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INSA GONZÁLEZ 𓅁𓁹 creative concept & identity(@insa_gonzalez)'s profile avatar HD Profile

INSA GONZÁLEZ 𓅁𓁹 creative concept & identity

@insa_gonzalez

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For people, brands & spaces in change – concept and visual world for what is next.
Identity · Positioning · Design
Mallorca Workshops & 1:1, DE ⤵️
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The family behind Blue Lemon 💙🍋 Behind Blue Lemon are Insa, her daughter Maxine, and Maxine’s husband Stefano — three different personalities, bringing their own worlds together. Mallorca has been part of our family story for many years. Insa was the first to make the island her home, with Maxine and Stefano following a few years later. Maybe the Mediterranean life has always felt so natural to us because of our own mixed roots: Stefano is Spanish-Italian, Maxine has Spanish, Chilean and German roots, and Insa is German but grew up in Guatemala. At some point we thought: why build our own separate things when we could bring everything we love together? Stefano is the maker — building, organizing and turning ideas into reality. Insa is the creative mind — design, aesthetics, communication and connecting people, with spirituality and Tarot having been part of her life for many years. Maxine brings the wellbeing side — bodywork, voice, grounding and a feeling for people and spaces. And that became Blue Lemon — food, music, design, creativity and wellbeing under one roof. Most importantly, we want Blue Lemon to be a place for everyone. For Mallorquines and locals, for the international community and for people visiting the island. A place where different cultures, languages and generations can come together. Maybe Blue Lemon is simply a little reflection of our family: different roots, different strengths, one shared place. 💙🍋 by @insa_gonzalez
Meet Insa — the creative mind behind our Interior Design at Blue Lemon. 💛 A big part of what makes Blue Lemon feel like Blue Lemon is her eye for colors, interiors and those special pieces that give a space real character. We believe in furniture that is not only beautiful, but made with real quality and made to last. That’s why we work with OBJEKTE UNSERER TAGE — designed in Berlin, made in Germany, bold, playful and full of character. We’re proud to be their partner here in Mallorca. So if you love the Blue Lemon interior and want to bring some of that feeling into your own home, come and meet Insa. From one statement piece to a whole room — she’ll help you find the right pieces, colors and combinations for your space. 🍋 DM us to book your personal Interior Design consultation. by @insa_gonzalez
What if branding starts deeper than design? #brandidentity #corporatedesign #brandidentity #A strong brand does not begin with visuals alone. It begins with clarity. Who you are. What you stand for. Where you are going. When identity becomes clear, brand decisions gain meaning — and visibility grows naturally. This is the foundation of my approach: Identity Field. #IdentityField by @insa_gonzalez
Tarot readings, good wine & delicious plates by Vins i Plats. A little recap of our Tardeo at Blue Lemon. See you at the next one. 🍷🔮13.11.26 by @insa_gonzalez
#familia #mallorca #mujeresqueinspiran by @insa_gonzalez
EN 🇬🇧 🔮 TAROT & VINO · Friday, 30 October 🍷 A spontaneous evening to celebrate Samhain & Halloween at Blue Lemon ✨ Quiet tarot readings downstairs, wine, DJ & music upstairs. Want a reading? DM us to book your slot so we can plan ahead. Just coming for the vibes? Drop in — free entry! We’d love to see you 🖤 ES 🇪🇸 🔮 TAROT & VINO · Viernes, 30 de octubre 🍷 Una noche espontánea para celebrar Samhain y Halloween en Blue Lemon ✨ Lecturas de tarot en un espacio tranquilo abajo; vino, DJ y música arriba. ¿Quieres una lectura? Reserva tu turno por mensaje para que podamos organizarnos. ¿Vienes a disfrutar del ambiente? ¡Entrada libre! Nos encantará verte 🖤 by @insa_gonzalez
Meet the people behind Blue Lemon 🌀 Starting off with Insa Gonzalez. Insa is the creative mind behind the identity and spatial concept of Blue Lemon. She developed the brand world - from concept, logo and color language to interior direction, website, menus and the overall atmosphere of the space. She also guides creative processes - helping people and brands turn vision into reality through identity work, mentoring and design. Together, the team shaped Blue Lemon into a place where design, wellbeing and identity come together. Special thanks to our collaboration partners for shaping the space with us @objekteunserertage and @palet.company by @insa_gonzalez
We believe that real transformation doesn’t happen only in the mind. And it doesn’t happen only through the body. Two women, two generations, two different ways of working — coming together in one space. Insa works with identity, inner patterns and the fields we create our lives from. Maxine brings the body into the process through somatic work, voice, embodiment and the nervous system. Because sometimes we understand exactly what needs to change — but our body is still holding on to the old. And sometimes the body already knows long before the mind has found the words. This is where our work meets. Mind, body, voice & identity. by @insa_gonzalez
ART BEFORE DARK. Art. Drinks. Music. Before the city moves into Nit de l’Art. Saturday, 19 September from 16:00 Blue Lemon · Santa Catalina Come early. Stay for a drink. Then take it into the night. by @insa_gonzalez
Introducing on of our current favorites: Henn Sofa from @objekteunserertage 🛋️ The Henn Sofa, in its vibrant blue version, brings colour, personality and a bold design statement into a space. At Blue Lemon, we don’t just source furniture. We help create spaces with atmosphere, character and identity through carefully curated furniture, materials and interior concepts. Based in Mallorca, working internationally. To celebrate our interior concept service, new clients receive a special introductory benefit on their first order. - Insa González Creative Direction & Interior Concepts #BlueLemonMallorca #ObjekteUnsererTage #InteriorDesign #InteriorConcepts #FurnitureDesign by @insa_gonzalez
Little corners of Blue Lemon. 💛 Featuring CLEAN ZERO by Insa Gonzalez— currently hanging (and available) at Blue Lemon. Come by & see it in person. by @insa_gonzalez
Finding the right sofa is personal. It has to feel right, fit your space and become part of the way you live. That’s what we love about the SANDER Sofa by Objekte unserer Tage. From a cosy lounge chair to a generous sofa or an entire seating landscape – each combination can be adapted to your space, style and everyday life. Insa is our designer and your personal contact for all things interior and design at Blue Lemon. She has an incredible eye for colours, proportions and creating spaces that truly feel like you. Bring your floor plan, measurements or simply a photo of your home, and she’ll help you find the right SANDER configuration. Come by, try it for yourself and explore the possibilities with us. Available to order through Blue Lemon in Palma. Carrer del Parc 1 · Santa Catalina DM us to arrange your personal consultation. by @insa_gonzalez

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