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litvinenko.visual.lab

@litvinenko.visual.lab

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Art Direction & Photography · Milan Fashion · Beauty · Accessories
Published: ELLE · Numéro · L’Officiel by @irinalitvinenko.ph
POSTS STORIES REELS
LARA BELLINI — AI CAMPAIGN A campaign doesn’t begin with an image. It begins with a visual decision. For Lara Bellini, I developed an AI-generated campaign built around the product’s identity — its geometry, materials and understated character. The objective was not to create a collection of beautiful AI images, but to build a coherent visual world where architecture, casting, styling, light and composition speak the same language — and the bag remains the hero. Every image was created through AI, but the creative decisions behind the campaign were directed as I would direct a physical production: concept, visual language, casting, styling, location, light, composition and final selection. AI changes the way an image can be produced. It doesn’t replace creative direction. Creative Direction · Art Direction · AI Image Creation Litvinenko Visual Lab by @litvinenko.visual.lab
OBJECT OF DESIRE Campaign for @alteregobags Creative Direction · Art Direction · Photography A visual story built around the product — its craftsmanship, proportions and functionality. From hero images to tactile details and human presence, every frame was designed to create one consistent brand world, where the product remains the protagonist. A campaign created to work across image, digital and social communication. Creative Direction · Art Direction · Photography — Litvinenko Visual Lab by @litvinenko.visual.lab
JEWELRY AS CHARACTER A jewelry story built around presence, gesture and body language. Rather than treating jewelry as decoration, the visual direction was developed around the product itself — using hands, face, movement and light to turn each piece into part of the character. Deep red, black leather and gold created a distinctive visual code, while controlled body direction connected product, beauty and fashion within one coherent world. The jewelry does not simply appear in the image. It defines the image. Published in MOEVIR Magazine. Creative Direction · Art Direction · Photography Litvinenko Visual Lab by @litvinenko.visual.lab
by @litvinenko.visual.lab
RED — TWO STATES / 01 CONTROL One fragrance. Two visual identities. CONTROL translates one side of RED into a precise visual system — tension, structure and restraint. Light, composition, fabric and body language are built around the character of the product, allowing the fragrance to lead the campaign rather than simply appear within it. The product is not placed into the image. Its character defines the visual world. This approach allows a brand to expand one product into multiple campaign narratives while maintaining a recognizable identity. Creative Direction · Art Direction · Photography — Litvinenko Visual Lab Independent visual concept for SORA DORA RED. Not commissioned by the brand. by @litvinenko.visual.lab
CONSTRUCTED MYTH Editorial for Numéro Switzerland Inspired by a mythological East and filtered through the language of European fashion cinema, *Constructed Myth* explores femininity through shadow, movement and ritual. The visual language was built around contrasts — sculptural body direction against fluid garments, darkness against metallic reflections, stillness against controlled motion blur. Light becomes part of the composition, revealing only fragments of the figure, while jewelry and movement create traces rather than decoration. The intention was not simply to photograph fashion, but to construct a world — mysterious, sensual and deliberately unresolved. Creative Direction & Photography — Irina Litvinenko Published in Numéro Switzerland by @litvinenko.visual.lab
ORNAMENT AS ARCHITECTURE For this jewelry story, I wanted to move beyond the conventional language of decoration. The idea was to treat jewelry not simply as an accessory, but as a form of architecture — something that defines the body, controls the silhouette and builds the visual world around it. Through strong contrast, sculptural posing, deep red, black and gold, the images create a sense of tension, power and theatrical luxury. The chandelier becomes an extension of the jewelry itself: enlarged, exaggerated and transformed into a statement object. My approach is always to build more than a beautiful image. I create a visual system in which light, body language, styling and product work together to strengthen the identity of the brand. The result is a campaign language that feels distinctive, memorable and scalable across editorial, campaign and branded content. Photography & Creative Direction — Irina Litvinenko Published editorial. by @litvinenko.visual.lab
BODY IN FORM Footwear Editorial Originally published in *L’Officiel* The body becomes part of the product language. For this footwear story, each composition was built around the shoe — using body direction, perspective, light and gesture to extend its form beyond the object itself. Legs become graphic lines. Poses create architecture. Hard light reveals leather, metal and skin while transforming movement into shadow. Rather than simply placing footwear on a model, the body was directed to amplify the character, proportion and visual presence of each design. A study of the relationship between product, body and form. Art Direction & Photography — Litvinenko Visual Lab by @litvinenko.visual.lab
RED — TWO STATES / 02 SURRENDER The same fragrance. A different expression. SURRENDER explores the second side of RED — fluid, sensual and instinctive. Movement replaces structure. Fabric, body and fragrance become part of one visual language, while the product remains the source of the narrative. Together, CONTROL and SURRENDER demonstrate how one product can generate different emotional worlds without losing its identity. One product. Two campaign directions. One recognizable visual code. At Litvinenko Visual Lab, we develop visual systems that allow brands to expand their storytelling across campaign and content while remaining coherent and recognizable. Creative Direction · Art Direction · Photography — Litvinenko Visual Lab Independent visual concept for SORA DORA RED. Not commissioned by the brand. by @litvinenko.visual.lab
by @litvinenko.visual.lab
Published in Reve Magazine. Beauty is not a genre. It is the creation of a brand’s visual identity. Litvinenko Visual Lab develops beauty campaigns—from concept and creative direction to final imagery. by @litvinenko.visual.lab
by @litvinenko.visual.lab

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