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Lisa Unfug McBeth

@lisaunfugmcbeth

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Lisa McBeth | The Agent Edge
Making marketing + AI actually make sense
Ideas • Strategy • Tools for AZ Agents
Title & Escrow | Magnus Title
📍 Arizona
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One of my favorite things about social media is watching a trend take off. Suddenly, people from completely different places, backgrounds, industries and walks of life are all participating in the same little moment. But the best part? No two versions are exactly the same. Everyone puts their own personality, humor, creativity and perspective into it. You start seeing people tag their friends, recreate it with their coworkers, get their families involved, and somehow this silly little viral trend creates connection. And isn’t that what social media was supposed to be about in the first place? Being social. Creating. Sharing. Connecting. Trends come and go, but I love watching the creativity and community that happens while they’re here. by @lisaunfugmcbeth
Weddings are beautiful. The details, the music, the dress, the flowers. It all comes together in such a special way. But what truly made this day perfect was simple. Everyone was together. Looking around the room and seeing our family in one place does not happen often. The conversations, the laughter, the dancing, the stories being shared across generations. It felt full. It felt right. There is something powerful about celebrating love surrounded by the people who helped shape it and who are there no matter what! The support, the smiles, the energy in the room. That is what made this day unforgettable. It was not just about two people getting married. It was about family coming together, creating memories that we will talk about for years. Our family grew and we gained a new son. The day was perfect because the people were. And that is what matters most. Family it’s everything! by @lisaunfugmcbeth
Business owners…AKA real estate agents, this one’s for you🗣️ I help agents with AI, marketing, and finding their personal brand. Coming from title, I’ve watched a lot of agents build incredible careers and then stall out because they won’t ask for help on the stuff outside the transaction. You’ll fight for your client on every line of a contract. Then you’ll go home and struggle through your own marketing alone for three hours instead of sending one text asking how. Asking for help isn’t a weakness in this business. It’s how the agents actually scaling are doing it. Send me a DM and let’s work together. I’m always happy to see how I can help! by @lisaunfugmcbeth
If your reach has felt off lately, you’re not imagining it. Instagram rolled out 5 big changes last month, and most people scrolled right past them. Here’s the short version: 1. Editing in CapCut (or any 3rd part app) is safe. Watermarks are not. 2. Originality is now a ranking signal. 3. Reposting your winner won’t work. Remix it instead. 4. Edits shows you exactly when your followers are online. 5. You can swap the audio on a post that’s already live. None of this is about posting more. It’s about posting smarter, and showing up as the original version of you. 📌Save this so you have it next time you sit down to create. And tell me in the comments: which update are you trying first? by @lisaunfugmcbeth
One thing I wish more agents knew👇 You need to build YOUR personal brand, not just your brokerage’s. Your brokerage might change, but your reputation, relationships, and the trust you build with clients go with you. Don’t just market the company you work for. Market YOU. Your personality, your expertise, your values, and what makes you different. Because at the end of the day, people don’t just choose a brokerage. They choose you. 🏡✨ by @lisaunfugmcbeth
Life outside the business matters just as much as the business. What’s the one thing you never skip, no matter how busy it gets?👇 by @lisaunfugmcbeth
Just wrapped out Instagram Algorithm workshop, and here’s what I learned 👇 Your follower count was never the real problem. Instagram now pushes content based on what you talk about, not who follows you. That means a small account with a specific, local post can outreach a big account posting generic tips every single time. “Tips for homebuyers” disappears. “What $550K gets you in Gilbert right now” gets found. Get specific. Get local. Let the algorithm do the distribution. What’s the most specific post you could make about your market this week? Drop it below 👇 by @lisaunfugmcbeth
The agents winning this fall aren’t working more hours. They’re getting hours back. 🍂 1️⃣ Train AI on your own texts and scripts so it writes like you
2️⃣ Prep for negotiations by having AI rank repair items and play the other agent
3️⃣ Turn a voice memo into a team checklist in minutes Quick tip: strip client names and personal info before you upload any documents. Which one are you trying first? Drop it below! by @lisaunfugmcbeth
What if you knew exactly what’s holding your Instagram back? Not a guess. Not “post more.” A real answer. That’s what we’re doing next Wednesday. We’ll use Claude Skills and Claude Co Work to audit Instagram profiles live, from your bio and positioning to your content themes, hooks, and calls to action. Then we’ll turn it into a clear plan you can actually follow, plus a workflow you can reuse for your team or clients. Wednesday, Oct 21 | 10AM to 11 AM in Tempe Link in bio to register. by @lisaunfugmcbeth
If your Instagram feels random, it’s probably because it is. No plan, no system, just posting and hoping something sticks. Next Wednesday we’re fixing that. We’ll show you how to use Claude Skills and Claude Co Work to run a real Instagram audit, live. Bio, positioning, content themes, hooks, calls to action... all of it. Then we’ll turn it into a clear plan you can actually follow, plus a workflow you can reuse for your team or your clients. Wednesday, Oct 21 | 10 to 11 AM
2077 E Warner Rd, Tempe Link in bio to register. Bring your Instagram! by @lisaunfugmcbeth
Your broker doesn’t handle your brand. Your broker handles your broker’s brand. And that’s fine. That’s their job. But here’s what nobody tells you: brokerages change. Splits change. Logos change. The one thing that follows you through every move is YOU. After years of experience, I’ve watched agents switch companies and basically start over because every client knew the logo, not the agent. Don’t let that be you. Your clients don’t refer a brokerage. They refer a person. So make sure they know who that person is 👇 Post your face. Tell your story. Show up in your city. Be the name people think of, not the sign in the yard. Need help? My DMs are always open! by @lisaunfugmcbeth
Walking into the weekend with a thankful heart and an abundant mindset. 🤍 Thankful for the relationships, the opportunities, the people who cheer us on, and the reminder that someone else’s success doesn’t take away from our own. There’s room for all of us to grow, win, and thrive. Wishing everyone a weekend full of good things! ✨ by @lisaunfugmcbeth

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