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Fernanda Alexia Albanus

@fernandaalbanus

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🦄 marketing specialist @sap
💡 Fandom • Storytelling • Branding
Follow me for marketing inspo & creative energy
New York 🇺🇸🇧🇷

POSTS STORIES REELS

SOLO TRIP RECAP

8 cities. 1 carry-on. 3 laundry cycles 😷

🇪🇸 retiro

foi lindo 🥹🩵

🇪🇸

🇧🇷🇧🇷 strogonoff 🇧🇷🇧🇷

just facts.

🇵🇹

mamusa em cascais

🌟

new go-to: schnitzel with pumpkin risotto

deu até saudade de miojo com edamame 😪

um dia caro 🇨🇭

“cara, a plebeia deve ser a pessoa mais convencida do mundo” @giovnnmz 💕

she also works 👩🏽‍💻

🇩🇪 by @fernandaalbanus

could live this on repeat 🔁 by @fernandaalbanus

AI became my birthday party planner this year 🧡

It helped me research venues, organize the itinerary, define the creative direction, and replicate it into physical details, like postcards, cake signs, stickers…

Honestly, I had so much fun putting all of this together 😅 by @fernandaalbanus

Still recovering 😪🇧🇷

A broken shuttle, a $40 lucky scarf, a $20 halftime meal, Viking row and an emotional damage.

Brazil lost, but it was my first World Cup match, so I loved it anyway 🩵🩵

Like this to support my emotional (and financial) recovery by @fernandaalbanus

Talking about us, World Cup fans 😅, I’ve been thinking a lot about what makes fandom so powerful

So I looked at five Grand Prix winners from @cannes_lions 2026, including Lucky Fan Index, adidas, Muni, Uber Eats, and Heineken.

Different campaigns, but one thing connected them: they gave fans something to do, shape, support, or belong to.

I wrote more about it in my latest article.
Link in bio :) by @fernandaalbanus

@itsbrazou reminded me that fandom is one of the strongest forms of community 😎🇧🇷

#worldcup #brazil by @fernandaalbanus

56 years later, and people are still trading World Cup stickers

In a world of digital everything, that’s very unique.
Maybe it’s the nostalgia. Maybe it’s the hunt. Maybe it’s the sense of belonging.

Whatever it is, Rockefeller Center was packed with people trading stickers and helping strangers complete their albums.

Some experiences are simply more powerful in the physical world.

— 🇧🇷

56 anos depois, as pessoas ainda estão trocando figurinhas da Copa do Mundo

Em um mundo onde tudo é digital, isso é muito único.

Talvez seja a nostalgia. Talvez seja a emoção da busca. Talvez seja o sentimento de pertencimento.

Seja o que for, o Rockefeller Center estava lotado de pessoas trocando figurinhas e ajudando desconhecidos a completar seus álbuns.

Algumas experiências simplesmente são mais poderosas no mundo físico.

#panini #worldcup by @fernandaalbanus

Why are we still obsessed with The Devil Wears Prada? 👠

Women influence up to 85% of consumer spending*, and they’re the same audience that turned this film into a generational reference point. It’s no accident they’re dominating the conversation again.

I waited an hour at Hudson Yards for the @tdwp2 activation… and it wasn’t just a photo op. The fans became the distribution.

are you Team Andy or Team Miranda?

*Forbes/TechCrunch (2024) by @fernandaalbanus

desert dust, glitter & no voice left 🌈

*that stool was def the best acquisition ever

#coachella #coachella2026 by @fernandaalbanus

Third time’s the charm ✨💁🏽‍♀️

Honored to be back on the shortlist jury for the 2026 @newyorkfestivals Advertising Awards.

Every year, this experience levels up how I see creativity.
Excited to dive into the work, spot emerging trends, and learn from some of the best ideas in the industry.

Let’s go 😎

#NewYorkFestivals by @fernandaalbanus