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Late to the 2016 trend but my iPhone memories wanted to remind me of my hot nights in my kitchen. Fun fact: chef coats are made of flame retardant material šŸ˜…šŸ”„ Do NOT try this at home, kids! by @juliesantiano
3
5 months ago
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It’s a really strange time to be launching a small business right now.

On one hand, I’m outraged by what’s happening in this country. To our neighbors. To innocent people. And to the social construct we’ve assigned to the word immigrant.

Besides: aren’t we all just people living together, anyway?
Neighbors and friends.
Relatives and strangers.
Humans.

And on the other hand, I’m over here trying to build something, and sometimes that feels… awkward. Or silly. Like, ā€œhey, please support this thing I’m making,ā€while everything else feels so heavy.

Especially because, on the surface, what I’m selling is electrolytes. Powder. Flavors. Nothing that sounds serious when you zoom out.

But when I think about why I started Ellexir in the first place, it actually feels as timely and as relevant as ever, kinda.

I wanted to represent flavors that aren’t as mainstream… yet. Memories I grew up with. Filipino and other Asian flavors that still get framed as ā€œdifferentā€ or ā€œniche,ā€ even though they’ve existed since the beginning of time in other parts of the world. Calamansi. Ube. Mango. Guava. 

So I keep holding these two thoughts at the same time.

That yes, in the context of what’s happening in the world today, launching a hydration business is small.
And also, it’s not nothing.

Because representation shows up in ordinary places. In everyday products. In things that get taken for granted.

And maybe if more of those things existed… if more cultures were just… represented… there would be more familiarity. More understanding. More room to remember that we’re all just people trying to live next to each other.

I don’t really know what to do with that yet.
I just know that I feel both things at once.
And if it wasn’t clear where I stand: ABOLISH ICE by @juliesantiano
8
6 months ago
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Today felt like a culmination of everything I’d been dreaming up in my head, finally coming to life.

Sure, I’ve had a brand name for years. A product for a few months. Bits and pieces of an idea floating around in my brain. But I couldn’t get it to come together in a way that felt right. Until today.

Today, we setup for our first convention: The Fitness Expo. After weeks of planning, we finally put the pieces together. I was finally able to step back - literally - and see it all as one thing.

It works.

My little big project. She’s so cute.

A wave of relief and gratitude washed over me. I did it.

I took a walk around the expo hall, past the other booths. Lots of competitors. Similar. Nearly identical offerings. And suddenly, the doubts crept in: Will anyone care? Will anyone buy it?

Of course, I want this to sustain me. I want it to work financially. But money isn’t the point.

Because as I walked the floor, surrounded by polished displays and big-brand confidence, I still didn’t see something that felt like it was for me.

And that’s how this all starts, right?

Finding pieces of yourself in the world — in people, in movement, in food and drink — that make you feel whole. Alive.

This project has done that for me. I got to pour my creativity into something real, and it gave something back.

And honestly? It’s so damn cool that one day, this didn’t exist. And the next day, it does. I did the work to bring it into the world.

I hope that when people taste it, they find a little piece of themselves that feels whole and alive too.

Whatever happens this weekend… let’s fucking go! šŸ˜®ā€šŸ’Ø

——

If you’re around this weekend, stop by our booth 622 at @thefitexpo. We’d love to see ya ā˜ŗļø taken in Los Angeles Convention Center by @juliesantiano
15
7 months ago
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And the lucky winner is... Congrats @angfernandes4 and @nicholassferrazza ! šŸŽŸļø Club Row seats + VIP pre-show reception for #eternalsunshinetour in Boston. Thanks everyone for participating in our Taste. Fully. Experience Drop 002. I wish I had tickets for you all 🫶 Follow and stay close for more drops to come šŸŽ‰ by @juliesantiano
15
a day ago
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This feels like the safer option.✨

#drinkellexir #hydration #electrolytes #parasite by @juliesantiano
14
4 days ago
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Your favorite hydration just got even easier to take on the go. šŸ’§āœØMeet our new single serve stick packs.

The same Ellexir blends you know and love, now in perfectly portable packets for wherever life takes you.

šŸ¤ Available in Calamansi, Ube, Lychee, and Mangoā€Øāš” Available in both Energy and Caffeine Freeā€ØšŸŽ’ Perfect for your gym bag, travel, work, or everyday routines

Choose a pouch of 8 sticks in your favorite flavor, or try a Variety Pack with 2 sticks of each flavor. Both options are available in Energy and Caffeine Free blends

Coming soon. šŸ‘€

#hydration #drinkellexir #electrolyte by @juliesantiano
15
9 days ago
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Say hello to Manila Mango 🄭✨ Juicy, sweet, and officially joining the Ellexir lineup. 

#mango #electrolytes #hydration #drinkellexir #summerflavor by @juliesantiano
14
11 days ago
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Something new is coming šŸ‘€ Your favorite hydration is about to get a whole lot easier to take with you. Any guesses? 🤭 by @juliesantiano
9
13 days ago
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We did it again…
The world’s first Manila Mango electrolyte flavor is coming this July. 🄭

#manilamango #electrolyte #drinkellexir #hydration #summerflavor by @juliesantiano
13
16 days ago
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No judgment here... just hydration. šŸ’§āœØ

#drinkellexir #hangovercure #hydration #wellness by @juliesantiano
4
18 days ago
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Looking for an easy 4th of July cocktail recipe? We’ve got you covered. šŸ‡ŗšŸ‡øšŸ«šŸ“
✨3-4 muddled strawberries
✨1.5 oz vodka
✨1 oz lemon juice 
✨passionfruit Ellexir powder
✨splash of water 

Top with blueberries, garnish & enjoy! šŸ„‚

#cocktailrecipe #4thofjuly #hydration #drinkellexir by @juliesantiano
7
22 days ago
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Refresh your routine with @drinkellexir at our Community Pop-Up Market! šŸŠšŸ’§ Stop by on Tuesdays & Wednesdays at Seafood City Eagle Rock Plaza to discover their delicious hydration blends. 

šŸ“ Seafood City Eagle Rock Plaza
šŸ—“ļø Every Tuesday & Wednesday

Support local vendors, shop unique finds, and discover your next favorite product! šŸ’› by @juliesantiano
4
24 days ago
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