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Eudon Choi

@fantasticmrchoi

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@eudonchoi Designer, London based ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ‡ฌ๐Ÿ‡ง
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Shanghai, October Special family trip with Dad - visiting the very place my great grandfather worked. Filled with immense pride and gratitude ๐Ÿ‡ฐ๐Ÿ‡ท ์ƒํ•ด ๋Œ€ํ•œ๋ฏผ๊ตญ ์ž„์‹œ์ •๋ถ€ ์ฒญ์‚ฌ 1919-1932 ไธŠๆตทๅคง้Ÿ“ๆฐ‘ๅœ‹๏งถๆ™‚ๆ”ฟๅบœๅปณ่ˆ Shanghai Provisional Government of the Republic of Korea Building ์ €ํฌ ์™ธ์ฆ์กฐ๋ถ€์˜ ํ•จ์ž๋Š” โ€™๋‚จโ€˜ ์ž โ€™ํ˜•โ€˜ ์ž โ€™์šฐโ€˜ ์ž์ด์‹ญ๋‹ˆ๋‹ค. ๋Œ€ํ•œ๋ฏผ๊ตญ์˜ ๋…๋ฆฝ์œ ๊ณต์ž ๋Œ€ํ•œ๋ฏผ๊ตญ ์ž„์‹œ์ •๋ถ€ ์ œ2๋Œ€ ๋ฒ•๋ฌด์ด์žฅ ๊ฒฝ๋ถ ๊ณ ๋ น์—์„œ ํƒœ์–ด๋‚˜ ๋ฒ•ํ•™์ž๋กœ, ๊ทธ๋ฆฌ๊ณ  ๋…๋ฆฝ์šด๋™์˜ ์ตœ์ „์„ ์—์„œ ํ‰์ƒ์„ ๋ฐ”์น˜์‹  ์ €์˜ ์™ธ์ฆ์กฐ๋ถ€ ๋‚จํ˜•์šฐ ์„ ์ƒ์˜ ์ด์•ผ๊ธฐ์ž…๋‹ˆ๋‹ค. ๋ณด์„ฑ์ „๋ฌธํ•™๊ต ๊ต์ˆ˜๋กœ ์ธ์žฌ๋ฅผ ์–‘์„ฑํ•˜์‹œ๋‹ค 3ยท1 ์šด๋™ ์ดํ›„ ์ƒํ•˜์ด๋กœ ๋ง๋ช…ํ•ด ๋Œ€ํ•œ๋ฏผ๊ตญ ์ž„์‹œ์ •๋ถ€ ์ œ2๋Œ€ ๋ฒ•๋ฌด์ด์žฅ๊ณผ ๊ตํ†ต์ด์žฅ์„ ์—ญ์ž„ํ•˜์…จ์Šต๋‹ˆ๋‹ค. ๋ฒ ์ด์ง•์—์„œ๋Š” ํ•ญ์ผ ์‹ค๋ ฅ ํ–‰์‚ฌ ๋‹จ์ฒด์ธ โ€™๋‹ค๋ฌผ๋‹จโ€˜์„ ์ด๋Œ๋ฉฐ ๋๊นŒ์ง€ ์ผ์ œ์— ๋งž์„œ ํˆฌ์Ÿํ•˜์…จ์Šต๋‹ˆ๋‹ค. ์ผ์ œ์˜ ์—„ํ˜นํ•œ ํƒ„์••๊ณผ ์ฐฝ์”จ๊ฐœ๋ช… ๊ฐ•์š” ์•ž์—์„œ๋„ ๊ตด๋ณตํ•˜์ง€ ์•Š๊ณ  ์ง€์ผœ๋‚ด์‹  ๊ณง์€ ์ ˆ๊ฐœ. ์™ธ์ฆ์กฐ๋ถ€๋‹˜์˜ ์ž๋ž‘์Šค๋Ÿฌ์šด ์—ญ์‚ฌ๋ฅผ ๋‹ค์‹œ ๋งˆ์Œ ๊นŠ์ด ๋˜์ƒˆ๊น๋‹ˆ๋‹ค. 1909 ๋น„๋ฐ€๋…๋ฆฝ์šด๋™๋‹จ์ฒด โ€™๋Œ€๋™์ฒญ๋…„๋‹นโ€˜ ๊ฐ€์ž… ๋ฐ ํ™œ๋™ 1911~1917 ๋ณด์„ฑ์ „๋ฌธํ•™๊ต ๋ฒ•ํ•™ ๊ต์ˆ˜ ์žฌ์งํ•˜๋ฉด์„œ ๋ณด์„ฑ์ „๋ฌธํ•™๊ต ํ•™๊ฐ, ๊ต๊ฐ, ๊ต์žฅ ๋“ฑ์œผ๋กœ๋„ ์žฌ์ง 1915 โ€™์กฐ์„ ๊ตญ๊ถŒํšŒ๋ณต๋‹จโ€˜ ์ค‘์•™์ด๋ถ€ ๊ฒฐ์„ฑ 1919 ๋Œ€ํ•œ๋ฏผ๊ตญ ์ž„์‹œ์ •๋ถ€ ์ˆ˜๋ฆฝ ์ฃผ๋„, ์ œ2๋Œ€ ๋ฒ•๋ฌด์ด์žฅ ์ทจ์ž„ 1920 ์ž„์‹œ์ •๋ถ€ ๊ตํ†ต์ด์žฅ ๋ณด์ž„ 1922 ํ•ญ์ผ ํ–‰๋™๋‹จ์ฒด โ€™๋‹ค๋ฌผ๋‹จ(ๅคšๅ‹ฟๅœ˜)โ€˜ ์กฐ์ง ๋ฐ ๊ตฐ์ž๊ธˆ ๋ชจ์ง‘ 1943๋…„ 3์›” 13์ผ ์ผ์ œ์˜ ๊ฐ์‹œ์™€ ์œ„ํ˜‘, ์ฐฝ์”จ๊ฐœ๋ช… ๋ฐ ์‹ ์‚ฌ์ฐธ๋ฐฐ ๊ฐ•์š” ๋“ฑ ์„ ์ฐธ์„ ์ˆ˜ ์—†์–ด ์Œ๋…์ž์‚ดํ•˜์‹ฌ 1983 ๋Œ€ํ•œ๋ฏผ๊ตญ ์ •๋ถ€ ๊ฑด๊ตญํฌ์žฅ ์ถ”์„œ ์ •๋ถ€์ง‘๋ฌด์‹ค ์›๋ž˜๋Š” ์‚ฌ์ง„์ดฌ์˜์ด ๊ธˆ์ง€๋˜์–ด ์žˆ์ง€๋งŒ ์šฐ๋ฆฌ ์™ธ์ฆ์กฐํ• ์•„๋ฒ„์ง€๊ฐ€ ์ง‘๋ฌด๋ฅผ ์—ฌ๊ธฐ์—์„œ ๋ณด์…จ์„์ง€๋„ ๋ชจ๋ฅธ๋‹ค๋Š” ์ƒ๊ฐ์— ์šธ์ปฅํ•˜์—ฌ ๋ชฐ๋ž˜ ์ฐ์—ˆ์Šต๋‹ˆ๋‹ค. ๐Ÿ™‡๐Ÿป ์•„๋ฒ„์ง€๋Š” ์™ธ์ฆ์กฐํ• ์–ด๋ฒ„์ง€๊ฐ€ ์–ด๋””์— ๊ณ„์‹ ์ง€ ์•Œ์•„๋ณด์…จ๋Š”๋ฐ.. ์•„๋ฒ„์ง€๊ฐ€ ๋„ˆ๋ฌด ์™€๋ณด๊ณ  ์‹ถ์–ดํ•˜์…จ์—ˆ๋˜ ๋Œ€ํ•œ๋ฏผ๊ตญ ์ž„์‹œ์ •๋ถ€์œ ์ ์ง€ Mom โค๏ธ Zhujiajiao Ancient Town Pulling out the 2001 @giorgioarmani vintage leather jacket. Yu garden It was pouring down with rain and I lost this hat soon after. ๋ฌผ์งˆ์ ์ด์ง€ ๋ง์ž๊ณ  ๊ณ„์† ๋˜์ƒˆ๊ธฐ์ง€๋งŒ ์—ญ์‹œ ๋„ˆ๋ฌด ์•„์‰ฌ์šด @hermes ๋ชจ์ž au revoir Yu garden ๐ŸŒธโ˜‚๏ธ ๐Ÿฅข๐Ÿ‡จ๐Ÿ‡ณ The pearl tower again - this time with Labubu @popmart A scary thought ๐Ÿ“ Fascinating time in Shanghai, circa the โ€˜Paris of the Eastโ€™ era. Exploring the modern History of Shanghai ์ƒํ•˜์ด ๊ทผ๋Œ€์‚ฌ ๋งค์šฐ ํฅ๋ฏธ์ง„์ง„ Looking v high tech hair salon in old Shanghai What a lovely trip with mom and dad ๐Ÿ’› by @fantasticmrchoi
Thank you to everyone who came to our Spring Summer 2027 preview in Seoul. Special thanks to @mespace_showroom for letting us use their beautiful space @__chommy ๐Ÿ’™ Thank you for the stunning flower arrangement @sm_blessgarden @blessgarden @sm_blessgarden ๐ŸŒธ๐ŸŒป @eudonchoi Spring Summer 2027 @jiyo.lee ๐Ÿ’• @jiyo.lee ๐Ÿค @youngs_kil โ˜๏ธ๐Ÿชฝ @youngwon_kim_ @youngwon_kim_ @songparyu ๋ˆ„๋‚˜๊ฐ€ ํ•ด์ค€ ๊ฝƒ ๐Ÿงก ๋งˆ์ง€๋ง‰๋‚  ์•„๋ฆ„๋‹ค์šด ๊ฝƒ ์„ ๋ฌผํ•ด์ฃผ๊ณ  ๊ฐ„ ์†Œ์˜์ด @sbahk Granny, 97 years young. ๐Ÿ’ซ @joon7628 @llege_official The feast @songparyu ์˜ค์ • ํ˜•์ด ๋ธ๊พธ๊ฐ„ ์•„์ด์Šคํฌ๋ฆผ์ง‘ @linconnu_seoul @__paik__ @pard.restaurant @__paik__ @nurrii_ @tae_choii @pard.restaurant Met my fashion mom on the last day ๐Ÿฉถ๐Ÿฉต @ijeongu3122 ๊ฐ•์„œ๋ฉด์˜ฅ by @fantasticmrchoi
Extremely well fed September with old and new friends! The brand new @lunette.london by @florence.knight at @st.clementlondon @lunette.london @florence.knight โœจโœจ @msjessicamw @popssss31 Plus one for the night @molly__park A gorgeous night at @florencemlim โค๏ธ @florencemlim @steph.kim ๋Ÿฐ๋˜ ์™ธ๋…ธ์ž ์ƒํ™œ welcome dinner at chez moi. ๋Ÿฐ๋˜ ์˜จ ์˜ˆ์œ ์ปคํ”Œ @nayoungkeem @iammyq @dreameryldn Dinner in the hood @laganalondon Been wanting to come here for so long but it was impossible to book! Thank you for sorting us out @msjessicamw ๐Ÿชฝ Celebrating @connienam โ€˜s birthday with @steph.kim at another โ€˜impossible to bookโ€™ restaurant in London ์ˆ˜๋ฆผ์ด๊ฐ€ ์™ธ๋…ธ์ž ์ƒํ™œ๊ธฐ๊ฐ„ ์ค‘ ๊ผญ ๊ฐ€๋ณด๊ณ  ์‹ถ๋‹ค๋ฉฐ ๊ทผ๋ฐ ์˜ˆ์•ฝ์ด ์•ˆ๋œ๋‹ค๊ณ  ํฌ๊ธฐํ•œ @ninamarylebone ํ•œ๋ฐฉ์— ์˜ˆ์•ฝํ•ด ์คŒ Thank you sooooo much for making Connieโ€™s birthday so special @ninamarylebone @msjessicamw ๋ฉ”๋‰ด ๋ณผ๋•Œ ์ œ์ผ ์ง„์ง€ํ•จ Suddenly my ADHD disappears when I am studying the menu. ๐Ÿ‡ฎ๐Ÿ‡นโค๏ธ @ninamarylebone U seeing the blooming sake ceramic? ๐Ÿ‘€๐ŸŒธ @barsoonie @kiokusakebar ๋ถ€๋ฏธ - ๋„ˆ๋ฌด ์•„๋ฆ„๋‹ค์›Œ์š” - ๋ฉ”ํ…”๊ฐ™์•„ #์€ํ•˜์ฒ ๋„999 @choiboomi in @eudonchoi at @maisonvalentino new fragrance Vendetta party ๋‚˜์˜์ด๊ฐ€ ๋– ๋‚˜๋ฉด์„œ ๊ฝ‚์•„๋†“๊ตฌ๊ฐ„ ์•„๋ฆ„๋‹ค์šด dahlias. ๋‚˜์˜์•„ ์ €๊ฑฐ ๋„ˆ๊ฐ€ ๊ฝ‚์€๊ฑฐ ๊ทธ๋Œ€๋ฃจ์•ผ - ๋‚ด๊ฐ€ ์•ˆ๊ฑด๋“œ๋ ธ์—‰ ๊ฝƒ ์•„์ฃผ ๋‚ด์ถ”๋Ÿดํ•˜๊ฒŒ ์ž˜ ๊ฝ‚๋„ค ๐ŸŒผ๐ŸŒธ @nayoungkeem @pophamshome Opening reception of KOREA: 2,000 Years of Creativity at @britishmuseum It draws almost exclusively from the massive art collection amassed by the late @samsung Chairman Lee Kun-hee. Current scent obsession. Thank you for having me @maisoncrivelli @lottiewright She is back! @missyoko You meet me here and buy me a drink @theemorylondon by @fantasticmrchoi
Chicago, September. Celebrating 70 years of David Rockwell. @rockwellgroup David and Jane โค๏ธ Chicago architecture boat tour with a very special guide: Davidโ€™s longtime friend, Reed Kroloff. ๐Ÿ™๏ธ๐Ÿšค Lower deck for a feast Caviar on a boat @rpmseafood #janekrakowski Fit for welcome drink #DR70 #DR70 @mirurestaurant @stregischicago More caviar ๐Ÿพ Outfit for the main event The highlight of Davidโ€™s birthday - an incredible evening at @thehandandtheeye designed by @rockwellgroup Unforgettable magic, delicious food, and great energy all around. No photos allowed, but the close-up bar magic from the magician/bartender truly stole the show! ๐ŸŽฉ๐Ÿน FLW! Frank Lloyd Wright Home and Studio, Forest Avenue, Chicago Arthur Heurtley House, Frank Lloyd Wright designed about 10 houses near his home and studio on Chicago avenue. This was my personal favourite. Brancusi Many said the Art Institute of Chicago was amazing - and it really was. Hepworth And the bean! The end by @fantasticmrchoi
PARIS, October 2026 @eudonchoi SpringSummer 2026 ๊น€์ง€๊ฐ€ ์ฐ์–ด์ค€ ๋งค์šฐ ๋“œ๋ฌธ ์ผํ•˜๋Š” ์‚ฌ์ง„ @y.b.k.i.m.j.i Front row only at @icicle__official PFW show ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ @_markvanbeek_ @icicle__official โ˜๏ธ ๐Ÿ‘‹๐Ÿผ View from @chevalblancparis @langosteria Showroom envy @pvcs_official @__chommy He came to Paris to rescue me @hhioiio Always the best meal in Paris chez @sang_soh โค๏ธ @angelbarquinsubinas @ssohnyoung @voguekorea ๐Ÿค Matching watch @ssohnyoung Magic hour @eenk_official SpringSummer2027 presentation #PFW @byhemee @eenk_official The last day, seeing boys before heading back to ๐Ÿ‡ฌ๐Ÿ‡ง @hhioiio by @fantasticmrchoi
