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Calypso Studio | Brand & Business Strategy

@calypsostudiouk

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For founders building brands with soul + staying power.
Strategy, positioning + marketing
designed to connect and convert.
↓ work with me

POSTS STORIES REELS

If you’re a Type A girlie you are literally gods gift to the working world and there are so many ways you can use your productivity to your advantage and make serious money.

I doubled my London full-time income within a year of going freelance providing a lot of these services to brands and businesses, so it’s very possible, especially because I am definitely not naturally this way inclined.

#sidehustleideas #onlinebusinessideas #freelancebusiness #makemoneyonline #startyourownbusiness #digitalbusiness #workfromhomejobs #passiveincomeideas #femaleentrepreneur #femalefounders by @calypsostudiouk

Anyone who knows me knows I have 100,000 ideas a minute (thank you ADHD 🧠⚡️)
and somehow I’ve made a job out of coming up with ideas for people and helping them turn them into their reality

it’s my dream job, I love it and I’m so grateful 🫶🏼

LISTEN. These ideas are not going to make you 100K overnight

it takes work to make money�it takes work to build a business
but before you say “this wouldn’t make 100K…”

sorry if you’re not that girl but yes it fucking would 💅🏼

if you do the right things these can absolutely scale to 100K

100K is not that much money, that is a small business, you’ve just been gaslit into thinking it’s not attainable.
It is.

follow for more & comment an aesthetic and I’ll give you some fun business ideas 🤍

#businessideas #sidehustleideas #howtostartabusiness #makemoneyonline #freedombusiness #quit9to5 #womeninbusiness #femalefounders
#outdoorbusiness #creativebusinessideas #passiontoprofit #experiencebusiness
#outdoorlifestyle #girlswhohike #naturelovers #slowliving by @calypsostudiouk

Ummm did you know that you’re not trying to be the most popular girl at school?

Because your brain might be acting like you are.

You’re not out here chasing popularity,
You’re showing up to share something real.

Whether it’s:
→ your message
→ your art
→ or just trying to get paid and taste that sweet, sweet freedom

Look, I ain’t judging.

But it’s bigger than you.

So cut yourself some slack.

You’re doing good just by showing up.

And have fun (if you can) by @calypsostudiouk

It took me five hours to make my first TikTok.

It was a HORRENDOUSLY awkward miming video where the words didn’t quite line up, the lighting was off, and honestly… there wasn’t much of a point to it.

Even though obviously at the time I thought it was totally profound and I’d probably go viral.

Meanwhile, my 21-year-old housemate made a video in five minutes, posted it, and got thousands of views.

Mine got less than 300.

Her video felt natural.
Mine reeked of desperation.

She came across like your effortlessly cool best friend, casually telling you a wild story that definitely happened.

I came across like the overly eager girl retelling some dramatic lunchtime gossip that everyone lowkey knows I made up.

My video lacked substance, it lacked personality.

It lacked me.

I looked like someone reciting lines at their first school play, because that’s exactly what it was:

IT WAS MY FIRST TIME.

Your 100th video will be more than 100x better than your first.

Because people gravitate towards you when you’re confident.

And confidence takes a bit of practice.

You got this cutie. by @calypsostudiouk

Content feeling stuck and stagnant?
Views never climbing, even when you're trying all the trends?
2 followers down for every one new one?

Silly sausage stop making that frantic AF to-do list for a minute and let's audit your content together.

If you were working with a marketing agency, the very first thing we’d do is sit down and take a cold, fresh look at:

🧃 What you’ve been posting

🧃 How you’re showing up

🧃 What’s resonating vs. what’s not

I actually schedule this for myself every quarter. Because when you're deep in it, you can’t see what’s working.

Here’s what you usually uncover in a content audit:

🧃Easy fixes that instantly improve reach

🧃Posts that need repurposing (not binning)

🧃Clear patterns on what your audience actually wants

🧃What’s really blocking growth or engagement

The quick wins are usually right under your nose... you’re just too close to see them. by @calypsostudiouk

No one ever taught me how to run a business.

I figured it out as I went, and fell in love with figuring out the process.

Chaotic Instagram posts, random blogs, dated business books, and half-remembered systems from the jobs I did in my early twenties.

Was it chaotic? Obv.

But five years in, I’ve gone from winging it as a freelancer to running Calypso Studio, working with amazing founders + brands across fashion, coaching, tech, AI, spirituality... the lot.

A big part of that growth came from learning by working with incredible founders, creators and brands.

I’ve seen their systems. I’ve been inside their businesses. And I’ve borrowed their best bits (with love & gratitude).

These are the tools, workflows, and strategies I now use daily: the ones that actually made a difference.

And I’d recommend them to anyone running a business, no matter the niche.

Follow along, or save this post, if you’re figuring it out as you go too. by @calypsostudiouk

Feeling stuck on what to post this week?
We’ve got you.

Here’s exactly what to share if you want to grow your audience, connect with your people, and actually get engagement (that doesn’t feel like a waste of time).

🧠 Think of this as your content shortcut, for views, comments, shares and sales.

Save this post for when your brain says “idk what to post lol.” by @calypsostudiouk

Coming soon… 👀✨

We’ve been quietly working away behind the scenes getting Calypso Studio ready to launch.

Even though I’ve been working with amazing clients for almost two years now on a freelance basis, things have grown (a lot!) and we’re shifting gears, into studio mode.

That means bringing on new team members, building a website, creating systems... and finally tackling all the stuff that’s been buried at the bottom of the to-do list while I’ve been prioritising client work.

The last few weeks?

A blur of late nights, big ideas, and juggling it all while keeping our clients’ socials looking and sounding incredible.

I’m tired but so excited and genuinely grateful for this next chapter.

We’re just adding the final (many, many) touches before we start showing up and sharing more.

Follow along for the behind-the-scenes of building an agency, showing up on social like you, and hopefully a whole lot of value along the way 🫶

#ComingSoon #CalypsoStudio #SocialMediaStudio #StartUpJourney #BehindTheScenes #CreativeStudio by @calypsostudiouk