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AMY MURPHY

@lifewithamymurphy

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A lil bitta everything with a sprinkle of ADHD 💁🏻‍♀️🎀✨
My biz bby @axelclothingofficial
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When I say I throw it on, I mean literally 😂😂 I'm a busy mum & business lady I ain't got time to faff around. I learnt to do my make up super quick when Axel was born and it's just STUCK, I have the same routine every damn day lol. You guys requested this video so I hope you enjoyed it 🤭🤍🤍 Product: Primer @makeuprevolution Foundation @makeuprevolution Concealer @makeuprevolution Bronzer @toofaced Blusher @glowhubbeauty (I think!?) Setting powder @kyliecosmetics @byterryofficial Eye liner @lordandberry_official Setting spray @kyliecosmetics Lip liner @makeuprevolution Mascara @lorealparis Finishing spray @lorealparis by @lifewithamymurphy
We did it. We made it official. 🤍 And honestly… marrying my best mate, my partner in crime, the woman who puts up with everything — it was one of the best days of my life. No question. Amy — you are everything. And watching you walk towards me that day? I'll carry that forever. . To everyone who made the effort to be there — thank you. Genuinely. It meant everything to us both. The messages, the love, the well wishes from people who couldn't make it in person — all of it. Every single one has landed. . It's been an absolute whirlwind of a few weeks if I'm being honest. The build up, the chaos, the emotions — all worth it. Every second. . And the timing of our honeymoon on Tuesday? Could not have come at a better time. We both need it. A proper reset. A moment to just breathe and be present with each other before the next chapter kicks off. . Here's to new beginnings. To us. To Mr and Mrs Murphy. 🥂 Life is good. ❤️ Adam & Amy by @lifewithamymurphy
What a day 😭 the clip of Ax has tipped me over the edge. Everything I do I do for you little man 👦🏼🥹🥹🥹 6 years of building, 6 years of never giving up on the days it got to much. 6 years since I decided to launch a business at 8 months pregnant during a global pandemic with no savings or investment. All lead us to this moment now. And wow what a fucking moment. 😭😭😭 It's been emotional to say the least and I cannot thank you all enough for the support you've shown me the last 6years. To my friends and family for working tirelessly to help me over the last 3.5 months get the store ready for opening, I love you. ❤️ I'm so excited for the next chapter of AXEL, building the amazing community of girls, making friends for life, we're more than just another gymwear brand. And I'm so proud to call this mine. Love you all, Amy xxxx Pa, store hours for this week will be on story's tomorrow 👯‍♀️ and also. June Boxes ship on Tuesday!!!!! 😮‍💨😮‍💨😮‍💨 Videography @creatives_by_charlie Graze @ohsosweetgrazingandevents Balloons @theballoonclubandevents Content @simplysocials_ Protein treats @prep__d Branded chocolate giftbags @luxeextra by @lifewithamymurphy
Human contact needed 24/7 🤓🤓🤓 by @lifewithamymurphy
I actually bought this car by accident, I would never pick a red car 🤣 I had a Jaguar FPace but after a troublesome 6 months she went back to the garage for the millionth time, at only 38k miles the engine died 😔 I was borrowing this Range Rover off the company owner who sold me the Jag. When he called me to say I wasn't getting the Jag back and asked if I wanted to buy the RR, I originally said NO as I never wanted to be a RR owner, but in the end it was just easier as I already had the car so I bought it of him 🤣 Red wasn't my colour so I decided to go for a full body wrap with @sanzionofficial the only place I'd trust!!!! I'm actually buying a business van for my biz @axelclothingofficial and when I finally find one I'll be getting it wrapped to match my car hehe xx by @lifewithamymurphy
He has no idea how much I needed to hear those words 🥺🥺🥺 My videographer secretly filmed Axel outside the shop when we opened, telling him how proud he was of me for working so hard and opening my very own shop 🥺🥺 I don’t actually think there’s anything that could top this. Running a business is hard. There are days I’m exhausted, questioning myself, my capability & wondering if I’ve actually got it in me to keep going with this current climate, sometimes it feels like I'm running up hip in crocs, in the snow 🤣 You see the content on here, we're doing amazing but behind them the imposter syndrome in me causes so much worry about what if it all comes crashing down. Then I watch this little video. And suddenly all those late nights, all the packing orders, all the days I’ve had to pick myself up and try again when things haven't worked.. They've helped build something my little Ax can stand outside and say he’s proud of. I named this brand after him. And I’ll keep putting everything I have into growing it for him. I want him to grow up knowing that his mum found things hard sometimes, but she believed in what she was building and kept going. One day he’ll understand, if I wasn't 8 months pregnant during a global pandemic, uncomfortable in my clothes, this would never have became a thing 🥺🤍✨ by @lifewithamymurphy
I named my biz after him, I never imagined he’d get to wear it on his football kit 🥹🥹🥹🥹🥹 Axel’s football club have reached out to ask if AXEL would like to sponsor them.. The thought of him running around with his own name on his kit, knowing it’s the brand his mummy built… I don’t think I could have pictured that when I first started 💫💫 I started this business 8 months pregnant during a global pandemic when noone could go the gym 🥴😆 Now we're standing on the sidelines watching him play football, being asked to support his team through that same business. It’s crazy!! From his name on the team's clothing to sponsorship boards around the pitch and being able to put something back into a team he’s part of is sooo special ✨ There have been so many moments I’ve felt proud of AXEL but this one hits me right in the mum heart 🤗🥰👯🫶🏼⚽️ by @lifewithamymurphy
I gave it my all ok!!! 🤣 I can confirm it was absolute CHAOS outside I've never seen anything like it 🤣 by @lifewithamymurphy
She’s part of our family, and she deserves to be celebrated just as much as anyone else in it 🥹 She might not understand birthdays, or why I’ve laid all her presents out and put a little hat on her 😂 but I hope she knows how loved she is. She brings us so much happiness just by being herself, so of course I wanted to make a fuss of her today 💖💖💖 Watching her gently look through her presents before choosing the rope toy, exactly like I knew she would… my heart ahhh!!! 🥹 Happy 1st birthday to my baby Luna. Our big baby 🐾 by @lifewithamymurphy
She like SDFU woman give me my presents 😆 happy 1st bday to my beautiful baby girl 💖✨🧸💫🥺 by @lifewithamymurphy
Fur or human baby, same thing 🥹💫 by @lifewithamymurphy
The main man behind the brand name in his very own AXEL hoodie 🥹🥹🥹🥹🥹🥹 ahhh it makes me so proud! You’ve asked me SO many times for kids hoodies, it's always been a section I said I'd never go into BUT I'm so excited that this winter, I’ll be doing a ONE OFF kids hoodie collection!! 👯🥰 So your minis can match you! And dads, you’re included too… my classic adult hoodies are unisex already 🙌🏼 These will be available to PRE-ORDER and made to order, as a special one off drop for the colder months ❄️ Keep your eyes peeled for the release date… matching hoodie season is coming eeeek!! 👀🤍 by @lifewithamymurphy

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