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Cold Open Lab | Communications and Marketing Agency

@coldopenlab

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Messaging, content & brand strategy agency.
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How do you help a food business reach customers who have never heard of it? For this project, Cold Open Lab introduced a regular content schedule, developed relatable video ideas and tested a simple skit as an ad. The business reported new customers, and the response gave Cold Open Lab a creative direction for the content that followed. Swipe through for the strategy, execution and learning behind the work. Want help giving your content a clearer direction? Send Cold Open Lab a message about your next campaign. Optional hashtags: #FoodBusinessMarketing #ContentStrategy #ColdOpenLab by @coldopenlab
Our ā‚¦98,000 Independent Marketing Breakdown gives you a brand strategy, reusable social media calendar, and plans for your blog content and email newsletters, all built around your business. You or your team can put the plan into action, then book another package if youā€™d like us to take on more of the work. Swipe to see whatā€™s included, then book a discovery call with Cold Open Lab. #ColdOpenLab #BrandStrategy #ContentMarketing by @coldopenlab
A business without an online presence or a proper marketing plan risks losing a lot of clients and quite a lot of money. Youā€™re leaving too much on the table by treating marketing as an ordinary addition. Cold Open Lab takes responsibility for planning and delivering your brandā€™s marketing and communications. We provide clear messaging and proof of your work, so that prospective clients can understand why they should choose you. Book a discovery call with us and weā€™ll put the support your business needs in place. Link in bio. #ColdOpenLab #B2BMarketing #BrandStrategy #MarketingCommunications by @coldopenlab
@neilpatel calls this ā€œSearch Everywhere Optimizationā€. Your customers are making decisions from different channels, asking friends and even AI. ā€œReachā€ and ā€œImpressionsā€ are no longer just vanity metrics. Your content across channels contribute to every single decision a customer makes before finally reaching out to you. Book a discovery call via the link in bio to create a content system that converts. #coldopenlab #marketingcommunications #contentstrategy #contentmarketing by @coldopenlab
Before you roll your eyes at customersā€™ stress. Check if each of these are visible enough to close your sale without extra work. Book a discovery call with us for free to get a brand audit, strategy document and content marketing plan. #coldopenlab #contentmarketing #brandaudit by @coldopenlab
Itā€™s okay to have Duolingo as a benchmark, but you canā€™t lift their strategy hook, line and sinker, into your business. Duolingoā€™s humour builds on an experience its users already recognise. Copying it may cost you the trust you have been building for years. Book a discovery call with Cold Open Lab to define your brandā€™s own strategy. Link in bio. #ColdOpenLab #BrandVoice #BrandStrategy #ContentStrategy by @coldopenlab
The chandelier has had enough screen time. Give buyers something useful to ask about. Swipe through five content ideas that answer what buyers want to know before they book an inspection. Save this post for your next planning session, and share it with your friends in real estate. #ColdOpenLab #RealEstateMarketing #ContentStrategy #NigerianRealEstate #ContentMarketing by @coldopenlab
Search your company on your phone. Follow the contact details you find. Does the number work? Does the enquiry reach someone? Is it clear what a buyer should send? Try the route you expect a referred prospect to take. Then use our blogā€™s five-point checklist to review the rest. The link is in bio. #ColdOpenLab #BusinessDevelopment #B2BSales by @coldopenlab
Your administrator is finishing payroll while you wait for a social media post, and time is running out. Cold Open Lab takes over your posts and customer emails, so you can let your administrator focus on their main job. Book a discovery call today. #ColdOpenLab #MarketingSupport #B2BMarketing #ContentStrategy #MarketingCommunications by @coldopenlab
If you post a completed project your team is proud of, a prospective client should also be able to tell what happened from the photograph. Our blog explains how to make project evidence work harder for your business. Link in bio. #ColdOpenLab #CaseStudies #B2BContentMarketing by @coldopenlab
You can cross ā€œsocial mediaā€ off your to-do list everyday as a regular activity, or you can set up a system that will turn your audience into paying customers. The choice is yours. #coldopenlab #marketingcommunications by @coldopenlab
You plan the launch post carefully. How much thought goes into the reply to ā€œIā€™m interestedā€? Your product page, enquiry response and follow-up each have a job to do. Our blog explains how Cold Open Lab connects these moments around the customerā€™s next step. Link in bio. #ColdOpenLab #CustomerExperience #MarketingStrategy by @coldopenlab

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