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Genie Goals

@geniegoals

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🧞‍♂️Growing ambitious ecommerce brands
🧞‍♀️ PPC, Paid Social & Affiliate Marketing
🧞Top 1% Google award winning agency
📌Cambridge
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One of the hardest things in digital marketing right now isn’t just keeping up - it’s working out what’s actually worth your attention ⁉️ Right now, the digital world is loud. Full of hype and scaremongering. So last week, we hosted ‘Noise Cancelling: What’s Working, What’s Hype, and What’s Next’ at Spring at Somerset House. A lunch event designed to help turn down the noise and offer some guidance for bold ecommerce marketers facing the challenges of the digital world today. There were three things that we felt worth taking away - so much so, we’re sharing it with our whole community (you’re welcome 😎). 🤗 Be kind to yourself. AI and new digital tools are moving fast, but so is everyone else’s learning curve. You’re not behind - you’re navigating the same landscape as the rest of the industry. The goal is to not let the noise freeze you out of action. ⌛ Test. Learn. Repeat. You won’t nail it first time (spoiler alert: you’re not expected to!). Pick something, test it, learn from it, then go again. Momentum over perfection, every time. 📈 The channels have never been so blurred. Whether it’s YouTube, LLMs, or Influencers, the lines between Search, Social, and Affiliates are becoming increasingly overlapped. Viewing them as siloes can miss a great opportunity, especially when it comes to testing budget. Missed out on a seat at our table this time? Keep your eyes peeled for more - the next one might have your name on it 👀 #GenieGoals #digitalmarketing #event #networking #marketing #agency by @geniegoals
There’s so much to unpick when it comes to creative diversity. Ensuring you’re posting in the right formats, hammering home the right messaging, all whilst having a healthy mix of visual assets too. There’s a lot to think about 💭 To help you learn how to adapt your paid social creative strategy for the current digital landscape, we’ve put together a line up of panelists for our upcoming masterclass, ‘Scaling Creative in the Era of Andromeda’, addressing the hard-hitting questions that you and your teams might be facing right now. With insights from agency, brand, and production sides, we’re offering a holistic view of all things creative, leaving you with ideas and strategies you can implement straight away. Swipe through to see who’s joining us on 23rd April 👉 Sign up via link in our bio 🔗 #GenieGoals #digitalmarketing #digitalmarketingagency #creative #paidsocial #creativewebinar #onlineevent by @geniegoals
The ‘Good News Fridays’ just keep on coming! 🎉 We’re delighted to announce we’ve been shortlisted for 3 awards at the 20th anniversary Performance Marketing Awards 2026, with additional nominations for our sister brands, Genie Shopping Network and Broadband Genie. 💎 Best Peak Performance with The Diamond Store 🎨 Best Relaunch with Dulux 🤝 Best Team in Performance Marketing (Genie Ventures Group) We’ll be keeping our fingers crossed that we bring home the wins from the grand ceremony on 12th May 🤞 #GenieGoals #digitalmarketingagency #performancemarketingawards #finalists #marketingawards by @geniegoals
Rebranding has been exciting. But going back through the archives has been just as good. You know, like when you hit a big milestone in life and it’s an excuse for your parents to get out the baby photos. You’re embarrassed at first, but equally grow to love the nostalgia and happy memories that come flooding back 🫶 Looking back on 14 years of Genie Goals, it’s hard not to feel proud of how far we’ve come. There was a time that we dressed like everyone else, because we felt the need to fit in with our peers. Now, we no longer need to blend in. We are bold, ambitious, and unapologetically us. The branding may have changed, but our goals certainly haven’t. People at the centre, always. Delivering results for today, and keeping you ahead of tomorrow 🤝 Swipe through to see the evolution of our branding. We hope it puts a smile on your face as much as it did ours ✨ by @geniegoals
