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GOOD APPLE

@goodapplejuice

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really good apple juice born in Miami🍎🌴
no concentrates, preservatives or added sugar
100% goodness. nothing more. nothing less.
📍find us near you ↓
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@goodapplejuice is the latest juice brand that looks like it came from an old neighborhood market. It’s nostalgic, but in a way that doesn’t feel manufactured.⁠ ⁠ Designed by @easteastcreative, with graphic design and art direction by Camille von Simson, the label pairs chunky condensed lettering with hand-drawn apples in red, green, and sunny yellow, pulling from vintage fruit crate labels, orchard graphics, roadside signs, and the punchy visual language of Saul Bass and Jean-Luc Godard title cards. ⁠ ⁠ Link in bio for the full article. by @goodapplejuice
meet the apples behind the apple juice❤️💚💛 by @goodapplejuice
from making apple juice in our kitchen to this🥹🍎 thank you @rachrcosta + @miaminewtimes for telling our story. read the whole thing on Miami New Times. by @goodapplejuice
GOOD APPLE / We built a brand universe designed to live across every touchpoint. Blending art, storytelling, and a little unexpected charm, we brought @goodapplejuice to life through expressive imagery, thoughtful details, and a distinct creative point of view. Creative Direction: EAST EAST Creative
Art Direction & Design: Camille von Simson
Illustration: Lisa Carpagnano
Photography: Camille von Simson Brand Strategy, Brand Identity, Packaging Design, Creative + Art Direction, Campaign Development As featured in @thedieline. Read the story via the link in bio. by @goodapplejuice
wishing you a very good halloween🍏🎃 by @goodapplejuice
GOOD APPLE / Making the ordinary impossible to ignore. On a mission to undo the indifference toward apples, we reimagined an everyday icon through bold typography, a fruit-inspired color palette, playful illustrations, and a nostalgic yet contemporary visual identity. Creative Direction: EAST EAST Creative
Art Direction & Design: Camille von Simson
Illustration: Lisa Carpagnano
Photography: Camille von Simson
 Brand Strategy, Brand Identity, Packaging Design, Creative + Art Direction, Campaign Development As featured in @thedieline. Read the story via the link in bio. by @goodapplejuice
A sweet little setup for @goodapple at @cityplacewestpalm. 🍎 by @goodapplejuice
our favorite time of year 🍂 scenes from this weekend’s fall fest at @cityplacewestpalm by @goodapplejuice
apple season in west palm🍎🎃 thanks to @cityplacewestpalm and @fpl for having us, @weareyearround for bringing us along, and @alacarte.miami for our beautiful cart! by @goodapplejuice
who says halloween has to end on saturday? 👻 we’re keeping the spooky spirit alive for one more day with SPOOKY SUNDAY, a special halloween collab with our friends at @flourandweirdoughs, @goodapplejuice and @tarta.miami! start your morning right with our trick or treat box featuring: 🎃 plain bagel from @neighborhoodbagels 🍰 strawberry + basque cheesecake schmear from @tarta.miami 🍩 apple cider donut from @flourandweirdoughs 🍎 fresh juice from @goodapplejuice 🖍️ a halloween coloring page + crayons for the little ones (or yourself cause adults color too) whether you’re bringing the kids for a little post-halloween fun or recovering from one too many halloween cocktails, we’ve got your sunday morning covered. SUNDAY, NOVEMBER 1 Pre-order only | Pickup & delivery available we’ll have limited quantity of boxes available, plus all the special menu items available à la carte - make sure you’re signed up for sms reminders at the link in our bio so you don’t miss the drop! same bagels, same sunday routine, just a little extra halloween magic. by @goodapplejuice
behind the scenes of where the good stuff happens by @goodapplejuice
our first piece of fan mail🍎📬 we were out to lunch when a waiter brought over this handwritten note from a little GOOD APPLE fan sitting at another table. little moments like this mean more than you know🫶 by @goodapplejuice

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