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@groundwork.ae

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concept to creation creative agency
CGI • VFX • AI • Branding • Influencers • Drones • Events
est. 2021 | by @karanmenghani

POSTS STORIES REELS

Abu Dhabi Grand Prix 🏁 @abudhabigp @f1 with @esquiremiddleeast through the Groundwork lens.
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#formula1
#abudhabigp
#yasisland #yasmarinacircuit #f1 #esquire by @groundwork.ae

It was a Super Saturday indeed, grateful for the opportunity to work with @emirates
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#dubairacing #dubaiworldcup #emirates #videoproduction #emiratesairline #horseracing #godolphin by @groundwork.ae

Blow dryer working over time for that hair flip. Have you spotted it yet? #greathairchallenge #Greathairday #Dubai #CGI #haircare by @groundwork.ae

a timeless legacy seen through a new lens, celebrating heritage, craftsmanship and style as @esquiremiddleeast & @persol came together at The Galleria, Abu Dhabi by @groundwork.ae

When February 30 came to us with a Vice City-inspired direction for their Halloween takeover, we knew this was going to be a fun one.

Neon lights, vintage cars, retro Miami energy, and a whole lot of nostalgia. Everything we loved about the game, reimagined for Dubai.

From a childhood obsession to a real-world creative execution. This one was special.

Welcome to Vice City. February 30 edition.

Concept @tamararazik
Filming + AI Production: @groundwork.ae @st_wvyne
Client: @february30dubai by @groundwork.ae

one year of @yubidubai - some of our favourite memories as a team have been made here, and we’re grateful to be part of their journey, bringing their story to life through our lens. here’s to many more! by @groundwork.ae

we are back with @esquiremiddleeast for another “In Conversation With,” this time alongside @elie.limitless and @eightsleep - an evening on sleep, longevity and wellbeing. by @groundwork.ae

When CAKE & COFFEE brings us together 🍰☕️😍 We can’t get enough of our launch event last week, thank you for all your love and support 🫶 by @groundwork.ae

we create content that hits different when the client’s menu does too - recent F&B work for the clients that always trust us. by @groundwork.ae

built different, built on Groundwork. by @groundwork.ae

the return of @esquiremiddleeast “in conversation with” series in partnership with @breitling featuring @mrpeaker @mohammedfmostafa and @hattemmattar - shot and produced by us. by @groundwork.ae

some of our favourite automotive work from the past year.
directed, shot, edited, and delivered end to end.
Groundwork. This is what we do. by @groundwork.ae