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Crowd Surf

@crowdsurf

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Est. 2007 / [email protected]
Leading social media marketing & music management firm connecting artists, brands & public figures with their audience

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I’ve wanted to post more on social media for years, but I could never quite figure out a way to do it that felt natural to me. Ironic considering what my job is 😂😂

Earlier this year at ASCAP Expo, I spent a lot of time talking one-on-one with artists, and hearing what they were struggling with when it came to social media. I really loved those conversations. I learned a lot from them, and I felt like I was able to give people a few useful little nuggets as well.

So I started thinking about how I could do more of that.

That’s where The Artist Audit came from!!

The idea is pretty simple: sit down with an artist, learn more about them, hear what they’re struggling with when it comes to social media and marketing, and see if there’s any insight I can give that might help.

And hopefully, some of those conversations are useful to other artists and people working in music too.

I did the first one yesterday with Tristan Ray, who was an absolutely lovely human, and I’m excited to start sharing clips from our conversation.

So stoked to see what this turns into!! by @crowdsurf

Crowd Surf has helped redefine the social media playbook for today’s biggest music artists, from Miley Cyrus to Nickelback. At the 2026 ASCAP Experience, Founder and CEO Cassie Petrey shares how music creators can harness social media as a powerful engine for growth and long-term success. by @crowdsurf

A busy, but fun day in New York City. Any day of my life that involves @backstreetboys is always a good day ❄️

#musicbusiness #dayinthelife #backstreetboys by @crowdsurf