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Jessica van Levens | Neurodivergent Style for Intentional Living(@jessicavanlevens)'s profile avatar Download

Jessica van Levens | Neurodivergent Style for Intentional Living

@jessicavanlevens

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The most ADHD thing I’ve ever done as a founder cost me my brand name. I’ll happily build the logo, website, sign a few contracts, open a credit line then skip the one boring step that actually protects it….the actual trademark search. Not just a general one. The one where you actually search within the classes you plan on selling in. So now I’m having the “fun” of renaming a brand I already built, because I fell for a name before I cleared it. A hard lesson, but you know what - VERY on-brand for my wiring. If you’re a founder, especially an ADHD one: clear the name before you build everything around it. Trademark search first, dopamine second. It was and still is a setback, but I’d still rather build with my whole chest and fix it than never start. Anyway…working on a new brand name! If you know an ADHD founder, share this as a cautionary tale. —— Lessons from an ADHD founder on trademarks, naming, and small business mistakes. #adhdfounder #startuplessons #womeninbusiness #trademarkregistration taken in Truth or Consequences, New Mexico by @jessicavanlevens
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a month ago
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The Vault Index is community, education, and workplace fluency for those the model didn’t account for. Not a product. A room you join. Opens 07.01.2026. #neurodivergentprofessionals #thevaultindex #contraclass #investedintheoutlier taken in Austin, Texas by @jessicavanlevens
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2 months ago
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The door opens July 1. The Vault Index. Community. Peer connection. Workplace rights. Programming for the professional who has spent careers being told they're the problem. You were never the problem. The equation was. Mind first. The architecture begins. Vault Index opens July 1. #CONTRACLASS #VaultIndex #TheVaultIndex #July1 #DoorOpens #MindFirst #InvestedInTheOutlier #SensoryConsciousWorkwear #GenderFree #TheDisclosure #TheStandard #BuiltDifferent #PeerConnection Open wooden interior door casting dramatic shadow across a dark entryway, warm natural light spilling through the frame. Architectural editorial photography for CONTRA CLASS, a sensory conscious clothing movement. taken in Soho House Dumbo by @jessicavanlevens
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2 months ago
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The Principal Collection vocabulary. OUTLIER. Proprietary. ACCRUED. RECONCILED. DIVERSIFIED. Five terms the financial world has used for centuries. Reclaimed. #TheVaultIndex #ContraClass #InvestedInTheOutlier #ProfessionalCommunity #OutlierClass CONTRA CLASS Principal Collection vocabulary cover plate. Headline reads "Five terms. One movement." followed by an indexed list of five terms with definitions: OUTLIER, Proprietary, ACCRUED, RECONCILED, DIVERSIFIED. Sensory conscious professional clothing brand for neurodivergent adults. Designed for late diagnosed professionals seeking ADHD-friendly business casual and autism-friendly office wear. Tagless construction, flat locked seams, gender-free sizing. taken in Santa Monica Pier by @jessicavanlevens
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2 months ago
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The body comes last. Not because it matters least. Because it matters most. The deepest investment. The heaviest material work. The layer that has to hold across an eight-hour day, a six-hour room, a year of being worn. Sensory conscious construction as the standard. Gender-free sizing as honesty. Nothing pulling, pressing, or announcing itself. Principal Collection. Preferred Collection. Leather Goods. Coming when the architecture is ready. #CONTRACLASS #PrincipalCollection #PreferredCollection #LeatherGoods #SensoryConsciousWorkwear #GenderFree #HeavyweightCotton #FlatLockSeams #TaglessConstruction #VaultIndex #July1 #BuiltToPerform #TheStandard Close-up of soft cream fabric in motion with text overlay reading “Fabric that moves with you, not against you.” CONTRA CLASS sensory conscious construction, tactile-first design, gender-free clothing. taken in Central Park, New York by @jessicavanlevens
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2 months ago
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The senses come next. Before the body, the scent. Sensory grounding before the heaviest layer arrives. A note that grounds. A weight that anchors. The vocabulary made breathable. The Notes. Five scents. After the anchor, the senses. #CONTRACLASS #TheNotes #Fragrance #SensoryDesign #VaultIndex #July1 #OUTLIER #PROPRIETARY #ACCRUED #RECONCILED #DIVERSIFIED #InvestedInTheOutlier #BuiltDifferent Hands in white gloves arranging clear glass vessels on a dark surface. Precision detail photography representing intentional construction and sensory-forward design for CONTRA CLASS. taken in DUMBO, Brooklyn by @jessicavanlevens
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2 months ago
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The anchor. A position needs proof. Something held in the hand. Something that records who was here when the door first opened. The Founding Portfolio. Collectible metal credentials for the holders who arrive first. A position. Made physical. After the Vault, the anchor. #CONTRACLASS #FoundingPortfolio #TheAnchor #VaultIndex #July1 #Holders #InvestedInTheOutlier #TheStandard #BuiltDifferent #TheDisclosure #MindFirst #TheVaultIndex Black hardcover portfolio with OUTLIER embossed in gold lettering on a dark background, CONTRA CLASS branding visible. Editorial product photography for the CONTRA CLASS Principal Collection. taken in Soho House Dumbo by @jessicavanlevens
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2 months ago
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Mind first. Always. We build head down. The door at the top opens first. The Vault Index opens before a single garment ships, before the cards arrive, before the first scent. Because the work that matters most begins in the room where we stop translating ourselves to be in it. Peer connection. Expert programming. Workplace rights. Programming that doesn't make anyone the case study. Vault Index opens July 1. #CONTRACLASS #VaultIndex #TheVaultIndex #July1 #MindFirst #DoorOpens #InvestedInTheOutlier #PeerConnection #WorkplaceRights #TheStandard #BuiltDifferent #TheDisclosure #SensoryConsciousWorkwear Minimalist chrome lever door handle on a dark door, moody architectural close-up. CONTRA CLASS brand visual identity photography, movement-level editorial aesthetic. taken in Central Park, New York by @jessicavanlevens
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2 months ago
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A movement. Not a brand. In accounting, a contra asset runs against the standard balance. It goes the other direction on purpose, to reveal the true value of the equation. CONTRA CLASS goes the other direction on purpose. Because the true value was never the problem. The equation was. For the professional who has been operating at full capacity in a world that wasn't built for them. The always known. The one who reads ACCRUED and doesn't need it explained. Invested in the Outlier. Vault Index opens July 1. #CONTRACLASS #InvestedInTheOutlier #BuiltDifferent Cream background with the CONTRA CLASS circular logo and bold text reading “A MOVEMENT, NOT A BRAND.” Brand identity graphic for CONTRA CLASS, invested in the outlier. taken in Soho New York by @jessicavanlevens
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2 months ago
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