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EL PASO'S #1 ONLINE MAGAZINE 🔹

@elpmag

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Featuring the best of the city ☀️ elp.
El Paso Best Network 🏆
@elpaso.best @elpasofficial @elpas
Stay tuned for our next event 🍷

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West Texas’ first custom hat bar opens this Saturday. 🤠

Join @_tippincowgirl for their grand opening at Solana this weekend 🐴 by @elpmag

Kinda chic to open a chic immersive restaurant in the borderland, don’t ya think? Congrats on today’s grand opening @toquedesenson 🐬 Now open in our sister city across the border. by @elpmag

A summer of progress and possibility. We recently gathered to toast to the region’s progression alongside @lululemon ahead of their highly anticipated full-size store opening this summer—paired with fresh flavors and exceptional hospitality from @konagrill. 🌴

✮ @arlette.faith ✮ @lajocelyngarcia ✮ @karladashian_ ✮ @rominaterrazas_ ✮ @barbie_zulay ✮ @pamcakes2210 ✮ @bryannalujan ✮ @iraisur_ ✮ @kaymariebeauty ✮ @nataliee_ekechukwu ✮ @argeliacruz_ ✮ @leslivefit ✮ @alexiis_bryanna ✮ @babeeyastro ✮ @jensinnee ✮ @americaacarrillo ✮ @angelalizenava ✮ by @elpmag

El Paso is in the midst of a retail growth wave with exciting new openings across town in 2025–2026.

Pandora & Victoria’s Secret recently opened new stores at the outlet shoppes & Sephora has now joined the mix. At Cielo Vista, Primark and Mango both made their debut with first-ever local locations.

And coming soon: Lululemon is set to unveil a full-size flagship store this summer, Fabletics will open its first El Paso location later this year, and a new Coach store is arriving soon to Cielo Vista Mall. by @elpmag

Congrats to El Paso’s own @juliankalelmusic on earning Top 14 this season on American Idol. 🎤🎶

🎥 @americanidol by @elpmag

Catching a sunset at the best place in the city for sunsets as we celebrated El Paso’s Progression & 10 years of one of the city’s favorite restaurants @ruthschris

༺〚@elpaso.best〛༻

@stonecoldbrianna •̴ @brendaa_jazmin •̴ @giasoleil •̴ @shane.martinez.official •̴ @lizzieifbbpro •̴ @jonathanlimon.realtor •̴ @isabellamartinez_kvia •̴ @eptxrealtor.tori •̴ @adriiianat •̴ @paymeinprofit •̴ @beyonce.ac •̴ @dezzzz_5 •̴ @_vivianserrano •̴ @rosie_terrazas •̴ @jaque_a28 •̴ @savii.dee •̴ @_kenkay •̴ @sabinamier •̴ @amanduhh.c •̴ @hiitsareanna •̴ @_dominguezzz_ •̴ @nadirects •̴ @krystalxlondon •̴ by @elpmag

NEW Places that have opened in 2026: Barely 3 months in, and the city’s already buzzing with new restaurants and eateries around town.

@auraeptx | @well_made_kitchen_and_bar
@olivegarden | @portilloshotdogs
@alquimia_social_house | @nueveunocinco_
@kalabajamed | @toastique | @taco.palenque

Coming Soon 26’ : @texasdebrazil by @elpmag

El Paso was recently named the 'Latina Capital of Texas'. The city is not only renowned for its beautiful scenery but also for its appealing women. by @elpmag

Somewhere out West is a shopping journey like no other; Take the Paseo & you might end up somewhere in Chinatown or sipping some of the best vitalizing brew around. 🏛️

༺〚@elpaso.best〛༻
🏬 @elpasochinatown @districtcoffeeco
📍 Paseo at Cimarron

🧞‍♀️ @krishnadaphnee @mya_mercedes22 @caitlynacevedo @elisa.xo__

Produced by: @purpleroots.agency & @elpaso.best
Directed by: @nadirects
DP/Camera: @jglimon
Lighting: @purpleroots.agency
Edit: @purpleroots.agency
Color: @jglimon by @elpmag

FLIX has expanded to 3 locations, 2 on the Westside and 1 on the Eastside, perfect for your weekend movie plans 🍿🎬 @flixbrewhouse by @elpmag

NEW places & franchises that have opened in El Paso in the last 12 months. 🏢 by @elpmag

It’s finally that time of year again 🍂

Here are Fall Events happening across town this year:

🍂 @westernplayland

🍂 @wetnwildwaterworld

🍂 @licondairy

🍂 @forbiddenacres

🍂 @elpasocornmaze

🍂 @mesillavalleymaze

🍂 @ep_waterparks

🍂 @thehauntedhousesofterror

🍂 @frightfestelpaso

🍂 @concordiaheritage

🍂 @launionmaze by @elpmag