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Comcast Advertising

@comcastadvertising

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Your one-stop shop for multiscreen TV advertising ✨
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Football is BACK, and few things bring Americans together quite like it. With all the focused attention, marketers & advertisers can find their audience, especially as sports have become a multiscreen event. Check out @ComcastAdvertising to make it easy this fall! Link in bio for more. 🤝 #ad #ComcastPartner by @comcastadvertising
Prime Video is now in reach for marketers of all sizes 📣 Through our new partnership with Amazon Ads, Comcast Advertising’s local and SMB advertisers can now connect with 200MM+ ad-supported viewers across premium streaming. ▶️ Learn more in this interview with James Rooke and Dawn Lee Williamson on set with Seth Meyers. by @comcastadvertising
Hot take: customer attention is changing. Comment “TV”, and I’ll send you the link to learn more. Social media is still one of the best places for brand discovery, but it’s more crowded than ever. If every brand is competing for attention in the feed, where do you go next? If you aren’t already doing so, it’s time to think about TV. With @comcastadvertising , brands can reach up to 100 million U.S. adults across TV and streaming, putting their message in front of audiences during the moments they’re actually paying attention. #ComcastPartner #ad by @comcastadvertising
Political ad spend is expected to exceed $11.6B this midterm cycle. But with more dollars in market, reaching the right voters matters more than ever. In an interview with ADWEEK, our own Sarah Fuller shares why reaching the right audiences is critical to maximizing campaign impact, reducing wasted spend, and making every media dollar work harder. Check it out at the link in our bio. by @comcastadvertising
Need a sign that addressable TV should be central to your political campaign strategy? We've got you covered 👀 By using data to deliver ads at the household level across screens, campaigns can move beyond broad demographic buys and focus spend on the voters most likely to influence outcomes. We explore how addressable helps makes the most of your media budget in our latest blog(link in our bio). by @comcastadvertising
Trick or treat 👻 Attribution suite 🍭 Outcomes+ is what you need 🖤 There's nothing scarier than not knowing whether your TV advertising is making an impact. With Outcomes+, you get access to measurement that matters. #advertising #tvadvertising #marketing by @comcastadvertising
NFL. MLB. NBA. NHL. For the 91% of American sports fans who watch the Big 4, one screen won't cut it today. Happy #SportsEquinox to everyone tuning in to the action 🙌 📺 by @comcastadvertising
Political campaigns can't afford to wait until after Election Day to understand what's working. That's why Comcast Advertising partnered with Tunnl to bring actionable insights and measurement to political advertising. We spoke with Jeff Teng, SVP of Partnerships at Tunnl, to discuss how advertisers can gain visibility into campaign performance while there's still time to make adjustments. Check out the full interview at the link in our bio. #politicaladvertising #politicalcampaign #advertising by @comcastadvertising
Remember this? Earlier this year, we took the stage at IAB NewFronts to introduce you to Outcomes+, our suite of AI-powered targeting and full-funnel attribution solutions, built to help advertisers reach the right audiences and prove exactly what their TV investment delivered. It was an incredible moment for the entire Comcast Advertising team, and having it recognized by @at.the.moment.media as one of advertising's defining moments of 2026 makes it even more meaningful. Congratulations to everyone who helped bring Outcomes+ to life! You can vote for your favorite moment and check out the other finalists at the link in our bio. by @comcastadvertising
Nothing brings the industry together quite like Advertising Week 🎬 We caught up with media insiders for their advice on how to get more from today's TV campaigns, or as we like to call it, TVmaxxing. From reaching your audience across any screen to premium content and always-on measurement, their takes reveal how brands are optimizing their TV campaign impact. by @comcastadvertising
In the era of AI, what elements of brand building remain timeless, and what needs to evolve? At Brand Innovators Marketing Leadership, Dawn Lee Williamson, Chief Revenue Officer at Comcast Advertising, joined leaders from Zillow, Prudential, Cvent, and Roll to answer those questions. Here are some of the biggest takeaways from the panel: ✅ Better measurement is reinforcing what many marketers have long believed: TV drives outcomes across the customer journey. ✅ AI's most underestimated impact may be making premium video easier to buy, activate, and prove. ✅ Efficiency matters, but reach, attention, and emotional connection are essential for effective advertising. ✅ AI is only as powerful as the data behind it, proving the importance of verified exposure and outcomes that connect advertising to real consumer behavior. ✅ Relevant messaging + premium environments + precise targeting = stronger results, regardless of how the creative is produced. by @comcastadvertising
That's a wrap on another incredible @advertisingweek 👏 For the Comcast Advertising x @teamfreewheel, one of the highlights was spending an evening above the city, surrounded by our teammates, clients, and partners. Thank you to everyone who came out to make it a truly magical evening, including @foodiemagician, @soniwithaneye, and many more! See you next year 🥂 #AWNY #AWNY2026 by @comcastadvertising

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