Instagram story viewer> @itsmartinserra> Posts

Martin Serra | Culture Marketing & Advertising

@itsmartinserra

65

followers

39

following

30+ years creating ideas, brands and teams.
Culture × Creativity × Leadership.
👇 Book a conversation

POSTS STORIES REELS

The most dangerous moment in a brainstorm? When someone says, “I think we’ve got it.”
Sometimes a good idea is exactly what prevents you from finding a great one.
How do you know when to stop exploring?
#advertising #creativity #creativethinking by @itsmartinserra

The best idea in the room doesn’t always come from the most senior person.
Great creative leadership is knowing how to recognize potential, even when nobody else sees it yet.
What’s the best idea you’ve seen come from an unexpected place?
#creativeleadership #leadership #advertising by @itsmartinserra

A translated campaign isn’t necessarily a culturally relevant campaign. And that distinction can make or break an idea.
How early does culture enter your creative process?
#creativestrategy #multiculturalmarketing #culture by @itsmartinserra

Where will your next customers come from?
Multicultural marketing belongs in the growth conversation, with investment and strategic attention to match. Cultural shifts should shape who your business plans to serve next. #multiculturalmarketing #culture #businessgrowth by @itsmartinserra

Unanimous approval doesn’t always mean you’ve found a great idea.
Sometimes it means you’ve found the safest one. The question isn’t whether everyone feels comfortable. It’s whether the idea is worth taking a chance on. #creativeleadership #creativethinking #advertising by @itsmartinserra

One demographic label. Millions of different cultural experiences. Yet brands still approach Hispanic consumers as if they all share the same identity, motivations and behaviors.
Are we simplifying audiences to make marketing easier? #multiculturalmarketing #culture #audiencegrowth by @itsmartinserra

Why does your team rehearse before talking to you? If people spend more time managing your reaction than explaining the problem, agreement tells you very little. Over time, you lose access to what they really think.
#leadership #teamculture #creativeleadership by @itsmartinserra

What if the creative idea changes the business itself?
A new product, a different business model, a market nobody considered. Creativity can shape the strategy, far beyond the campaign.
#BusinessStrategy #Creativity #BusinessGrowth by @itsmartinserra