Over the last 14 years, we’ve grown, evolved, and consistently shown up for our clients through every algorithm update, platform shake-up, and “did you hear about this new AI tool?” moment the industry has thrown at us. And our brand looked like it always had. So it was about time our look caught up with who we are. Bold. Dynamic. Unapologetically Genie. In a sea of ‘tech’ colours and ‘lads lads lads’ agencies, we’ve never been like everyone else. And we’re proud of it. We are the agency to cut through the noise. To be bold and authoritative, but never ego-driven. To be empathetic but not soft. To tell you what you need to hear, not just what you want to hear. Backed by a senior, hands-on team, we are a boutique agency with big agency clout, delivering intelligent strategy for today, in preparation for tomorrow. Same values. Same team. Same commitment to you. Welcome to the new era of Genie Goals. #GenieGoals #rebrand #bigpictureperformance #digitalmarketing #agency by @geniegoals
The world is changing. We’re not blending in. Something’s coming. 30.03.26 by @geniegoals
Three years running 🏆 Great people make great workplaces - we are proof! "Our people really do sit at the heart of Genie. As a business built on people from day dot, building a great place to work has always been our reason for being. We are enormously proud of being recognised in the UK's Great Places To Work, top 50 small workplaces and for making this list for the 3rd consecutive year. Creating an environment where people can bring their authentic selves, can learn, grow and develop is our goal and I'm so pleased that our people feel that too. Our culture here at Genie is incredibly special, a big thank you to everyone who has played a part in creating that both now and over the last 13 years." CEO, Emily Long #bestplacestowork #bestworkplaces #greatplacestowork #greatplacetoworkcertified by @geniegoals
Takeaway from Home Goals Live 🎬 *Balance Trust with Measurement* Making people aware of your brand, and giving them enough reasons to consider you is digital marketing 101! Though we all know this, our panels also highlighted that we’re currently in a climate where marketing investment is getting tighter and tighter. And yet boards want to see a last-click ROI for all activity 😅 So it’s vital that marketeers understand how to measure upper-funnel performance effectively to showcase its holistic, long-term benefits. This challenge is so common that we worked on multiple consulting projects last year to help eCommerce teams gain board support and alignment. If you're in this situation - you're not alone! #homegoals #performancemarketing #ecommerce #retail #homegoalslive by @geniegoals
What a day! Last panel of the day with the fabulous Dulux, @awin + @prfirstlondon 🎉 The Affiliate Advantage - it has such a key role in the marketing mix in the home & garden sector, how do you get the most out of it + PR? #homegoals #homegoalslive #performancemarketing #affiliatemarketing #retail #ecommerce #homeandgarden by @geniegoals
Our 2nd panel is live! Adam from Google, Erika from Pinterest and Imogen from Genie Goals share their insights on the best channels + strategies to unlock growth in 2025. 13:20-13:50 👉 Affiliate Advantage is up next. #homegoals #homegoalslive #performancemarketing #homeandgarden #retail #ecommerce by @geniegoals
Home Goals is LIVE! 🎬 It's not too late to join if you want to hear from marketing leaders across the Home & Garden sector. We have 3 panels this lunch time... 12:10-12:40 👉 Upper Funnel Strategy 12:45-13:15 👉 Growth Unlocked 13:20-13:50 👉 Affiliate Advantage #homegoals #homegoalslive #performancemarketing #ecommerce #retail #homeandgarden #upperfunnel #youtubestrategy by @geniegoals
The speaker lineup is complete! 🙌 We're really excited to have such an amazing group of speakers joining us for our Home Goals webinar on March 6th at 12pm. Meet the marketing leaders behind brands such as Dulux, Gozney and John Lewis, as well tangible insights from the tech space with Google, Pinterest, and AWIN. These wonderful people will be sharing... - Inspiring stories from leading marketers in the Home & Garden industry. - Actionable tips to help you elevate your own campaigns - A fantastic opportunity to learn from like-minded brands + individuals With just one week to go don't miss out. Register now, link in comments 📅 And of course, a huge thank you to our partners for this incredible ride, @themarketingmeetup by @geniegoals

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