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Black Joy Theory

@blackjoytheory

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Afrocentric Wellness
pH balanced #slowbeauty
Hand crafted #slowwellness
SHOP👇🏾

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Hello, Beloveds🌻💛

Thank you to each of you who followed, guessed, shared, liked and tagged your friends to enter the Guess to Win competition. Your participation and excitement meant the world to me, especially because this was my first big giveaway after a long absence. I kept refreshing the post to see if anyone had interacted and I cried real tears when I saw the first comments come through 🥹💛

Your consistent support and love is what keeps me going and I hope that our consistent growth, joy, care space and bomb ass products are what keep you all coming back.

So without further ado, it’s my pleasure to announce that the radiant @siya_memzi is the winner of the Guess to Win Competition! Congratulations to you and we hope that our goodies fill you to the brim with joy.

To the rest of you our new products will be available for purchase very soon😍

Until then check out the rest of our range at the link in bio and as always

Welcome Wellness
Welcome Joy
Welcome Home 🌻💛 by @blackjoytheory

"I don't want a seat at the table of the oppressor. I want a blanket and pillow down by the ocean. I want to rest." -Tricia Hersey

INHALE:
I deserve more than
exhaustion.

EXHALE:
I return home to myself.

Image via the ethereal @olaotsedisipi

Words via the poetic @blackliturgies by @blackjoytheory

TW: Flash Photography

Watch till the end for a Tuesday afternoon pick me up 💛

Hello Beloveds🌻

I hope you’re well and enjoying your week so far.

We felt this trend needed a touch of #blackjoy so enjoy the #ifiwasachallenge #blackjoytheory edition.

Like and share with a friend to make their day 🐚

P.s please don’t let this flop. It took me two days 😭🤣 by @blackjoytheory

I want to make you feel so loved that you
forget everything that caused you pain in
your life.

#summerskincareessentials
#haircareessentials #naturalhaircareproducts
#naturalskincareproducts #naturalskinfood #buylocalza #supportlocalza #buyblackfirst #localislekker #southafricannaturalhairblogger #sanaturals #southafricanbusinesswomen #blackwomeninbusiness #blackjoytheory #fyp #foryoupage #blackjoy #sustainablebeauty #cleanbeauty #southafricanhairproducts #blackherbalist #herbalism #slowbeauty #handmadecosmetics #explorepage by @blackjoytheory

✨GIVEAWAY TIME✨

Hello Beloveds 🌻

I hope this week has been gentle and as joy filled as possible.

To celebrate BJT’s return I’ve decided to put together a little surprise 💛

Stand a chance to win our luxury 𝐋𝐚𝐫𝐠𝐞 𝗪𝐚𝐬𝐡 𝐃𝐚𝐲 𝐊𝐢𝐭 valued at 𝐑𝟔𝟎𝟎! To make those washdays more intentional and joy filled we’ve put together a selection of our favourite washday must haves in one big box. The Large Wash Day Kit⁣
includes: ⁣⁣
⁣⁣
1. Sweet Waters Hair Mask⁣
2. Spring Rose Spritz ⁣
3. Toasted Cinnamon Serum ⁣
4. Our new top secret product 🤐 ⁣
⁣⁣
HOW TO ENTER:⁣⁣
⁣⁣
1. Follow us⁣
⁣⁣
2. Tag a friend below⁣
⁣
3.Comment down below and guess what you think our three new products are, what they do and how you think they'll bring you joy 🌻⁣
⁣
It's that simple! ⁣
⁣⁣
⁣⁣
Ts & Cs:⁣⁣
- This competition will run from 𝐅𝐫𝐢𝐝𝐚𝐲 𝟐𝟏 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟎𝟐𝟐 𝐮𝐧𝐭𝐢𝐥 𝟏 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟐 𝟏𝟐:𝟎𝟎 𝐩𝐦 ⁣⁣
- Only participants that have completed all the requirements will have valid entries⁣⁣
-You can enter as many times as you like⁣
- The person with the most accurate guess wins⁣⁣
- Results will be announced on 𝟑 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟐 and the winner will be contacted via DM to claim their prize ⁣⁣
- Winner must reside in South Africa ⁣⁣
- This giveaway is not sponsored, endorsed or associated with Instagram by @blackjoytheory

I am my own MUSE
I am the subject I know best.
The subject I want to know better.
-OROMA ELEWA

Image via: @yagamoto by @blackjoytheory

Hello, Beloveds 🌻

It’s been so long. How have you been? How is your heart?

