Instagram story viewer> @clay__inc> Posts
Clay Inc. 클레이(@clay__inc)'s profile avatar HD Profile

Clay Inc. 클레이

@clay__inc

5.2K
followers
0
following
Essential and boundless. A brand-centric creative powerhouse. #clay_inc_work #clay_inc_life
POSTS STORIES REELS
@clay__inc has rebranded @kwangjuyo_official, a Korean ceramics house founded in 1963, around the climbing kiln where the brand began.⁠ ⁠ That kiln, reconstructed in 1962 as a 12-chamber stepped structure, became the source from which the whole identity grew. Its ascending architecture is translated into a Hangul logotype, drawn from the three characters of 광주요 (Kwangjuyo), where the middle vowel of each falls on a shared horizontal axis. Clay made Hangul the brand’s primary mark, replacing an older Chinese-character seal, as a way to give a globally facing ceramics brand a recognisably Korean identity.⁠ ⁠ The signature red comes from jinsa ware, a copper-oxide glaze tradition where the colour depends on the kiln’s conditions and a measure of chance. As Clay puts it, “it is a colour that belongs to the fire and kiln as much as to the maker.”⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @clay__inc⁠ Brand: @kwangjuyo_official⁠ Typography: DIN 2014 by @paratype and Hallym by @yoondesign_official⁠ Strategy: @bemyguest_project by @clay__inc
Let Eat Be Rebranding (2026) Project Owner: Ground D Planning & Design: Clay Saimi Lee, Hyunseung Lee, Jumyoung Lee #clay_inc_work by @clay__inc
Let Eat Be Rebranding (2026) Project Owner: Ground D Planning & Design: Clay Saimi Lee, Hyunseung Lee, Jumyoung Lee #clay_inc_work by @clay__inc
Let Eat Be Rebranding (2026) Project Owner: Ground D Planning & Design: Clay Saimi Lee, Hyunseung Lee, Jumyoung Lee #clay_inc_work by @clay__inc
Let Eat Be Rebranding (2026) Project Owner: Ground D Planning & Design: Clay Interior Design: KKOL Studio Saimi Lee, Hyunseung Lee, Jumyoung Lee #clay_inc_work by @clay__inc
Let Eat Be Rebranding (2026) Project Owner: Ground D Planning & Design: Clay Interior Design: KKOL Studio Saimi Lee, Hyunseung Lee, Jumyoung Lee #clay_inc_work by @clay__inc
Let Eat Be Rebranding (2026) Project Owner: Ground D Planning & Design: Clay Saimi Lee, Hyunseung Lee, Jumyoung Lee #clay_inc_work by @clay__inc
Kwangjuyo Rebranding (2025) Project Owner: Kwangjuyo (Hwayo Group) Strategy: Be My Guest Design: Clay Suin Nam, Jimin Kwak, Minjeong Keum, Junhee Park #clay_inc_work by @clay__inc
Kwangjuyo Rebranding (2025) Project Owner: Kwangjuyo (Hwayo Group) Strategy: Be My Guest Design: Clay Suin Nam, Jimin Kwak, Minjeong Keum, Junhee Park #clay_inc_work by @clay__inc
Kwangjuyo Rebranding (2025) Project Owner: Kwangjuyo (Hwayo Group) Strategy: Be My Guest Design: Clay Suin Nam, Jimin Kwak, Minjeong Keum, Junhee Park #clay_inc_work by @clay__inc
Kwangjuyo Rebranding (2025) Project Owner: Kwangjuyo (Hwayo Group) Strategy: Be My Guest Design: Clay Suin Nam, Jimin Kwak, Minjeong Keum, Junhee Park #clay_inc_work by @clay__inc
Kwangjuyo Rebranding (2025) Project Owner: Kwangjuyo (Hwayo Group) Strategy: Be My Guest Design: Clay Suin Nam, Jimin Kwak, Minjeong Keum, Junhee Park #clay_inc_work by @clay__inc

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up