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Julia Kern | Strategic Brand Designer(@brandeye_design)'s profile avatar HD Profile

Julia Kern | Strategic Brand Designer

@brandeye_design

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✷ Branding, Strategy & Website Design ✷
→ Designing magnetic brands for passionate founders.
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Logo & Brand Identity Design for Elyora Candles 🕯️♥️ Elyora is a luxury candle brand designed to create an atmosphere of romance, sensuality, and feminine charm. These candles were created to empower women to ignite their inner fire & connect to their feminine side. ✨Design Goal: → to develop a brand identity that embodied elegance and sophistication, blending sensuality with a sense of prestige. ✨Creative Solutions: → Logotype: The logotype merges “ely” and “ora”, each part styled uniquely to reflect their special meanings. “Ely” stands for ‘ascension’ and ‘refinement’, while “ora” signifies ‘radiance’ and ‘allure’, together embodying an atmosphere of sensuality and charm. → Brand Identity: The brand identity combines vibrancy and sophistication while remaining refined and memorable. The packaging and printed materials create a sense of luxury through minimalist yet vibrant design. → Brand Colors: The primary colour palette includes deep burgundy, rich red, and sensual beige, which create an atmosphere of romance, inner freedom, and feminine sensuality. 📌Spots open for projects from March. DM me for inquiries 🤍 @brandeye_design all about design, creativity & inspiration🫶🏼 by @brandeye_design
It’s about the experience.👇 Your brand isn’t just your logo. It’s how people feel when they enter your space, scroll through your feed, or open your packaging. It’s the excitement, the curiosity, the “this is exactly what I’ve been looking for” moment. When I design a brand, I don’t just think about how it looks - I think about how it feels. • Is it inviting? • Does it build trust? • Does it reflect your values before you say a single word? That’s what good branding does. It turns your business into an experience people want to come back to. Because people don’t remember the font. They remember how it made them feel. @brandeye_design - branding with purpose. #BrandDesign #BrandingTips #DesignWithPurpose #ExperienceMatters #BrandStrategy by @brandeye_design
Rebranding explained ♥️👇 Elyora was a brand that was struggling in the market, because it blended in & didn’t stand out from competitors. The owner came to me with a clear goal: ✔️create a signature & memorable style ✔️design a new meangful logo ✔️create a brand that evoked an emotional connection with her target audience In the video I explained exactlyhow this has been done. Let me know in the comments how you feel about the rebranding. Do you think it achieved the client’s goals? @brandeye_design - on my page I post about my life as a designer and share useful resources for fellow creatives and entrepreneurs 🤍 Follow for more! #designtips #freelancinglife #brandidentitydesign #brabdingforstartups #brandingdesigner [ key: Logo designer Budapest , Brand designer, branding, design tips, design inspiration ] by @brandeye_design
Design = strategy👇 Many people think design is just about making things look good, but in reality, it’s a strategic tool that shapes how customers perceive and interact with your brand. A strong brand identity isn’t just aesthetic -> it’s intentional, solving business challenges and guiding customers toward action. Intentional Brand Identity Is: ✔️Purpose-Driven – it aligns with your business goals. ✔️Problem-Solving – it addresses key challenges in your industry / market. ✔️Customer-Focused – it’s designed to attract and engage your ideal audience. ✔️Action-Oriented – it guides customers toward making decisions (booking/buуing). ✔️Emotionally Engaging – it creates a strong emotional connection with your clients. ✔️Consistent – Looks clear and unified across all platforms. If you already have all these points in you business branding - you on the right track! ❤️‍🔥If not, it might be time to rethink your design strategy. Need help? Send me a DM & let’s work together to bring your vision to life 👉 Save this for later & share with someone who needs it! by @brandeye_design
The truth 👇💸 Branding lays the foundation for effective marketing. 📌 Before promoting your business, you need a clear identity, message, and visual presence that resonate with your audience. A strong brand builds trust and recognition, ensuring that your marketing efforts drive lasting impact. 📩 DM me to create a strong branding for your business. @brandeye_design - follow for more designer inspiration, branding tips and freelancer life. #BrandingFirst #MarketingWithPurpose by @brandeye_design
I love how deep the meaning is! 🤍 I really wanted to dive deep into the brand and the owner’s vision in this video. I feel it’s so important for a logo to have a deep meaning, rather than just looking like thousands of others. Csillag, the owner of the brand, is a cosmetologist with over 16 years of experience. She wanted the brand to reflect the idea that everyone is uniquely beautiful, even without cosmetic treatments. These treatments simply help people feel confident, allowing their natural beauty to shine. In the next video, I want to show the behind-the-scenes process of creating the brand identity, selecting colors, and more. I feel like many designers don’t show this part, but it’s the best bit! 📩 Logo & Brand Identity Projects Spots Open from March. DM me for inquiries 🤍 @brandeye_design - follow for more creative exploration, design & freelancing. #BrandIdentity #LogoDesign #DesignProcess #CosmetologyBranding #MeaningfulDesign #BrandStrategy #CreativeJourney #BehindTheScenes #GraphicDesign by @brandeye_design
