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Fram Studio Company

@framstudioco

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Earned Stories.
Outdoor Media Production.
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Introducing Fram Studio Company Among many of the early polar expeditions were photographers and filmmakers. These individuals did not only play an integral role during the expeditions, but also after. Their work garnered legitimacy to the endeavors, alongside worldwide intrigue. The work developed by the likes of Frank Hurley, Herbert Ponting, Dora Keen, Olav Bjaaland, and many more still inspire to this day. Not only did these individuals have to brave the conditions, but they had to manage bulky materials and cameras while trying to get the shot. For instance, Frank Hurley lugged around forty pounds of gear throughout the entirety of the Endurance expedition with Shackleton. The photographs were so important, that as the Endurance was being crushed and sinking beneath the ice, Hurley repeatedly dove into the wreck to retrieve the exposed media in his storage room. Before departing the wreck, Hurley and Shackleton sorted through the images, knowing that they could not keep them all. To this day, Hurley’s saved photographs from the expedition are some of the most influential and striking images of early polar exploration. Why does this matter in the 21st century when everyone has a camera in their pocket? We would argue that intentional storytelling is more important now than ever. The saturation of media can easily drown out things that are easy-to-get, while also allowing for truly unique work to float on the surface. This is why we believe in Earned Stories here at Fram Studio Co. To push past the friction of mundane and to truly experience storytelling in its realist and most authentic form. Just like the storytellers did before us. Explore More: @framstudioco www.framstudiocompany.com by @framstudioco
Introducing Fram Studio Company What does Fram Studio Co do? We specialize in outdoor media production, working with outdoor and lifestyle brands, conservation groups, and tourism boards to tell stories that matter. Fram often works as small, nimble, and modular teams, helping brands create branded short form stories, branded documentaries, social campaigns, product launch campaigns, and more. This team format mirrors one of Roald Amundsen, of whom led the South Pole Expedition onboard the Fram. He organized a small group of specialists for this attempt, a handful of which were the first to successfully reached the pole on December 14th, 1911. He successful employed this method on his other expeditions as well, being the first to traverse the Northwest Passage onboard the Gjoa in 1906, and being the first to fly over the North Pole onboard the airship The Norge in 1926. We integrate with your team from concept to launch, providing everything from pre-production planning, to cinematography, to post production. The flexibility of a small team allows for scaling to match your project needs and budget. Explore More: @framstudioco www.framstudiocompany.com by @framstudioco
Introducing Fram Studio Company Here we are built on the belief that stories should be earned. Trading truth for trend, we find the strongest stories lie at the intersection of science, history, and experience. We love to feel the moment firsthand, not relying on a translation to show how our subject felt. We draw our inspiration from early explorers – those who ventured into the unknown on the quest for knowledge and advancement. Their expeditions were not just feats of endurance, but they tested new theories, explored new domains, and pushed human grit to the limits. Throughout it all, photographers and filmmakers were right alongside, experiencing it all to document history. Why Fram? Fram, pronounced “Frahm”, is named after an early polar sailing vessel. Fram, meaning “Forward” in Norwegian, was commissioned by Norwegian polar explorer Fridtjof Nansen and brought into service in 1892. Nansen wanted to test a bold theory with it. While on his expedition to be the first to cross Greenland in 1882, Nansen noted driftwood and earth from Siberia in the ice. He theorized, alongside the meteorologist Henrik Mohn, that there was an East-West current over the Arctic Ocean. With North Pole ambitions, he dreamed of using this current to purposely get frozen into the ice and drift with the pack ice. At the time, this was ludicrous. Almost all ships that got stuck in the ice were crushed, many with horrific consequences for their crews. The Fram however, was engineered to withstand these pressures and almost “float” on top of the ice. It took a well known problem and approached it differently. While the first Fram expedition did not succeed in getting to the North Pole, their proved theory of the oceanic currents was of immense scientific value. Later, the Fram was used by Roald Amundsen and his team to be the first to reach the South Pole in 1911 (pictured). History is not just a backdrop, it’s a compass. It reminds us that discovery, responsibility, and storytelling move us forward. Fram. Explore More: @framstudioco www.framstudiocompany.com by @framstudioco
