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Florian Renner

@florianrenner

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Dear friends of Hoffmann Natural Eyewear. Our HEIMAT campaign continues its journey through the Eifel, the place we proudly call home. Every photo and film of our latest campaign was captured in the heart of the Volcanic Eifel, not far away from our Hoffmann Natural Eyewear atelier. Here, surrounded by unspoilt nature and tranquillity, where tradition meets modernity, our passionate artisans craft each pair of glasses in over 280 individual steps. Deeply rooted in this unique landscape and shaped by generations of craftsmanship, every Hoffmann masterpiece carries a piece of our HEIMAT out into the world. To continue the Hoffmann HEIMAT campaign we went to authentic new places like the Geisbach Ranch, a remote spot at the magical Arfter Heide, an old shed on a field not far away from the Nürburg village, and many more beautiful locations. The campaign and new Hoffmann collection can be discovered on our website | hoffmann-eyewear.com. At this point we would also like to give a warm shout out and big THANK YOU to the incredible team behind this production. The entire crew is listed below. It was again a close cooperation with photographer @florianrenner who is passionately burning for the Hoffmann brand. And we had the pleasure to again work together with renowned British Stylist & Creative Director @odellsstudios who brought a curated selection of outstanding vintage pieces from his armoire archive vintage collection all the way from London to the Eifel. At the end the biggest thank you goes out to all the wonderful craftspeople in our Hoffmann atelier, who create unmatched and unique eyewear masterpieces - by hand, in countless single steps. Photography: @florianrenner Styling: @odellsstudios Film: @pascalhurlbrink Hair & Make-Up @elenabecker_artist Model: @emmaacitores Model: @tom_webb Digital Operator: @edgar_scherwinski Lighting Assistant: @ibrahimcavas_ Head of Marketing & Communication: @philip.mautner Art Direction: @brockhagen.design Marketing & Project Management: @mareeen_h Digital & Web: Kai Storim Eyewear Fitting: @mareiii_ke Horses: Eva Kahlbetzer Geisbach Ranch: Sarah Wieser & Piet Rott Altes Pfarrhaus: Jackie Johnson & TJ by @florianrenner
Marinus, PAN AM Lounge Berlin 2025 Sometimes the unplanned moments deserve a shoot of their own… Marinua his pilot uniform and the Pan Am lounge in Berlin… a little detour from the main shoot that was too good to leave uncaptured! #panam #panamlounge @panamlounge #menswear #pilotuniform tailoring by @florianrenner
O’Shea Robertson shot in London for Thom Sweeney @oshearobertson @selectmodellondon @thom__sweeney Styling @aleks_cvetkovic #grooming @larrykinghair @shoreditchstudios #menswear #tailoring madetomeasure produced @birch.london @jamesaallen @_georginahoward cd @cian_osullivan Photography @florianrenner #contactsheet #ilfordhp5plus400 by @florianrenner
OFF SCRIPT What an ensemble of models I had the pleasure of casting and carefully selecting for this Hoffmann Natural Eyewear collection shoot for the current print issue for @spectrmagazine. Huge thanks to each and everyone of this dream team that made this shoot happen… Styling direction & set by the incredible Tom O’Dell @odellsstudios Concept, casting, photography & direction by me @florianrenner Models: @boywis @raadalgabril @bengraftondesign @_zarawong Grooming @katiebeveridgemakeup Makeup @neusa_neveslove_mkup @arlingtonartists Hair #MacyNeves @hoffmanneyewear And a big thank you to all the model agencies involved in bringing this cast together. @supa.worldwide @wilhelmina.london @nextlondon #SPECTRMagazine #HoffmannEyewear #Eyewear #Editorial FashionPhotography Casting Photography CreativeDirection by @florianrenner
Luxury begins at home! All photos and videos for the latest Hoffmann HEIMAT campaign were taken just a few steps away from our Hoffmann atelier in the Volcanic Eifel. There, surrounded by tranquillity, nature and tradition, our passionate artisans craft each pair of glasses in over 280 single steps. From this special place, each of our unique Hoffmann masterpieces find their way out into the world. It was important to us to show you the true DNA of Hoffmann Natural Eyewear, to showcase the beauty of the Eifel region and our unique handmade glasses – while still creating an international look. After all, our wonderful customers live all over the world – but the Eifel region is our HEIMAT (our HOME) and that of Hoffmann Natural Eyewear. At this point we would also like to take the opportunity to give a warm shout out and big THANK YOU to the wonderful team behind this production: It was a close cooperation with the highly esteemed photographer @florianrenner who is