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It felt crazy at the time.
Now it feels like purpose.
The things I did to start @wecyclers_corporation still blow my mind.

#crazylady #socialimpact #author #wecyclers #booksbooksbooks #books #bookstagrammer by @crazyladybook

Crazy Lady is now available on Party Locks @partylocksltd
If you haven’t grabbed your copy yet, now’s your chance to get into the story that’s sparking bold conversations and inspiring change.

Find it on Party Locks via link in bio and let the pages move you.

#crazylady #memoir #author #bilikissadebiyiabiola #bookreading by @crazyladybook

Thank you so much @mimionalaja for your review of @crazyladybook my memoir of my experience leaving corporate America to start @wecyclers_corporation in Nigeria. Get your copy from @partylocksltd #bookreviews #memoir #sustainability #entrepreneur #entrepreneurship #womensupportingwomen by @crazyladybook

When I started Wecyclers, people told me waste in Lagos was “just how it is.” Too big. Too messy. Not worth it.

That’s exactly why I chose it.

The problems everyone calls impossible are usually the ones nobody has stayed with long enough. They’re not empty because they can’t be solved. They’re empty because they’re uncomfortable.

So pick the hard one. Pick the one that makes people laugh when you say it out loud. Then show up every day until it stops being funny.

Be comfortable being uncomfortable. Build Anyway. 💚

#BuildAnyway #Leadership #Lagos #SocialImpact by @crazyladybook

Your attitude won’t make the hard thing easy. It will make you the kind of person who gets through it.

So when it gets tough, lift your head, find the lesson, and keep moving.

Be comfortable being uncomfortable. Build Anyway. 💪🏾

#BuildAnyway #Mindset #Leadership #Resilience #positiveattitude by @crazyladybook

They called Wecyclers a crazy idea. Some days it felt like they were right. 🚲♻️

Trucks broke down. Funding dried up. Doors stayed shut. More than once I sat with the question every builder knows: Is this the day I stop?

I didn’t. Not because it got easier, but because I decided quitting wasn’t on the table.

Success isn’t for the most talented or the best connected. It’s for the ones still standing when everyone else has gone home.

If you’re in the hard part right now, stay in it. The breakthrough usually comes right after the moment you most wanted to walk away.

What’s the one thing you refuse to give up on? Tell me below 👇🏾

Be comfortable being uncomfortable. Build Anyway.

#BuildAnyway #DontGiveUp #Resilience #WomenWhoBuild by @crazyladybook

Next time it all feels like too much: pause, breathe, respond — don’t react. The moment you let emotion take the wheel, you hand your power to the problem. Calm is a decision, and it’s one you get to make every single time.

I’ve learned this in boardrooms, on landfills, and under a barbell. Pressure doesn’t get lighter. You get steadier.

Be comfortable being uncomfortable. Build Anyway.

#BuildAnyway #Resilience #Leadership #Mindset #StayCalm Growth by @crazyladybook

1️⃣ Decide what you’re going to say. Get clear on your message before you worry about anything else.
2️⃣ Practice. Out loud, more than once. Your mouth needs the rehearsal, not just your head.
3️⃣ Get on the stage before your speech. Stand where you’ll stand, look out at the room. Make the space familiar so it doesn’t feel foreign when it counts.
4️⃣ Don’t worry if you don’t have everyone’s attention. Some people will be on their phones. Speak to the ones who are listening and they’ll carry the room for you.

You don’t have to feel ready. You just have to start.

Be comfortable being uncomfortable. Build Anyway. 💚

#PublicSpeaking #BuildAnyway #SpeakingTips #Leadership #Confidence by @crazyladybook

Opportunities don’t respond to chasing. They respond to alignment.

Be so clear about who you are — your values, your work, your story — that the right opportunities find you. Chasing chips away at your energy. Alignment builds a magnet.

Stop running after doors. Become the kind of person they open for.

#Leadership #PersonalBrand #MindsetShift #Alignment #BuildAnyway by @crazyladybook

Crazy lady book is still selling out fast
Thank you Nafisah.

#crazylady #bilikissadebiyiabiola #bookstagram #book by @crazyladybook

Audit your circle the way you’d audit a budget.

Not everyone in the room is investing in you. Some are just occupying space.

I got serious about who I let close when I realized comfort was quietly costing me growth. The people you spend the most time with should be stretching you — teaching you something you don’t already know, pushing you past what you’d settle for on your own.

Proximity is influence. Choose it on purpose.

Be comfortable being uncomfortable. Build Anyway. by @crazyladybook

Here’s the truth nobody tells you when you’re building something from nothing: you don’t go broke from one bad decision. You go broke from a hundred small ones you never tracked.

I’ve watched founders with brilliant ideas run out of runway not because the idea failed — but because they lost sight of the money. I’ve watched myself almost do the same.

Tracking your spending isn’t about restriction. It’s about respect — for the risk you took, for the sacrifice behind every naira, for the future version of you who’s counting on the present version to pay attention.

You don’t need a perfect system. You need a habit you’ll actually keep.

Be comfortable being uncomfortable. Build Anyway. by @crazyladybook