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Frame by Frame

@framebyfrm

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Creative Production Studio
Nyc. Cdmx
* Recording Studio Partner @disrealitymusic

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Fue un placer recibir a @calmacarmona en Toñita Fest ’26. Desde Puerto Rico hasta el bloque de @tonitasny, llegó para compartir su flow caribeño y Latin Soul. 🇵🇷✨

Aqui les compartimos un poco más sobre ella en el preámbulo de su presentación en el festival.

Gracias a @lagestainc y @celsoart por gestionar este show, y a @individuaph por capturar estos momentos. 🫂

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Festival: Toñita fest 2026 @tonitasnyc
Festival Director: @giocarbonell
Executive producers: @framebyfrm @danielarroyog @astrocordero @the_flair
Festival producer: @lagestainc
Artist: @calmacarmona
Concept & Creative Director: Daniela Castañeda @individuaph
Director: Daniela Castañeda @individuaph
Director photography: Daniela Castañeda @individuaph
Camera 1: Daniela Castañeda @individuaph
Camera 2 / AC & Assistan director: Sebastián Perlaza @jsperlaza by @framebyfrm

ARJUN SHAH for Frame by Frame

DJ, selector, and music enthusiast, Arjun Shah explores the stories, cultures, and memories held within sound. Through his vinyl collection and thoughtful selections, he creates moments of connection, bringing music, heritage, and community together one record at a time.

We caught frame by frame his world behind the scenes from his Vynil set at the Toñita’s Festival 2026 @tonitasny - exploring the records, rhythms, and personal stories that shape his relationship with music.

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Festival: Toñita fest 2026 @tonitasny
Festival Director: @giocarbonell
Executive producers: @framebyfrm @danielarroyog @astrocordero @the_flair
Festival producer: @lagestainc
Artist: @arjun___shah
Concept & Creative Director: Daniela Castañeda @individuaph
Director: Daniela Castañeda @individuaph
Director photography: Daniela Castañeda @individuaph
Camera 1: Daniela Castañeda @individuaph
Camera 2 / AC & Assistan director: Sebastián Perlaza @jsperlaza by @framebyfrm

GIA FU for TÓNITAS FEST 2026 ✨

Born in Hong Kong, DJ, producer, and music curator, Gia Fu @_giafu is known for her deep exploration of Afro-Latin music, particularly salsa, and her ability to connect Chinese and Latin American musical traditions through sound.

We caught frame by frame her world behind the scenes aat Tónitas Fest 2026, celebrating the artists bringing different sounds and communities together in New York.
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Festival: Toñita fest 2026 @tonitasnyc
Festival Director: @giocarbonell
Executive producers: @framebyfrm @danielarroyog @astrocordero @the_flair
Festival producer: @lagestainc
Artist: @_giafu
Concept & Creative Director: Daniela Castañeda @individuaph
Director: Daniela Castañeda @individuaph
Director photography: Daniela Castañeda @individuaph
Camera 1: Daniela Castañeda @individuaph
Camera 2 / AC & Assistan director: Sebastián Perlaza @jsperlaza by @framebyfrm

Behind the frame with Sebastián, the musician and creative force behind @the__flair.

For Toñitas Fest @tonitasny 2026, The Flair captured more than just the performances, he captured the energy, movement, and moments that made the Latin festival what it was.

A little closer look at the person behind the camera and his perspective on the experience.

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Festival: Toñita fest 2026 @tonitasnyc
Festival Director: @giocarbonell
Executive producers: @framebyfrm @danielarroyog @astrocordero @the_flair
Festival producer: @lagestainc
Artist: @the__flair
Concept & Creative Director: Daniela Castañeda @individuaph
Director: Daniela Castañeda @individuaph
Director photography: Daniela Castañeda @individuaph
Camera 1: Daniela Castañeda @individuaph
Camera 2 / AC & Assistan director: Sebastián Perlaza @jsperlaza by @framebyfrm

Cerrando el verano recordando una de las presentaciones más memorables de Toñita Fest ‘26!

Fue un verdadero privilegio contar con la presencia de @losmirlos, una de las bandas más emblemáticas de Latinoamérica. Gracias infinitas por decir presente en nuestro festival y ser parte de un momento tan especial para nuestra comunidad.

Gracias @framebyfrm por hacer esta presentación posible y a @bloque.world por capturar y producir este hermoso video.

Que viva la música, que viva nuestra cultura latina!🥁✨ by @framebyfrm

A few moments from our last one at Arlo. 🌇

Sunset, city views, good music, and a dancefloor that stayed moving all afternoon.

Grateful for everyone who came out and made this one special. 🌒

Until the next one.
📸: @josejulio.photo by @framebyfrm

Digital content design and AV recording for @google

🎥 @manuelcorralees by @framebyfrm

New York State of mind by @framebyfrm

This Sunday, June 22nd… NYC, get ready! 🇲🇽🔥🗽
We’re thrilled to welcome @emjayy444 for the first time ever in New York City as our guest artist — representing Mexico with her unique sound and rising energy.

We’re keeping the party going after the iconic @tonitasny Block Party, where we come together to celebrate one of the most legendary figures in NYC’s Latin community and her lasting legacy in Brooklyn.

Come dance with us deep into the night with a stacked lineup featuring:
@daniramosmusic
@omermil__
@odd_pleasures
@the__flair
@mariamorenaec

📸 shots from our visuals for her show in CDMX last May

Tickets in bio link!

#UnveiledNYC #EmjayInNYC #BlockPartyAfterhours #toñitastakeover by @framebyfrm

February 2025 - @playtronica installation for @s.lab___ x @jumeirah at @houseofsoundnyc - powered by @mcintoshlabs

📸 @elisalopezz_ by @framebyfrm

On top nyc by @framebyfrm

Grand piano, mixer, synths, projections, a living sculpture from our last exhibition with @needhelpmoving at @100sutton @100suttonstudios by @framebyfrm