It feels right for me to start by introducing myself. My name is Khethiwe Mbongwa (she/they), I am the Founder, Lead R&D Product Formulator, Creative Director and Healer behind Black Joy Theory. I am also a recovering perfectionist and overachiever and I suffer from chronic hyper-independence.

Now that you know who I am let’s get into it.

I’ve written and rewritten this post several times because announcing I’m back without addressing my absence feels disrespectful to you and the time and money you’ve invested in BJT’s growth.

I’ve always tried to be open and honest with you about what it takes to create, manage and dream for Black Joy Theory as a one-person team. I’ve always endeavoured to showcase my products as a love letter to Black Skin, Hair, Culture, Love, Joy, Wellness, Care, Rest, Thought, Queerness and most recently Healing.

It’s taken me a year to openly acknowledge the type of exhaustion, depression, burnout and loss I’ve experienced since I last posted. I left suddenly last year because I couldn’t continue giving others what I couldn’t give myself, healing and care.

I’m so sorry for disappearing the way I did for as long as I have. The hardest part about coming back and asking for forgiveness is asking you to trust me again and acknowledging that I not only ghosted you but, ghosted my dreams.

During my absence I took a step back and got my house in order to make sure that when I came back i’d be back to stay. So what you can expect to look forward to in the coming days and weeks is:

* A streamlined shopping and delivery experience
* Improved product formulas and three new exciting products
* A new page dedicated to Our New Heritage Project care space, to make room on here for BJT exclusive content 🌻

What will stay the same:
* The warmth and representation you’ve all grown to love and care for over the past 2 years
* Information and greater transparency about formulation, raw materials
* The tenderness and care taken to craft every product

It's so good to finally be able to say to you.

Welcome Wellness
Welcome Joy
Welcome Home
🌻💛 by @blackjoytheory

This is the core need of Collective Healing. We don’t have to heal alone and somethings can’t be healed alone. by @blackjoytheory

Here’s to 1 year of Black Joy Theory 🥂

#summerskincareessentials
#haircareessentials #naturalhaircareproducts
#naturalskincareproducts #naturalskinfood #buylocalza #supportlocalza #buyblackfirst #localislekker #southafricannaturalhairblogger #sanaturals #southafricanbusinesswomen #blackwomeninbusiness #blackjoytheory #fyp #foryoupage #blackjoy #sustainablebeauty #cleanbeauty #southafricanhairproducts #blackherbalist #herbalism #slowbeauty #handmadecosmetics #explorepage by @blackjoytheory

We are so pleased to announce that we’ll be at @among.the.lilies ‘Ode to the Woman’ this Saturday the 28th!

We’ll be sharing a stall with our faves at @safi_wellness so this is the perfect opportunity to make the custom wellness bag of your dreams minus the fuss of shipping.

Please drop by, buy some goodies, show us some love, eat good food and rest in style with us.

This is our first market and we are so excited to meet you 🥺🌻💛

#summerskincareessentials
#haircareessentials #naturalhaircareproducts
#naturalskincareproducts #naturalskinfood #buylocalza #supportlocalza #buyblackfirst #localislekker #southafricannaturalhairblogger #sanaturals #southafricanbusinesswomen #blackwomeninbusiness #blackjoytheory #fyp #foryoupage #blackjoy #sustainablebeauty #cleanbeauty #southafricanhairproducts #blackherbalist #herbalism #slowbeauty #handmadecosmetics #explorepage by @blackjoytheory

Welcome Joy
Welcome Wellness
Welcome Home 🌻💛

#summerskincareessentials
#haircareessentials #naturalhaircareproducts
#naturalskincareproducts #naturalskinfood #buylocalza #supportlocalza #buyblackfirst #localislekker #southafricannaturalhairblogger #sanaturals #southafricanbusinesswomen #blackwomeninbusiness #blackjoytheory #fyp #foryoupage #blackjoy #sustainablebeauty #cleanbeauty #southafricanhairproducts #blackherbalist #herbalism #slowbeauty #handmadecosmetics #explorepage by @blackjoytheory