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A grounded project

@bykushagara

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Controlled chaos, visuals and art direction. 🐔
@iamkushagara
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When the love for curves meets an appetite for the raw and unfinished. A wooden bookshelf that takes the scenic route, winding across exposed brick, with rust-orange steel pipes running overhead. by @bykushagara
Introducing “The French Breakfast Killer”. The slow French morning, condensed into one absurd product. An imagined collaboration between Marlboro and NescafĂ© brings the coffee-and-cigarette ritual together in an unlikely form: the caffeinated cigarette. Marlboro’s tobacco codes meet Nescafé’s coffee identity through mocha tones, espresso-inspired details, and packaging that draws from both worlds. An independent conceptual project that reimagines a familiar cultural ritual as an unlikely product. by @bykushagara
Cherries are not explicit. That is precisely what makes them erotic. by @bykushagara
Between runway shows, panel talks, and perfectly designed decks, I keep thinking about what most luxury brands are still missing. Fashion Week is visually exceptional. Almost flawless, in fact. And yet, so much of it fades quickly. You see beautiful silhouettes, familiar references, and conversations that feel oddly repeated, even when they’re well articulated. What truly stays with you isn’t another strong point of view. It’s a feeling. A croissant does something a runway often can’t. The warmth in your hands, the smell of butter in the air, the quiet moment it creates. The same goes for texture, scent, even silence. These small, almost unnoticeable details linger far longer than most visuals. They aren’t just aesthetic choices. They’re neurological cues. Scent brings back memory. Softness lowers resistance. Warmth signals safety. Long before we analyse or admire, the body has already reacted. The mind simply follows. This is sensory, or chemical, marketing — designing for the nervous system, not just the eye. Loewe understood this shift early. Moving from visual luxury to felt luxury. From status and distance to intimacy and craft. From perfection to something more human, more tactile, more memorable. In a city full of shows, attention is everywhere. Memory isn’t. And the brands people carry home from Fashion Week aren’t necessarily the loudest or the most talked about. They’re the ones that made you feel something — quietly, almost without trying. by @bykushagara
Pinterest Predict 2026 is out, and honestly, this one was fun to read. For anyone who hasn’t come across it yet: Pinterest Predict isn’t built on opinions or trend forecasting decks. It’s based on what people are actively searching for before it becomes mainstream. That’s what makes it so valuable if you’re thinking about brands, fashion, or culture at large. And this year, the signal is loud and clear. After years of digital-first, ultra-clean, frictionless branding, people are craving texture, emotion, craft, and very visible human presence again. Here’s how I’m reading the key trends and what they actually mean if you’re building or managing a brand: by @bykushagara
‘Cause I like @cafe.desmo alot. 🎄 by @bykushagara
GOOD girl kept her DIRTY martini waiting. by @bykushagara
Good morning indeed hon’. by @bykushagara
After care at Maison du Fruit. 👙 by @bykushagara
TASTE THE CHAOS. INDULGE YOUR SENSES. by @bykushagara

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