On 8 October, @britishfashioncouncil Foundation Patrons @elenaspetch and @sianwesterman1 hosted an intimate preview of the @eudonchoi Spring Summer 2027 collection in the Signature Suite at @thelondoner hotel. A special thank you to Elena and Sian for kindly hosting such a lovely event, and to everyone who joined us. Our further thanks to the team at @thelondoner and @purplepr for providing such a stunning suite for the occasion. Photography @davebenett @gettyimages Video is by me โœŒ๐Ÿผ PR @theledecompany by @fantasticmrchoi
PARIS again with @kounimsuh This dress will be her future solo show opening outfit @kounim_suh ๐Ÿ‡ซ๐Ÿ‡ท Sheer brown summer 2027 Like a sculpture @eudonchoi SpringSummer2027 Come and find us @futuresocietyshow 227 Boulevard Saint-Germain 75007 Her fit ๐Ÿฉถ Shade to shine Sorry am posting this look a lot but it is too good @eudonchoi Laugh Suh in her element Stole the chair next door Jโ€™adore Bravo - very talented young man @jaden__cho - I was very impressed with his collection and he is a brilliant florist(professional!!) PFW @eudonchoi @y.b.k.i.m.j.i ๊น€์ง€๊ฐ€ ์ฐ์–ด์ค€ ์ผํ•˜๊ณ  ์žˆ๋Š” ์‚ฌ์ง„ - ๋งค์šฐ ๋“œ๋ญ„ by @fantasticmrchoi
A brand thatโ€™s made it does everything through staff? Nope โ€” the Eudonchoi (@eudonchoi) label carries Eudonchoiโ€™s (@fantasticmrchoi) own touch in every corner.. From design to the whole process, right through to the photoshoot too. Eudonchoiโ€™s got their autumn/winter archive sample sale on โ€” if you missed it last time, make sure you swing by Market Root this time and grab yourself one of these art pieces heโ€™s had his hands all over! ์ž๋ฆฌ์žก์€ ๋ธŒ๋žœ๋“œ๋Š” ์ง์›๋“ค์ด ๋‹คํ•œ๋‹ค? ์•„๋‹™๋‹ˆ๋‹ค - ์œ ๋ˆ์ดˆ์ด ๋ ˆ์ด๋ธ”์€ ์œ ๋ˆ์ดˆ์ด์˜ ์†๊ธธ ๊ตฌ์„๊ตฌ์„.. ๋””์ž์ธ๋ถ€ํ„ฐ ์ž‘์—…์ „๋ฐ˜, ๊ฑฐ๊ธฐ์— ํฌํ† ์Š›๊นŒ์ง€. Eudonchoi ๊ฐ€์„๊ฒจ์šธ ๋งž์ด ์•„์นด์ด๋ธŒ ์ƒ˜ํ”Œ์„ธ์ผ ์ง„ํ–‰, ์ง€๋‚œ๋ฒˆ์— ๋†“์น˜์‹  ๋ถ„๋“ค ์ด๋ฒˆ์—” ๊ผญ ๋งˆ์ผ“๋ฃจํŠธ์— ๋ฐฉ๋ฌธํ•ด์„œ ๊ทธ์˜ ์†๊ธธ์ด ๋‹ฟ์€ ์•„ํŠธํ”ผ์Šค๋“ค์„ ์†์— ๋„ฃ๊ธธ ๋ฐ”๋ž˜์š”! ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฅ๐—ผ๐—ผ๐˜ ๐—ฉ๐—ผ๐—น.๐Ÿด ๐ŸŽŸ๏ธยฃ3 Ticket includes.. 1โƒฃ Cup noodles by @bibigo.uk *limited quantity 2โƒฃ Acne patches by @drbelmeur.uk *limited quantity 3โƒฃ Korean restaurant discount coupons @soom_korean @jang.london @dopi.london โ€ผ๏ธ(1)&(2) upon taking part in the on-site event Theme. Joy of Slowness ๐Ÿ—“๏ธ 5-6 September โฐ Sat 11am- 6pm/ Sun 10am - 5pm ๐Ÿ“ Corner Corner (Canada Water, London SE16 7LL) ๐ŸŽŸ๏ธ Ticket Link is in our bio by @fantasticmrchoi
May in Athens ๐Ÿ‡ฌ๐Ÿ‡ท DIporto U eat what u get given here at Diporto Stay in @mona_athens Breakfast view @mona_athens Door handle goal @berniereliadesgallery @tindarasparta @berniereliadesgallery The last and the best meal in Athens @lsandsia Rec by @symmetrybreakfast @molly__park Another amazing meal @pharaohathens This also rec by my travel concierge @symmetrybreakfast & @molly__park Cute bar @im.notinathens @lukeedwardhall @the_breeder_gallery A room with a view @perianthhotel Erechtheion ฮ•ฯฮญฯ‡ฮธฮตฮนฮฟ Parthenon ฮ ฮฑฯฮธฮตฮฝฯŽฮฝฮฑฯ‚ First meal in Athens @tavernaermou Acropolis view from @thedolliacropolis Love this modern take on Athens @seychellesrestaurant Rec by @estelledeve by @fantasticmrchoi
A sweet taste of summer in Piemonte ๐Ÿ‡ฎ๐Ÿ‡น @levedettepiemonte by @fantasticmrchoi
More July - My fashion mom came to London for BTS tour OMG Sweet birthday celebration for fashion mommy @theoutsidersperspective Pride in Fashion Leadership dinner โค๏ธ Still my fav place to eat in London - solid A Barbican snob @itsguy Barbie unit 2 - they are so pretty @rca_fashion reunion at BFC Serpentine Pavilion summer party @adam.pa.rice @apareditions Blame my face for @mrjamiegill My favourite and beautiful ladies @carolineissa in our SS26 summer outfit and @ranabegumstudio with her gorge Eisha New @audemarspiguet house opening party with @britishvogue ๐Ÿ“ทโœจby @sofi.adams.photo Yes please @audemarspiguet The voice!! @sekou @audemarspiguet Regretting to stand next to @mrjamiegill ๐Ÿ“ท @samlort Birthday boy with matching Epi And birthday girl ๐ŸŒธ๐ŸŒผ๐ŸŒบ Went to Carlisle to say sad goodbye - I heart you Andrew Outdoor bathtub is the best @twinrover by @fantasticmrchoi
July โ˜๏ธ by @fantasticmrchoi

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