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Greg Krelenstein

@itboygregk

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co-founder @gkldprojects
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A defining figure in contemporary fashion casting, Greg Krelenstein (@itboygregk) has shaped the visual language of some of today’s most influential publications and brand campaigns. Described by The New York Times as a “secret force”, the New York-based creative co-founded @GKLDprojects, a studio renowned for its precise and intuitive approach to talent curation. His work includes editorial collaborations with @Dazed, @thePerfectMagazine and @AnotherMagazine, as well as campaigns for @AcneStudios, @CalvinKlein, @Chloe and @MiuMiu. Krelenstein has an impressive ability to read the cultural moment and his sense of timing is acute. In this interview, he reflects on collaboration, authenticity, and the evolving nature of casting. Find the link in bio.(1) Courtesy of Greg Krelenstein(3) Homme Girls, Fall/Winter 2025 Rihanna Photography by Gabriel Moses(4) V Magazine, issue V157Jennifer Lawrence & Robert Pattinson Photography by Cass Bird(6) I-D Magazine, 2024Charli XCX & Troye SivanPhotography by Eli Russell Linnetz(8) Photography by Inez & VinoodhCourtesy of MAC CosmeticsInterview: @theisabellaarchive#GregKrelenstein #hubemagazine #hubevoices #casting by @itboygregk
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