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Beards Brewery

@beardsbrewery

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NORTH OF NORMAL
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Northern Michigan Brewery
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Craft Beer 🍺 Food 🍟 Art 🖼 Up North Ambassadors 🌲 🏕 🚴 ☀️ 🛶 🏖 🚤 🎣 🦌 🍁 ⛷ 🏂 ❄️
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Established 2012

POSTS STORIES REELS

We love local beer & local music!

A huge THANK YOU to our friends @levitatorband & their openers @glasschimera_ for putting on such an epic Devils Night show!

We SOLD OUT the space, danced our asses off, cheersed some beers, and kicked off Halloween weekend with a bang.

We have a great, North of Normal community here -- thanks for joining us for an unforgettable night.

Cheers!

#fourseasonsofcheers #cheers #localmusic #beardsnorthofnormal #chooseyourownadventure #drinklocal #seeyouatbeards by @beardsbrewery

CONCERT INFO for tonight, y'all: check it out

4pm - last call for food & drink orders
5pm - CLOSED (temporarily, to reset the space)
6pm - Doors open / bar OPEN / kitchen CLOSED
7pm - Glass Chimera opener
8ish - Levitator

*Root Cellar is CLOSED for the evening*

Concert-goers:

-Have your ticket printed out OR on your phone & ready for viewing
-BRING YOUR ID -- everyone needs ID to enter
-Do NOT remove your bracelet -- you will be denied re-entry with no bracelet; bartenders will not serve you without a bracelet
-Wear your best costume -- win prizes!
-There is *limited seating*, come early if you need to snag a chair!

Can't wait to see y'all tonight!

#hopupnorth #cheers #fourseasonsofcheers #beardsnorthofnormal #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #concert #ConcertVibes #localmusic by @beardsbrewery

Good community makes good beer even better.

Grab a friend, drag your parents out, and come meet up at Beards for some good conversation.

You'll be joining a great community of beer enthusiasts, up north weirdos, and overall just chill people.

Good beer and good food to follow, of course!

#eatlocal #hopupnorth #brewery #fourseasonsofcheers #shopsmallshoplocal #cheers #beardsnorthofnormal #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #beerbeerbeer #michigan #microbrewery by @beardsbrewery

Come support your local ghosts at Beards —

— pouring you local beer, bringing you local food…!

Real talk : When GHOSTS are trending, but who can afford white sheets for fun in this economy?!

#fourseasonsofcheers #shopsmallshoplocal #fall #hopupnorth #brewery #eatlocal #cheers #beardsnorthofnormal #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #ghosts #thisaintartschool by @beardsbrewery

A return is imminent!!!

Get your tickets now link in Bio by @beardsbrewery

If you're here for the beer, then come to Beards!

We love beer! We make beer here.

**But we also have:

-Cider
-NA Beer
-Cocktails
-Mocktails

Because we also love community -- and a community needs options!

#cheers #fall #hopupnorth #fourseasonsofcheers #brewery #shopsmallshoplocal #spirits #beardsnorthofnormal #ontap #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #microbrewery by @beardsbrewery

YES, CHEF! Bring on a food special!

Get your gob on this:

***Fried Chicken Sammich with tomato, romaine, gorgonzola, pickle chips, & topped with Buffalo Ranch***

And it pairs deliciously with our Lakeside Overlook Oktoberfest!

NOM NOM NOM

#fourseasonsofcheers #hopupnorth #brewery #cheers #shopsmallshoplocal #fall #eatlocal #beardsnorthofnormal #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #foodspecial by @beardsbrewery

#tbt for those that shared this incredible night last year with us @beardsbrewery and for those that didn’t! You do not want to miss out on this year’s show October 30th with @glasschimera_. We are turning up the HEAT!!!! Two bands, a costume contest, great drinks, and contact with the outer realms! Tickets are available online - Link in Bio by @beardsbrewery

Fall cozies are here!

We have everything you could want to make your transition to Fall in NoMI:

Thermals, beanies, plaid caps, flannels, zip-up hoodies, sweatpants, and more!

**Designed and printed locally with our friends at @5starscreenprintingplus **

Stop by our Bottleshop for a beer and some swag!

#getoutside #fourseasonsofcheers #fall #hopupnorth #brewery #cheers #shopsmallshoplocal #beardsnorthofnormal #autumn #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards by @beardsbrewery

Yesterday was SPECTACULAR.

A huge thanks to Mother Nature for the perfect weather, and also a huge thanks to everyone who came by, raised a glass, and joined the festivities at our inaugural Harvest in the Alley block party.

Shoutout to our vendors:

poetessandstranger
foxandhoundboutique
tipofthemittwatershed
fustinis
mammoth_distilling
elixir_art_studio
5starscreenprintingplus
grandpa_shorters

We had a blast and can’t wait to expand the event next Fall!

More Fall fun in downtownpetoskey?

Emily & Lexi are already planning for 2027…

Cheers to that! 🍻🍁

#beardsnorthofnormal #autumn #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #newbeer #microbrewery #fallvibes🍁 #fallseason #block #party #blockparty #craftthroughcommunity #oktoberfest by @beardsbrewery

Beer &...baby clothes?!

**HARVEST IN THE ALLEY event SATURDAY, 3pm - sunset**

Come enjoy the Fall Block Party hosted by Beards & Fox and Hound Boutique -- but wait, beer and baby clothes?

How does that partnership work?

It works because COMMUNITY. Because we welcome everyone to come enjoy! We have activities, tastings, drinks, and fun for all ages, for friends and families.

WHAT TO KNOW:
-Event opens @ 3pm!
-Attendance is FREE -- wander in & out as you please!
-Free games and activities (adult & kids) -- play scavenger hunt bingo around downtown to win prizes!
-Enjoy crafts, face painting, tarot, & more!
-Shop vendors!
-Get a Social District beverage and wander freely!
-Try our food tasting stations!
-Partake in special beer releases & Oktoberfest Liter beer!

See you tomorrow!

#beardsnorthofnormal #autumn #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #michigan #microbrewery #oktoberfest #craftthroughcommunity #partnership #fall #hopupnorth #getoutside #fourseasonsofcheers by @beardsbrewery

Every Fall we partner up with our neighbors at tipofthemittwatershed to stream monitor a local watershed.

We take water samples, measure temperature, collect macroinvertebrates, and generally just have fun wading in waders.

Why?

1. Community!
2. Up north is beautiful, let’s help keep it that way!
3. Bugs are cool
4. Good water = good beer

This Saturday at the Harvest in the Alley Block Party, meet the local Watershed Team at their donor tent.

Learn about their mission, donate to aid in their projects, and discover the cool things happening in our waters!

See y’all Saturday, 3-8pm!

tipofthemittwatershed

#beardsnorthofnormal #autumn #upnorth #chooseyourownadventure #drinklocal #seeyouatbeards #beerbeerbeer #michigan #microbrewery #Great #Lakes #greatlakes #watershed #watershedconservation by @beardsbrewery