COLD SOBER. Premiering Oct 17th, 2026 at @freshcoastfilm. After years of addiction derailed his dreams, one man returns to Alaska to face 100 miles of sub-arctic wilderness and everything he left in it. We are incredibly grateful to be a recipient of the 2025 “Making Waves” commitment grant by @freshcoastfilm . This grant supports filmmakers and film projects from the Great Lakes and the Upper Midwest region. Production: @framstudioco Director: @ryanrumpca Starting: @hurricanetorvinen , @polar_vortex_ak Director of Photography: @slammy218 Edit/color/sound: @tyndallwells Animation: @raxmock by @framstudioco
COLD SOBER. Premiering Oct 17th, 2026 at @freshcoastfilm. After years of addiction derailed his dreams, one man returns to Alaska to face 100 miles of sub-arctic wilderness and everything he left in it. We are incredibly grateful to be a recipient of the 2025 “Making Waves” commitment grant by @freshcoastfilm . This grant supports filmmakers and film projects from the Great Lakes and the Upper Midwest region. Production: @framstudioco Director: @ryanrumpca Starring: @hurricanetorvinen , @polar_vortex_ak Director of Photography: @slammy218 Edit/color/sound: @tyndallwells Animation: @raxmock by @framstudioco
COLD SOBER. Premiering Oct 17th, 2026 at @freshcoastfilm. After years of addiction derailed his dreams, one man returns to Alaska to face 100 miles of sub-arctic wilderness and everything he left in it. We are incredibly grateful to be a recipient of the 2025 “Making Waves” commitment grant by @freshcoastfilm . This grant supports filmmakers and film projects from the Great Lakes and the Upper Midwest region. Production: @framstudioco Director: @ryanrumpca Starting: @hurricanetorvinen , @polar_vortex_ak Director of Photography: @slammy218 Edit/color/sound: @tyndallwells Animation: @raxmock by @framstudioco
Duluth Trading SS26 03 - Back Alley Surf Shop Production: @framstudioco Client: @duluthtradingcompany Starring: @backalleyduluth Director: @ryanrumpca DP: @ryanrumpca Grip/Swing: @makela_media Sound: @akaneaudio Stills: @ryanrumpca PA: @jacobdavidwhite Edit: @moth.colour Color: @moth.colour DTC team: Executive Producer: Erin Hallbauer Line Producer: Tracy LaValle Art Director: Genna Hanson Copywriter: Gus Merwin Prop/Wardrobe: Emily Kuh Hair/Makeup: Petra Whitehead by @framstudioco
Duluth Trading SS26 02 - Back Alley Surf Shop Production: @framstudioco Client: @duluthtradingcompany Starring: @backalleyduluth Director: @ryanrumpca DP: @ryanrumpca Grip/Swing: @makela_media Sound: @akaneaudio Stills: @ryanrumpca PA: @jacobdavidwhite Edit: @moth.colour Color: @moth.colour DTC team: Executive Producer: Erin Hallbauer Line Producer: Tracy LaValle Art Director: Genna Hanson Copywriter: Gus Merwin Prop/Wardrobe: Emily Kuh Hair/Makeup: Petra Whitehead by @framstudioco
Duluth Trading SS26 01- Back Alley Surf Shop Production: @framstudioco Client: @duluthtradingcompany Starring: @backalleyduluth Director: @ryanrumpca DP: @ryanrumpca Grip/Swing: @makela_media Sound: @akaneaudio Stills: @ryanrumpca PA: @jacobdavidwhite Edit: @moth.colour Color: @moth.colour DTC team: Executive Producer: Erin Hallbauer Line Producer: Tracy LaValle Art Director: Genna Hanson Copywriter: Gus Merwin Prop/Wardrobe: Emily Kuh Hair/Makeup: Petra Whitehead by @framstudioco
FLATLANDER. A fun spec project put together last fall to kick off @zenith_trail_contracting ‘s new black jump line at @spiritmtduluth . Huge shout out to the crew for coming together to make something awesome! Production: @framstudioco Director: @ryanrumpca DP: @slammy218 Riders: @jlink_bikes , @tatesmithd , @mikeroganexperience Cinematography: @ecothedp, @joshvoelker Stills: @kstarholden , @tannerhoelphoto , @josiahpayne_films Behind the Scenes: @cc.boyle Rigging Support: @firebert527 Copywriter: @Steph_loves_trees Edit: @jeremiahschuster , @harvestfilmco Color: @moth.colour Sound Design: @matthewmikkelsen Support by: @theskihut Special thanks to: @zenith_trail_contracting , @spiritmtduluth , @coggstwinports by @framstudioco
FLATLANDER. A fun spec project put together last fall to kick off @zenith_trail_contracting ‘s new black jump line at @spiritmtduluth . Huge shout out to the crew for coming together to make something awesome! Production: @framstudioco Director: @ryanrumpca DP: @slammy218 Riders: @jlink_bikes , @tatesmithd , @mikeroganexperience Cinematography: @ecothedp, @joshvoelker Stills: @kstarholden , @tannerhoelphoto , @josiahpayne_films Behind the Scenes: @cc.boyle Rigging Support: @firebert527 Copywriter: @Steph_loves_trees Edit: @jeremiahschuster , @harvestfilmco Color: @moth.colour Sound Design: @matthewmikkelsen Support by: @theskihut Special thanks to: @zenith_trail_contracting , @spiritmtduluth , @coggstwinports by @framstudioco
FLATLANDER. A fun spec project put together last fall to kick off @zenith_trail_contracting ‘s new black jump line at @spiritmtduluth . Huge shout out to the crew for coming together to make something awesome! Production: @framstudioco Director: @ryanrumpca DP: @slammy218 Riders: @jlink_bikes , @tatesmithd , @mikeroganexperience Cinematography: @ecothedp, @joshvoelker Stills: @kstarholden , @tannerhoelphoto , @josiahpayne_films Behind the Scenes: @cc.boyle Rigging Support: @firebert527 Copywriter: @steph_loves_trees Edit: @jeremiahschuster , @harvestfilmco Color: @moth.colour Sound Design: @matthewmikkelsen Support by: @theskihut Special thanks to: @zenith_trail_contracting and @spiritmtduluth, @coggstwinports by @framstudioco

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