really burning for the brand, the renowned British Stylist @odellsstudios and Art Director Benjamin Brockhagen. But the biggest thank you goes out to all the wonderful craftspeople in our Hoffmann atelier, who create unmatched and unique eyewear masterpieces - by hand, in countless single steps. _________________________ Photography: @florianrenner Styling: @odellsstudios Hair & Make-Up: @elenabecker_artist Videography: @vlvdkonyshev Assistants to the Photographer: @fraukejoana & @edgar_scherwinski Models: @jolinasofie & @bas.tijhof CEO’s: Jutta Kahlbetzer & Wolfgang Thelen Head of Marketing & Communication: Philip Mautner Art Direction: Benjamin Brockhagen Project Management: Maren Hoffmann Web & Digital: Kai Storim by @florianrenner
Say „cheers“! Our Berlin store manager @matthias_kess, our London brand ambassador & client advisor @memoirs_of_fabio, creative director Max and client advisor in Berlin, Hamburg & Vienna @maximilian.ehrsam - all wearing MAXIMILIAN MOGG. 📸 by the one-&-only @florianrenner. #MaximilianMogg by @florianrenner
2025 pushed me, inspired me, and reminded me why I love what I do. Can’t wait to see what 2026 brings. Huge thanks to all the incredible clients and creatives who made this year unforgettable ❤️📸 @paulfrancoisjunior for @zwicker_konstanz #styling @marlies.kuerbiss.styling @kultmodels #agency @ucm_verlag 🙏 @hawelinchen #menswear #tailoring #luxurymenswear by @florianrenner
Dear fans and friends of Hoffmann Natural Eyewear. Today it is our great pleasure to announce and present you the all new Hofmann campaign: HEIMAT. All photos and videos for the new HEIMAT campaign were taken just a few steps away from our Hoffmann atelier in the Volcanic Eifel. There, surrounded by tranquillity, nature and tradition, our passionate artisans craft each pair of glasses in over 280 single steps. From this special place, each of our unique Hoffmann masterpieces find their way out into the world. It was important to us to show you the true DNA of Hoffmann Natural Eyewear, to showcase the beauty of the Eifel region and our unique handmade glasses – while still creating an international look. After all, our wonderful customers live all over the world – but the Eifel region is our HEIMAT (our HOME) and that of Hoffmann Natural Eyewear. We have also created an entirely new website experience for you. It’s already online and additional and some new features will follow at the beginning of 2026. At this point we would also like to take the opportunity to give a warm shout out and big THANK YOU to the wonderful team behind this production: It was a close cooperation with the highly esteemed and absolutely sympathetic photographer @florianrenner who is really burning for the brand, Art Director Benjamin Brockhagen and the renowned British Stylist @odellsstudios. But the biggest thank you goes out to all the wonderful craftspeople in our Hoffmann atelier, who create unmatched and unique eyewear masterpieces - by hand, in countless single steps. _________________________ Photography: @florianrenner Styling: @odellsstudios Hair & Make-Up: @elenabecker_artist Videography: @vlvdkonyshev Assistants to the Photographer: @fraukejoana & @edgar_scherwinski Models: @jolinasofie & @bas.tijhof CEO’s: Jutta Kahlbetzer & Wolfgang Thelen Head of Marketing & Communication: Philip Mautner Art Direction: Benjamin Brockhagen Project Management: Maren Hoffmann Web & Digital: Kai Storim And last but not least a furry shout out to the two wonderful dogs of our Hoffmann owners Jutta & Wolfgang as they are also part of the shooting cast: Lucy & Tony 🐾 by @florianrenner
Leni Vöster for MAYBACH @lenivoester @ghenemomodels for @maybachluxury with #dreamteam @philip.mautner #marenhoffmann #artdirector @benjaminbrockhagen #glamsquadcrew @piaaseefried @elenabecker_artist #styling @chiara_bottin #luxury #fashion #maybachluxury by @florianrenner
Sebastian Andrieu for Dressler #aw25 campaign @sebastien_andrieu #artdirection @nicki_vollmer #grooming @makeupbyisabell special thanks @kristina_finken @chirsfen @dressler_official #shot somewhere in Potsdam #menswear #dressler #luxurytailoring #tailoring by @florianrenner
Aliou Gueye for Maximilian Mogg AW25 @maximilian.mogg with #menswear #campaign #dreamteam @matthias_kess @maximilian.ehrsam thanks to @fraukejoana #dop @vlvdkonyshev photography and direction @florianrenner #victoriabar #grooming @makeupbyisabell by @florianrenner
Iris Bakker 2025 When you have an instant connection and lovely daylight in the studio …. This happens! 🤍Thanks again fot a great couple of days in the studio @iris___bakker @weitsicht.talentmanagement @models1 @wbredehorst @isabelpetersofficial #blackandwhite #portraits #fashion #buckethat @highnoonstudios by @florianrenner

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