Brandmark for Csillag Esztétika 💫 I love this design so much that I’ve decided the brandmark deserves its own dedicated post! It holds such a powerful meaning and vision that it truly deserves to be highlighted and explained in detail. All the hidden meanings of the brand mark are explored in the carousel above ✨ 📩 Secure your spot for logo & brand identity design! DM me for inquiries 🤍 @brandeye_design all about design, creativity & inspiration🫶🏼 by @brandeye_design
Logo & Brand Identity Design for Csillag Esztétika 🌟 Csillag, the owner of the brand, wanted the design to reflect the idea that everyone is uniquely beautiful, even without cosmetic treatments. These treatments simply help individuals feel confident, allowing their natural beauty to shine. ✨Design Goal: → to develop a brand identity in a minimalist and delicate style that reflects the brand’s harmony and unique mission, evoking associations with a high level of service and the care provided by the cosmetologist for her clients. ✨Creative Solutions: → Logotype: The logo was designed in a minimalist style, emphasizing the brandmark, which captures the heart of the brand’s mission - to help clients bring out their inner glow & radiance through cosmetology. M → Brand Identity: The brand identity is bright, memorable, and thoughtfully designed to reflect professionalism. Its clean and minimalist style builds a sense of trust and confidence among clients. → Brand Colors: The brand colours were selected to be bright blue, white, and gold. Blue creates an atmosphere of safety and relaxation. White symbolizes purity and new beginnings, while gold accents add a touch of elegance and emphasize the high quality of services. 📩 Secure your spot for logo & brand identity design! DM me for inquiries 🤍 @brandeye_design all about design, creativity & inspiration🫶🏼 by @brandeye_design
Logo & Brand Identity Design for Csillag Esztétika 🌟 Csillag, the owner of the brand, wanted the design to reflect the idea that everyone is uniquely beautiful, even without cosmetic treatments. These treatments simply help individuals feel confident, allowing their natural beauty to shine. Will be posting more details about the project in the next few posts! 📩 Secure your spot for logo & brand identity design! DM me for inquiries 🤍 @brandeye_design all about design, creativity & inspiration🫶🏼 by @brandeye_design
I love my job 🫶🏼 I feel like when you get happy that you can stay home and work - it’s a great sign that you are on the right path! @brandeye_design - all about freelancing, brand design & creativity by @brandeye_design
Logo & Brand Identity Design for @leadershippool 💙 Leadership Pool is a brand offering educational courses designed for emerging leaders who aim to enhance their skills and advance to managerial positions. 🫧Design Goal: → to develop an innovative & creative brand identity resonating with young leaders, while maintaining a professional & serious appearance. 🫧Creative Solutions: → Logotype: The logotype was designed using a unique custom font, emphasizing ‘p’ in ‘Leadership’ and the ‘oo’ in ‘Pool.’ The logo combines an energetic appeal for younger audience, reinforces authority of the brand and sets it apart from other online courses. → Brand Identity: The brand identity features a friendly yet clean, minimalistic style that young leaders can relate to. It incorporates two brand fonts: a sans-serif for readability and a serif for accents and headings. → Brand Colors: The brand colors were chosen to convey professionalism and encourage learning. Dark blue promotes trust and professionalism, while a lighter shade of blue adds an inviting and stylish touch, appealing to the younger audience. 📩 Secure your spot for logo & brand identity design! DM me for inquiries 🤍 Follow @brandeye_design for tips on branding, creativity & freelancing 🫶🏼 by @brandeye_design
Logo & Brand Identity Design for @leadershippool 💙 Leadership Pool is a brand offering educational courses designed for emerging leaders who aim to enhance their skills and advance to managerial positions. 🫧Design Goal: → to develop an innovative & creative brand identity resonating with young leaders, while maintaining a professional & serious appearance. 🫧Creative Solutions: → Logotype: The logotype was designed using a unique custom font, emphasizing ‘p’ in ‘Leadership’ and the ‘oo’ in ‘Pool.’ The logo combines an energetic appeal for younger audience, reinforces authority of the brand and sets it apart from other online courses. → Brand Identity: The brand identity features a friendly yet clean, minimalistic style that young leaders can relate to. It incorporates two brand fonts: a sans-serif for readability and a serif for accents and headings. → Brand Colors: The brand colors were chosen to convey professionalism and encourage learning. Dark blue promotes trust and professionalism, while a lighter shade of blue adds an inviting and stylish touch, appealing to the younger audience. 📩 Secure your spot for logo & brand identity design! DM me for inquiries 🤍 Follow @brandeye_design for tips on branding, creativity & freelancing 🫶🏼 by @brandeye_design

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