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Business of Home | BOH

@businessofhome

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The daily media of record for the home industry, and the voice of authority for interior design professionals.
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Taking stock of the tech landscape this year, one thing is undeniably clear: We are at a major inflection point—a moment of innovation, and also of lively debate about the role of these new capabilities in a firm’s workflow. As new digital tools and AI solutions are flooding the market, they are also rewiring industry norms. In the latest issue of BOH magazine, we take a look at how designers are taking control of the transformation. Ready to dive in? The entire issue is available at businessofhome.com/magazine for subscribers and BOH Insiders. If you haven’t already, subscribe today to access the issue’s insights and analysis, and start building a better business with BOH! Cover illustration by @luisa.jung.works by @businessofhome
Erica Leader is a big believer in natural palettes—she just defines them a bit atypically. “People might not think of blue as an earth tone, but I’m here to say it is!” declares the founder of Portland, Oregon–based interior design studio @the.northwest.home. Considering the region’s reputation for rainy days, perhaps it’s no wonder the color has come to rival green as a foundational shade of her cozy interiors. In her mood board, it appears as a star-shaped candle sconce, silky checkered curtains and a subtly tinted vintage rondel window. “Weaving blue in with a more traditional earthy palette adds unexpected pops while still creating a cohesive, calming base,” says the designer. For the full story, see link in bio. 🖼️: A flat lay by Erica Leader 📸: Courtesy of The Northwest Home ✍️: @aka.siobhan.mcgowan by @businessofhome
Searching for your lightbulb moment? This week, we asked seven designers—@gachotstudios, @goddarddesigngroup, @gabrielaeisenhartinteriors, @jointhebandd, @jennypeysinarchitecture, @studiorenee.co and @amuletatelier—what makes a lighting maker shine bright. For the full story, see the link in our bio. 🖼️: A collection of projects by Amulet Atelier 📸: @cwnewell ✍️: @aidan.w.taylor by @businessofhome
On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @amberinteriors talks about how she’s structured her business to streamline her billing strategy, why she wants to keep a hand in all of her design studio’s projects, and how AI will impact the human experience. Find more industry analysis from The Business of Home Podcast wherever you get your podcasts. by @businessofhome
On the latest episode of Ask Us Anything—an extension of Trade Tales—interior designer Sarah Goesling of @goeslinggroup offers advice on son cultivating a diversified approach to lead generation, the right language to use when networking and the hidden value in maintaining transparency and building connections with industry partners. 🖼️: A collection of projects by Goesling Group 📸: @rymcdon 📸: @jeffreyjohnsonpictures by @businessofhome
Mysterious silhouettes stitched from linen; a mythical beast painted on tile; the face of a water nymph captured in crystal: Charu Gandhi intuitively follows her muses, filling her interiors with hints of magic. “I’m fascinated by materiality and craft, and particularly by pieces where you can feel the presence of the person who made them,” says the India-born, London-based founder of global design studio @elicyon. “They have a confidence and individuality that transcends trends to stand the test of time.” For the full story, see the link in our bio. 🖼️: A flat lay by Charu Gandhi 📸: Courtesy of Elicyon ✍️: @aka.siobhan.mcgowan by @businessofhome
Hot on the heels of High Point Market, many designers are likely reflecting on which industry markets are most essential to attend. This week, we asked seven of them—@gachotstudios, @goddarddesigngroup, @dwellbycheryl, @jointhebandd, @jennypeysinarchitecture, @studiorenee.co and @amuletatelier—to share the shows that are always on their itinerary. For the full story, see the link in our bio. 🖼️: A collection of projects by Dwell by Cheryl Interiors 📸: @rusticwhiteinteriors ✍️: @aidan.w.taylor 📸: @rusticwhiteinteriors 📸: @laurasumrak 📸: @laurasumrak 📸: @laurasumrak by @businessofhome
Ready to see what AI can do for your design business? Here’s how to get started. 🖼️: Morning light reveals the serene effect created by Laura Lubin of @ellerslieinteriors in this sleek yet welcoming kitchen 📸: @addisoncolvincreative ✍️: @aidan.w.taylor 📸: @laurasumrak by @businessofhome
Last month, Shea McGee joined The Business of Home Podcast to discuss her company’s big push into retail, how hard work creates luck, and how she is navigating tariffs. Find more industry analysis from The Business of Home Podcast wherever you get your podcasts. by @businessofhome
On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @patrickmele talks about how mentorship has shaped his career, the importance of having a strong point of view, and why owning a retail shop isn’t for the faint of heart. by @businessofhome
On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. This week’s conversation is with Laura Lubin of @ellerslieinteriors who discusses how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process. 📸: @kcharlottephoto 📸: @annieschlechter 📸: @annieschlechter 📸: @annieschlechter 📸: @annieschlechter by @businessofhome
A profound sense of place informs the work of Minneapolis-based @yondinteriors, where creative director Julia Miller and lead designer Samantha Ruesch intertwine craftsmanship, comfort and nostalgia. Their rooms feel intimate, timeless and integrated into the surrounding environment, from the ditsy alpine print on a linen to the flowering branches of a traditional European wallpaper and the mossy surface of a mohair throw. Even rocks play a role. Found on a stroll along the shores of Lake Superior, the multicolored stone in this mood board became the palette for a waterfront retreat. 🖼️: A flat lay by Julia Miller and Samantha Ruesch 📸: Courtesy of Yond Interiors ✍️: @aka.siobhan.mcgowan by @businessofhome

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