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Courtney Cullen

@itsmecourtneycullen

23.5K

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✨ teaching you to turn your shopping addiction into income
girl mom | beauty obsessed 💄
makeup, comfy fits & finds worth buying
5’4” | size M/8/10

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Pretty freaking cool knowing I’ve built something that’s helped change other women’s lives 🥹🩷✨

#amazoninfluencerprogram #womeninbusiness #momshelpingmoms by @itsmecourtneycullen

It’s been a minute since I’ve introduced myself, so HIIII! 💗

I’m Courtney. Mom of 3 girls, lifelong beauty junkie, chronic overthinker, probably have ADHD and the friend who will absolutely convince you that you need another lip gloss when you absolutely do not 😂

I love a 5-minute beauty routine that makes me feel like I actually slept, affordable Amazon finds, and cute outfits that look like I actually put effort into getting dressed when, in reality, I’m basically wearing socially acceptable pajamas.

I’m also a firm believer that returning something means I MADE money. And my personal version of girl math? If I buy something on Amazon and turn it into a shoppable video that earns commissions, the purchase basically paid for itself 💅🏼

(Eventually. Hopefully. Girl math isn’t accounting.)

A few years ago, I discovered the Amazon Influencer Program, started creating product videos, and eventually turned it into a 6-figure business teaching other women how to do the same.

And while I LOVE teaching other moms how to become Amazon influencers, I’ve also always wanted to share more of the things I’m personally obsessed with.

So expect more makeup, skincare, real-body try-ons, and Amazon finds around here, right alongside everything I teach about the Amazon Influencer Program.

But now I want to know who’s hanging out with me over here 👀

📦 My Amazon girls: Are you sitting on a house full of Amazon purchases wondering how to turn the products you already own into shoppable videos that could earn commissions, without needing to build a huge social media following?

💄 My beauty girls: Would you sell a kidney for a five-minute makeup routine that makes you look like you got eight hours of sleep when you absolutely did not?

🎀 My mom-style girls: Do you want outfits that make people think you have your life together when really you’re wearing glorified pajamas and haven’t figured out how to dress your postpartum body?

Tell me which one sounds like you (or if you’re all three 😂). I want to know who’s here! 💗

K. Love you bye!! by @itsmecourtneycullen

After having my third baby, I felt it deep in my soul that I needed to be home with my kids.

So I left my six-figure corporate job to become a stay-at-home mom.

I remember standing in the grocery store, staring at two loaves of bread.

The one I always bought was $5.99. The one I’d never considered was $1.29.

I bought the $1.29 loaf.

Then I went home and cried while making PB&Js for my kids because the bread completely fell apart in my hands.

That’s when it hit me.

Somewhere along the way, my life had become one giant exercise in sacrifice.

Cheaper groceries. Fewer extras. Less of this. Less of that. Constantly trying to make it work.

And the crazy thing is, we’re taught that’s what you’re supposed to do. If you want something badly enough, sacrifice is the price you pay.

But standing in my kitchen that day, I realized there’s a difference between intentional sacrifice and constantly shrinking my life.

I’d become a master at asking, “What can we cut?” instead of “How can we create more?”

And that question changed everything.
It led me to Amazon, where I found a way to start bringing in money from home without having to give up being there for my girls.

And the crazy part? I was able to build it around products I already had in my house and the life I was already living.

I didn’t need another job that dictated when I could show up for my kids.
I needed another option.

And that’s exactly why I created The It Girl Amazon Kit. To help other moms learn how to get started with Amazon and work toward creating that same kind of breathing room.

If you think this might actually be option for you and want to learn how to get started, comment “LEARN” and I’ll DM you the details 💕 by @itsmecourtneycullen

We can all stop obsessing over this now, right? 😅

✅Comment: READY by @itsmecourtneycullen

If you’ve already spent money on a course and you’re still sitting there unapproved…this isn’t necessarily a you problem.

If you want the strategies built for RIGHT NOW and you’re actually willing & ready to implement them, comment ✨AMAZON✨ and I’ll show you where to start. by @itsmecourtneycullen

🩷 Comment: TIME by @itsmecourtneycullen

Getting approved for the Amazon Influencer Program was NOT an overnight thing for me.

But having someone show me what to do and what to expect made all the difference.

Now I teach the approval approach I used but tweaked to actually give Amazon’s algorithm what it wants to see in 2026…not what it wanted to see in 2024. PLUS I show you how to create shoppable videos using what I learned from 12 years in sales.

So you’re not sitting there wondering what the hell to say about a product or recording the same video 15 times.
You learn how to identify what a shopper actually needs to know before buying and make THAT the focus of your video.

Want to see how I teach it? Comment KIT and I’ll send you the details. 💸 by @itsmecourtneycullen

I didn’t leave my corporate job so I could spend the next 10 years telling my girls we couldn’t afford to do anything.

But I also couldn’t keep working a job that made taking care of my sick kids feel like a financial penalty.

So I went looking for another way.

Amazon shoppable videos ended up being something I could actually fit around my three daughters.

It took work. I got denied a ridiculous number of times before I was approved. And I uploaded over 200 videos in my first month.

But I learned how to do it, and eventually those commissions became real money contributing to our household.

Now I teach the approval approach I used AND how to create product videos that address what shoppers need to know before buying.

If you want to learn what that looks like, comment AMAZON and I’ll send you the details on The It Girl Amazon Kit. by @itsmecourtneycullen

✅ Comment READY by @itsmecourtneycullen

If you keep saving my Amazon content, like one of them is eventually going to make the decision FOR you…we need to talk. by @itsmecourtneycullen

Turns out the solution to your husband judging your Amazon deliveries isn’t fewer packages, it’s giving him a reason to celebrate them 😉📦

Comment AMAZON and I’ll explain! by @itsmecourtneycullen

Greg thought my Amazon shopping was out of control BEFORE I discovered I could create short product videos that show up on Amazon’s actual product pages and earn commissions when shoppers buy 😂📦

Now I’m filming everything from our vacuum cleaner to his socks, and calling it a business.

The poor man never stood a chance 💀

Comment AMAZON and I’ll show you how I got started! 🩷 by @itsmecourtneycullen