately about people, experiences and the connections formed along the way. Full project available to view on our website. by @batkinstudio
People who have experienced care are not as exposed to opportunities as those who haven’t. As part of our Thrive Tomorrow brand campaign for Waitrose, we designed a cooking programme providing opportunities to develop employable skills using responsibly sourced ingredients. 🍎 More campaign touchpoints to follow. by @batkinstudio
Angel Drinks Co wanted an identity that connects to its origins and reflects the organic quality of their beverages, while also conveying a sense of luxury. The original flavour, Berry Blend, influenced the brand colour palette, which was adapted for the alternative flavour Pineapple Punch. by @batkinstudio
By manipulating type, we created a distinctive wordmark that conveys luxury, with subtle letter tweaks suggesting the drizzle of honey. This was complemented by a brandmark crafted from letterforms, shaped into a bee. by @batkinstudio
We developed a bespoke brandmark and elegant wordmark, bringing them to life across brand touchpoints with the flexibility to stand alone. by @batkinstudio
Our challenge was to design a versatile brandmark for Tailor & Thread that worked seamlessly across multiple brand touchpoints, including both print and photographic campaigns. by @batkinstudio
© Batkin Studio Reimagined. by @batkinstudio

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